Q Wangfang's Shanghai store is about to close due to continuous losses. Q Wangfang recently proposed a solution, saying that the company could not maintain normal operations due to continuous losses. In order to prevent the further expansion of operating losses, the company provided two solutions. Q Wangfang's Shanghai store is about to close due to continuous losses.
Q Wangfang's Shanghai store continues to lose money and plans to close 1. After the New Year, the news of Q Wangfang's wage arrears spread in the Shanghai real estate brokerage circle.
A brokerage said that the commission that should have been paid in February 18 was told to be delayed until February 25th, but now it is nearly half in March and the commission has not been paid.
Hundreds of brokers of Q Room Shanghai Company have not yet waited for the disposal plan. To make matters worse, Q Room Headquarters has decided to withdraw from the Shanghai market.
Room Q. Com recently announced in the company that, in view of the current situation that Q-room Fang Yun Data Service Co., Ltd. can't maintain its normal operation, in order to prevent the operating loss from further expanding, the group has formulated the implementation plan (draft) for the closure of Shanghai Fang Yun Data Service Co., Ltd..
The implementation plan shows that Shanghai Fang Yun Headquarters not only keeps the necessary backstage staff and debt liquidation specialist, but also urges other employees to go through the resignation formalities within a time limit. All business of Shanghai Yunfang Store was suspended; The stock business in the promotion process can be continued, or the contract can be terminated unconditionally after consultation with the customer.
This means that these brokers will not only be owed wages, but also lose their jobs.
Q: Wang Fang has more than 40 stores in Shanghai and has closed more than 20 stores in the past two months. An insider in Shanghai told Fang that Q has closed the entire Pudong regional stores, and some stores, including storefronts and brokers, have been directly transferred to Red Star Macalline Ai Jia and Lanzhou Honghui Real Estate.
In addition to the closed and changed stores, the rest of the stores, Q room encourages internal employees to take over in the form of joining.
Q room headquarters plan shows that the existing management and broker team in Shanghai can freely form a cooperative team to form a new company as a franchisee, and individuals can also be franchisees and freely choose to join stores; Franchisees self-raised funds and freely selected existing store landlords to renew the store lease; The franchisee signs a franchise agreement with the group headquarters; Since the signing of the Franchise Agreement, the franchisee has carried out relevant business under the brand Q Wangfang within the authorized scope, and operated its own franchise stores at its own risk and self-financing.
In other words, even if the brand of Shanghai Q Room continues to exist, it will become a direct franchise. Insiders of Shanghai Q Room said that according to the situation of Shanghai Q Room, it is of little significance to join. This means that Room Q may completely withdraw from Shanghai.
Q Wang Fang, formerly known as Shihua Real Estate, was founded in Shenzhen in 2000 by Liang Wenhua, and was once one of the three major real estate brokerage companies in Shenzhen.
20 12, q room network was established and began to expand. 20 15, companies such as World Bank and Qianhai Hexing invested 420 million yuan in Q House, 20 16, 10, and Wuyeshen invested 300 million yuan. 20 17, Guochuang Hi-Tech acquired Q-Room.com with a total investment of 3.8 billion yuan.
After the acquisition of Q Wangfang, the main business of Guochuang Hi-Tech became an intermediary service, and Q Wangfang's income accounted for more than 80% of Guochuang Hi-Tech. As of the first half of last year, the revenue of Q Fangwang, a high-tech real estate agency service of Guochuang, was 65.438+83.7 billion yuan, accounting for 84% of the total revenue of Guochuang, with a gross profit margin of 5.86%.
After the acquisition of Q Wang Fang, the income and profit of Guochuang Hi-Tech began to increase substantially. But the change happened in 2020.
In 2020, Guochuang Hi-Tech suffered its first loss since the acquisition of Q House, with a net loss of 2.9 billion yuan in that year, mainly due to the epidemic situation and macro-control of real estate, resulting in a decline in real estate transactions.
Since 2020, the acquisition of Q Room has become a drag on Guochuang Hi-Tech. According to the current share price of Guochuang Guo Xin, its market value is only RMB 3 billion, which is less than the purchase price of Q House in that year.
Similarly, the entry of Guochuang Hi-Tech does not seem to make Q room better.
From 20 16 to the end of 2020, the number of stores of Q Wangfang Company is 1 108, 1262, 1246, 1259 and 1489 respectively. For real estate agents, stores are the fundamental source of performance growth.
According to the quarterly report of Guochuang Hi-Tech 202 1 3, Q Wangfang 202/KLOC-0 added about 400 stores in the first half of the year, and closed some inefficient stores at the same time.
