According to the data, it is estimated that by 2024, the market scale of solid drinks in China will reach10510.60 billion yuan. With the tightening of supervision, the whole industry has entered a reshuffle period. The manufacturer said that at present, consumers are more wary of solid drinks that claim to be functional. Enterprises that do not operate according to the norms are gradually eliminated, and new enterprises are gradually reduced.
It is difficult to disguise as a special medical food.
From June 5438 to June 2022 10, the General Administration of Market Supervision issued the Announcement on Strengthening the Quality and Safety Supervision of Solid Beverage (hereinafter referred to as the Announcement), stipulating that the name of solid beverage products shall not be the same as the name of special food that has been approved for release; The product label should be marked with the special name "solid beverage" that reflects the true attributes of food; The minimum sales units that directly provide consumers with protein solid drinks, plant solid drinks, etc. shall mark the warning message that "this product cannot replace special foods such as formula foods for special medical purposes, infant formula foods and health foods" on the same display page.
The "Announcement" also requires that labels, instructions and publicity materials of solid drinks should not use words or patterns to indicate, imply or emphasize that the products are suitable for specific groups such as minors, the elderly, pregnant women, patients, people with nutritional risks or malnutrition, and the names of raw materials should not be used to indicate or imply the functions of disease prevention, treatment, health care and meeting the special needs of specific disease groups.
Since June 1 day, 2022, the announcement has been officially implemented, and the products previously produced can continue to be sold during the warranty period. As can be seen from the above, the focus of the announcement is to put a "tightening spell" on solid drinks that pretend to be special medical foods through the provisions on labels, warning terms and publicity terms.
Prior to the announcement, the General Administration of Market Supervision issued the Administrative Measures for the Registration of Formulated Foods for Special Medical Use (Draft for Comment) on 20021and 10, stipulating that foods for special medical use should "highlight the label characteristics and warning terms of foods for special medical use". Li, executive vice president of China Nutrition and Health Food Association, said that the main purpose of this move is to facilitate consumers to clearly choose special medical foods and effectively distinguish solid drinks. After the announcement, China Nutrition and Health Food Association communicated with the General Administration of Market Supervision for many times, further clarifying the details such as "there are many packaging styles of solid drinks, and how to determine the layout of the main display".
The old packaging was put off until the end of the year.
In addition, China Nutrition and Health Food Association also communicated with the regulatory authorities on the delayed use of old packaging.
"For environmental protection, carbon reduction and other considerations, China Nutrition and Health Food Association submitted an application to the General Administration to extend the use time of the original packaging of solid beverage enterprises." Li said to him.
On May 20th, the General Administration of Market Supervision issued the Notice on Extending the Use Time of Residual Packaging Materials in Solid Beverage Enterprises, which showed that relevant food industry associations, solid beverage production enterprises and local market supervision departments reported one after another that some enterprises had a certain amount of residual packaging materials due to the epidemic. "In order to reduce waste and help enterprises solve problems", if the packaging materials of existing products of solid beverage production enterprises are not used up before June 2022 1, they can be postponed to February 3, 20221.
The industry has entered a reshuffle period.
Akita believes that solid drinks are a relatively large food category. In addition to health products, prepared foods on the market are mainly divided into two categories: solid drinks and convenience foods, among which solid drinks can be divided into plant solid drinks, protein solid drinks, nutritious solid drinks and probiotic solid drinks. "'solid drinks' do not represent product quality. At present, some consumers have a bad impression on it, mainly because some infants scratch their edges with solid drinks, which has caused misunderstandings among consumers. "
According to the consulting data of Ai Media, the market scale of solid drinks in China has increased from 78 billion yuan in 20 14 to 88.56 billion yuan in 20 19, and it is estimated that the market scale will reach1051600 million yuan in 2024.
However, since the case of counterfeiting special medical food in Hunan in 2020, the regulatory authorities have been strictly supervising solid drinks, and the growth rate of the whole industry has slowed down. According to the survey data of enterprises, there are currently111enterprises with "solid drinks" as the key words in China. In 2020, the number of newly registered enterprises reached a peak of 192 1 enterprises and began to decline, which was 202/kloc.
Akita said that due to a series of incidents in which solid drinks pretended to be special medical foods, consumers are now very wary of solid drinks, especially some products that are claimed to be functional and unconventional by channels. Coupled with the impact of the epidemic, the impact of online channels on offline stores, and the increasingly strict supervision, the solid beverage industry as a whole entered a reshuffle period, and enterprises that did not operate according to the norms were gradually eliminated. "In the past month, hundreds of companies could be added, and now there are very few new companies."
Consumer tips
How to distinguish solid drinks from special medical foods?
As early as May of 20 10, the General Administration of Market Supervision issued consumption tips to help consumers correctly distinguish special medical foods from solid drinks.
The so-called formula food for special medical use refers to the formula food specially processed and prepared to meet the special needs of people with food restrictions, digestive and absorption disorders, metabolic disorders or specific disease states for nutrients or meals. China implements strict registration, examination and approval management for formula foods for special medical purposes. The product label must indicate the product registration number, applicable population, product name, etc. , and must comply with the national food safety standard "prepackaged foods Label for Special Diets" (GB 13432-20 13).
Solid beverage is a kind of common food made of food raw materials and food additives. In powder, granule or block form, used for brewing or brewing. Product formula, production technology, labels and instructions do not need product registration and approval, and cannot be used under the guidance of doctors and clinical nutritionists. The product label shall conform to the national food safety standard General Rules for Labeling Before Packaging (GB7718-2011). If you use solid drinks instead of formula foods for special medical purposes for a long time, it will do harm to your health.
How to choose drinks for children?
June 1 is approaching, how to choose the right drink for children?
China Nutrition and Health Food Association suggests that the best drink is boiled water, which has the advantages of safety, health and economy. Liquid milk, yogurt and soybean milk can all be used as children's daily drinks. In addition to encouraging children to eat whole fruit, it is best to choose freshly squeezed juice to drink juice. When buying prepackaged plant milk and juice, you should pay attention to whether sugar, salt and other ingredients are added. Drinks unsuitable for children include alcoholic drinks, caffeinated drinks, sports functional drinks and carbonated drinks.
When buying prepackaged drinks, it is recommended to be optimistic about the product ingredient list and nutrient composition list. According to GB 7718-2011General Rules for the Labeling of National Food Safety Standards in prepackaged foods, the food ingredients list is arranged in descending order according to the amount added when manufacturing or processing food. For drinks containing milk, fruit juice and soybean milk, if sugar, salt and water rank first, you should be "careful".
In the nutrient composition table, we should pay attention to the number in the "NRV percentage in the nutritional reference value", which means that the energy, protein, fat, carbohydrate and sodium in this "serving" product or "per 100ml/g" product respectively account for the percentage of the whole day's requirements. If it is a sugary drink, the carbohydrate content is relatively high. If it is a sports drink, the sodium content is usually high.
Editor Zhu Fenglan proofreads Liu Baoqing.