Now, we are experts in copywriting! Will still be deeply attracted by their charm! Let me show you the top 10 copywriting in the world today!
1, claude Hopkins
So far, the world's greatest advertising master and copywriter. The founder of modern advertising is regarded by Pope david ogilvy as one of the six giants who initiated modern advertising. but
By chance, one day he invented a method: writing letters to customers to promote products. As a result, he created a miracle. He successfully sold 250,000 vacuum cleaners in three weeks! But you know, the story is
It happened in 1923, when vacuum cleaners were not popular daily necessities. He created many print advertisements and earned an annual income of $654.38 million (equivalent to millions of dollars today).
Dollars, such income can not be underestimated even if it is the then US Treasury Secretary. Later, he took two apprentices. ...
2. John capps
He is the only advertising writer who is called a genius. John capps, as one of the most famous American advertising writers, is famous for his scientific method theory of advertising effect measurement.
It's like "When I sat in front of the piano, they laughed!" When I started playing ... "... his creative and successful steps in advertising triggered a revolution, so
Changed and innovated advertisement operation's old routine. While writing advertising copy, he also directly serves various clients and companies, from General Electric to Reader's Digest and The Wall Street Journal.
Newspapers.
3. david ogilvy
This master legend of modern advertising industry founded Ogilvy Advertising Company, which opened a new era of modern advertising industry. Ogilvy was called "the most sought-after advertisement in advertising" by Time magazine.
Wizards ",called" the most creative promoter of modern advertising "by The New York Times. Advertising Weekly, an important publication of American advertising industry, said: "Ogilvy is famous for its keen insight and traditional views.
The attack of reading illuminates the whole advertising industry, which is beyond the reach of any advertiser. A famous French magazine called him "the Pope of Modern Advertising" and juxtaposed him with Edison and Einstein.
The person who made the greatest contribution to the industrial revolution.
4. Dureton Bode
Be recognized as the father of marketing. David Orwig thinks that no one in the world knows marketing better than him, and he has never set foot in this field before. 1977, he founded the largest direct selling machine in Britain.
Bird treanor-Harvey; Watson, and sold it to Ogilvy Group at 1984. As the vice chairman and creative director, he helped Ogilvy become the world's largest direct selling organization and was unanimously recognized.
Recommended to join the board of Ogilvy & Mather Group. Since then, he personally founded Dureton Bode Marketing Agency to plan marketing activities for various customers, including Mercedes-Benz, Honda, Xerox, IBM,
Microsoft, Reader's Digest and other top companies in the world.
5. John Carlton
He doesn't have a loud title, and he is afraid of appearing in great marketing and advertising scenes, but he is one of the highest-paid freelance writers in the world. He evaded the spotlight, did things silently and made money silently.
However, as one of the greatest advertisers in the world, money has been an indisputable fact for 20 years. Among them, marketing stars including Daniel Kennedy and numerous online marketing guru,
Are all his students.
6. Jay Abraham
Known as "the greatest marketing think tank in the world", "direct selling genius", "unique expert in retail field" and "the first international marketing management master". Coached 14000 enterprises in 470 industries.
Industry, personal consulting income exceeds 10 billion dollars. Fortune and Forbes list one of the top five business decision-making coaches in the United States. During his 25-year marketing career, he assisted four companies.
100 The development of tens of thousands of companies in more than one industry, including IBM, Microsoft, Citibank, FedEx and so on. He is claude Hopkins's second disciple.
7.gary hall Porter
Claude Hopkins's first disciple, Abraham's younger brother. The founder of American direct selling is also the god of direct selling and the master of copywriting. He once wrote a letter, The World.
The most profitable marketing letter in the world ",this letter is only 350 words, but it made him earn $65.438+78 billion, and earned $5.89 million from it. Later, he sold the copyright of this letter to his ancestors.
Search company, priced at $70 million. He died in 2007.
8. Gary Bang Qi Wenga
The most respected advertising copywriter in the world, who studied under John capps, is as famous as Orweig. He is the most successful direct selling company in the United States, including Phillips Publishing House, Radell,
KCI company spread, prentiss Hall, Doubleday, ladies' family magazine, Businessweek, Forbes, Merrill Lynch and other planning and services created many successful marketing activities. He is the most famous in the world.
One of the most expensive advertising masters is now in a semi-retirement state and no longer receives any customers.
9. Crayton Macbeth
American sky-high marketing coach and advertising master, from 65438 to 0997, earned millions of dollars every year, created at least/kloc-0.5 billion dollars in sales in his industry, and helped the sales of client companies every year.
At least close to 1 100 million, the advertisement he wrote was sent 90 million times. However, he is the master of the least known masters. ,
10, Joe Sugarman
The author of the best-selling book The Power of Success, as a legend of copywriting, enjoys a high reputation in the advertising industry. He is called "the world's first advertiser" by many people. His advertisement made countless customers pay willingly.
Take it out of your wallet. The head of the JS & ampA group company, using the power of words, founded this big company with an annual turnover of more than 50 million dollars. His background is not rich. When he started his business,
Even penniless. He did all this by himself; In fact, in his life, he has always been a "loner".
1, Liu Wei, Rui Liu, Liu Tingzhi, Liu Xuxuan
2. Liu Qing, Liu and Liu Yiyuan.
3.