As a real estate brokerage company that started in Shenzhen, Q Wangfang maintains a high market share in Shenzhen, ranking in the top three in terms of personnel size and performance. But the market share outside Shenzhen is not high. According to relevant insiders in Guangzhou, its overall ranking in Guangzhou is outside the top ten.
However, Shenzhen, Q Wangfang's base camp, suffered from strong market pressure last year. Real estate transactions quickly froze, and the monthly turnover of second-hand houses hovered around 2,000 sets, which made Q Wangfang worse.
Not long ago, Guochuang High-tech released the 20021annual performance forecast. Due to the sharp decline in Shenzhen market revenue and the opening of new stores, it is estimated that the net profit attributable to shareholders of listed companies in 20021year will be about 900 million yuan to1300 million yuan. The estimated operating income is 3.8 billion yuan to 4 billion yuan, lower than 4.398 billion yuan in 2020.
At present, there are two domestic real estate brokerage companies in A-share listed companies. Except room Q, the other one loves my family for me. The data shows that I love the total number of stores in my family. At present, there are more than 4,800 stores in China, including more than 2,600 stores in direct cities and more than 2,200 franchise stores. In 2020, I love my family's total operating income of 9.604 billion yuan and operating profit of 523 million yuan; The net profit attributable to listed companies is 320 million yuan.
Q: Wang Fang's Shanghai store continues to lose money and plans to close. Due to the continuous loss-making operation, the real estate agent Q Wangfang's Shanghai store fell into a storm of bankruptcy.
Wang Fang's Shanghai store is in a business crisis.
"At present, we are in arrears with the commission of 1, and there is also a deferred commission of 202 1 tax avoidance. Previously, the company announced that it would be issued on February 20, and later said that it would be postponed to February 25 due to factors such as the epidemic and the Spring Festival, but it was not issued on the 25 th and it was not explained. " Q Wang Fang's salesman Dong Xin (a pseudonym) told the Securities Times reporter.
According to public information, Q Fangwang is a real estate Internet brand with online to offline as its core and real estate transaction as its main business, covering Shenzhen, Shanghai, Beijing, Suzhou and other cities. The main operator of Q Housing Network is Shenzhen Fang Yun Network Technology Co., Ltd., and its wholly-owned subsidiary, Shanghai Fang Yun Data Service Co., Ltd., is responsible for the business in Shanghai.
"At present, the response we get is that the headquarters can't send it without money, and we don't know when it will be sent." Dong Xin said.
On March 8, a number of front-line salespeople of Q-room network gathered at the office site of Q-room network to negotiate with the company about the problem of wage arrears, but until the early morning of March 9, the communication between the two sides was fruitless.
At noon on March 9, a number of salesmen came to the Shanghai headquarters of Q Room Network again. The reporter learned at the scene that most salesmen were owed 654.38+10,000 yuan in salary and commission. In order to prevent disorder, some property personnel are stationed in the Q-room network office site, while only a few employees enter and leave the Q-room network office site.
(q Wang Fang Shanghai Headquarters)
"What I have learned is that there is no way to deal with it at present, and there is no statement." Regarding the situation on the spot, a person familiar with Q Wangfang responded to the reporter.
In fact, Q Fangwang has recently put forward a solution to the operating conditions in Shanghai. In an announcement entitled "Implementation Plan for Closure of Shanghai Fang Yun Data Service Co., Ltd." (draft), Shanghai Fang Yun said that the company continued to lose money and could not maintain normal operations. In order to prevent further expansion of operating losses, the company provided two schemes:
1. From now on, in addition to retaining necessary personnel, Shanghai Fang Yun Headquarters will urge other employees to go through resignation procedures within a time limit; 2. Suspend all business of Shanghai Yunfangmen Store, and the inventory business in the promotion process can continue to be completed, or terminate the contract unconditionally after consultation with customers.
According to the draft, Q Wangfang Group Headquarters plans to give priority to the existing team of Shanghai company with Q Wangfang's existing stores in Shanghai, and encourage the existing team of Shanghai Fang Yun to participate in Q Wangfang's operation in Shanghai by joining mode. However, this solution has not been recognized by front-line sales staff.
"The solution now is to let us switch to join and collect the commission that has not been recovered to fill the current hole, but most salesmen don't agree. The money we received before has not been distributed yet, and it is not clear when it will be distributed. We also need to charge a follow-up commission. We don't believe that the company has no credibility. " Dong Xin said.
"Sales staff basically have no basic salary guarantee. We have to pay for online advertising, as well as our own shoes and stationery. If you don't pay the commission on time, there will be no basic living guarantee. Therefore, we said that the premise of accepting the next arrangement is to send out the money in arrears first, and they don't agree. " Dong Xin said.
Loss from going concern
The operation of Q Housing Network in Shanghai market is closely related to policies and market trends. 202 1 affected by the policy, Shanghai real estate transactions once fell to freezing point.
In a statement obtained by the reporter from Fang Yun, Shenzhen, Shenzhen Fang Yun explained the operation of Q-Housing Network in Shanghai.
Fang Yun said that due to the numerous local real estate agency brands in Shanghai, the market competition is fierce, and at the same time, as a key city for housing price monitoring, regulatory policies emerge one after another, and Shanghai Fang Yun has been in a state of operating loss and cash flow shortage for a long time.
Fang Yun said that by the end of 2022 1, it had provided financial support of more than 60 million yuan to Fang Yun. However, since last year, the market environment has continued to deteriorate and the whole industry has entered an adjustment period. In order to adapt to market changes, the company actively adopted reform measures to reduce costs and increase efficiency and turn losses into profits to maintain the company's sustainable operation.
Shenzhen Fang Yun said that it has been actively helping Shanghai Fang Yun to solve the problems of operating losses and tight cash flow, and there is no bankruptcy, absconding or embezzlement of funds in Shanghai and Fang Yun.
However, a number of Q room network salesmen told reporters that the business situation in Shanghai is acceptable. In the second half of last year, the bill was indeed less, but it has obviously recovered since the end of last year. "The Shanghai market as a whole is relatively stable and its performance is OK. If there is a loss, it will not be great. As for why there are problems now, we don't know. " A salesperson of Q Wang Fang said.
The reporter learned that at present, a large number of Q Fangwang stores in Shanghai have been suspended. In the Q-room online app, only a few areas in Shanghai can provide services. In some cities around Shanghai, there have also been delays in paying wages.
According to the information provided by the sales staff in Q-room.com, the Suzhou Functional Management Center in Q-room.com issued a notice on March 9, saying that due to the epidemic situation in Jiangsu and Shenzhen and the transformation of the company's business model, the salary originally scheduled for March 10 needs to be postponed to March 15.
In addition, after the crisis of Q Wangfang Shanghai store, some Q Wangfang stores reached an agreement with Red Star Macalline Aijiada, a real estate agency brand owned by Red Star Macalline. At present, some Q Wangfang stores have been renamed as Red Star Macalline Ai Jia stores, which were translated by the former Q Wangfang staff.
(A Q-room online store in Shanghai has been changed to Red Star Macalline Ai Jia Store)
In a Macalline Ai Jia store in Baoshan District, the reporter noticed that the staff of the store were still using Q-room. com business cards before they even had time to print new business cards.
Listed companies are mired in quagmire.
Q The main system of real estate network operation Shenzhen Fang Yun Network Technology Co., Ltd. In 20 17, the listed company Guochuang Gaoxin announced that it planned to purchase 0/00% equity of Shenzhen Fang Yun/KLOC-0 by issuing shares and paying cash, with a transaction consideration of 3.8 billion yuan.
Through this major asset restructuring, Guochuang Gaoxin, which was originally mainly engaged in R&D, production and sales of asphalt materials, entered the real estate intermediary service industry across the border. 20 18, thanks to the good performance of Shenzhen Fang Yun, the overall operation of Guochuang Hi-Tech has been greatly improved.
However, influenced by the operation of Shenzhen Fang Yun, Guochuang Hi-Tech has suffered losses in recent two years. According to the announcement issued by Guochuang High-tech on June 5438+0 this year, it is estimated that the company's annual net profit loss in 2002/kloc-0 is 900 million yuan-1300 million yuan.
According to the company, the main reason for the loss was the serious loss of the company's real estate intermediary service business in 20021year. Among them, affected by policy regulation, the operating income of Shenzhen, the main profit source city, fell sharply; At the same time, the company continued the policy of increasing the commission ratio of brokers, and the related variable costs increased more year-on-year; In addition, the company added about 400 stores in the first half of 20021,and closed some inefficient stores at the same time, resulting in a substantial increase in related costs.
On 20 17, Guochuang Hi-Tech acquired Shenzhen Fang Yun, forming a goodwill of about 3.2 billion yuan. In 2020, Guochuang High-tech accrued 2.92 billion yuan of goodwill impairment and 47.04 million yuan of intangible assets impairment to SZSE Fang Yun, which directly led to the company's annual loss of nearly 3 billion yuan in 2020.
In the announcement issued on June 5438+ 10 this year, Guochuang Gaoxin also stated that most of the accounts receivable in Fang Yun are real estate development enterprises, and some real estate development enterprises have already experienced risks such as debt default. The management of the company has carefully analyzed and evaluated the recoverability of the company's receivables, and believes that there is a great risk. It is expected that the company's receivables impairment reserve will increase substantially.
The intermediary expects the market to be optimistic this year.
In Shanghai, it's not just Q-house network that is in business crisis. According to CCTV report, at the end of 20021,there was a tide of closing shops among real estate agents in Shanghai.
"An important reason for the closure of the intermediary is that the policy last year was stricter. Last year, bank lending was slow, and many loans could not be approved at all. We have to go through a set of procedures, and we can't finish it in seven or eight months. Because of the sudden policy, many transactions in transit are facing default. " Li Shengli (a pseudonym), manager of an intermediary store in Shanghai, told the reporter.
The reporter learned that since 2022, the regulation policies of the property market in many places have changed, the lending cycle of banks in some cities has been shortened, interest rates have been lowered, and the mentality of some real estate agents has also changed significantly.
"I was in Shenzhen, and the situation last year was really bad. Many employees have left, or they can only rent a house for transition. The main reason is that the guide price is too tight, which leads to an increase in the down payment ratio and a sharp drop in transaction volume. Judging from the current situation this year, the interest rate has been lowered, and the situation is definitely better than last year. " Chen Fei, a senior real estate agent in Shenzhen, said.
"This year's market is really much better than last year. Now a house is sometimes visited by several people at the same time. I have some houses in my hand, which will be sold in a couple of days. There was a meeting in our shop the other day. It is expected that this year's market may be much better than last year, but the price will not change much. " Li Shengli said.
"Compared with last year, in fact, this year's policy has basically not changed, but the bank lending cycle has obviously accelerated. Now you can get the loan in three weeks. If you are in a hurry, you can even lend money for two weeks. The current interest rate is 0.05% lower than last year. " Li Shengli said.
Q: Wang Fang's Shanghai store continues to lose money and plans to close. On March 9, Q Wangfang announced in the company that in view of the current situation that Shanghai Fang Yun Data Service Co., Ltd. was unable to maintain its normal operation, the Implementation Plan for the Closure of Shanghai Fang Yun Data Service Co., Ltd. (draft) was formulated.
According to the implementation plan, from now on, in addition to retaining the necessary back-office personnel and debt liquidation commissioners, Shanghai Fang Yun Headquarters will urge other employees to go through the resignation procedures within a time limit; All business of Shanghai Yunfang Store was suspended; The stock business in the promotion process can be continued, or the contract can be terminated unconditionally after consultation with the customer.
According to industrial and commercial data, Shanghai Fang Yun Data Service Co., Ltd. is controlled by Shenzhen Fang Yun Network Technology Co., Ltd. (Shenzhen Fang Yun) 100%, and Shenzhen Fang Yun owns the brand of "Q-Room Network". According to the insiders of Q Real Estate Network, Q Real Estate Network owed some commissions of 202 1 to Shanghai regional salesmen and district directors and commissions due in 2022 on the grounds of "no money in the account". At present, some of the aforementioned employees are defending their rights and asking for salaries at the Shanghai headquarters.
In this case, Q-room.com also proposed a solution in the above-mentioned "implementation plan". The existing management and broker team in Shanghai can freely form a cooperative team to form a new company as a franchisee, and individuals can also act as franchisees and freely choose the stores they can join;
Franchisees self-raised funds and freely selected existing store landlords to renew the store lease; The franchisee signs a franchise agreement with the group headquarters; Since the signing of the Franchise Agreement, the franchisee has carried out relevant business under the brand Q Wangfang within the authorized scope, and operated its own franchise stores at its own risk and self-financing.
The announcement also pointed out that the provision for impairment of receivables of Shenzhen Fang Yun, a wholly-owned subsidiary, increased substantially. Most of the accounts receivable in Fang Yun are real estate development enterprises, and some real estate development enterprises have already experienced risks such as debt default. The management of the Company expects that the provision for impairment of receivables will increase substantially.
According to insiders of Q Wangfang, Q Wangfang had about 40 stores in Shanghai before, and more than 20 stores have been closed in the past half month. It is reported that Q Wangfang is a real estate Internet platform with online to offline as the core and real estate transactions as its main business. Its business layout covers new houses, second-hand houses, renting houses and other modules. Headquartered in Shenzhen, it has spread all over China before.
It is worth mentioning that Shenzhen Fang Yun (Q Wangfang) is a wholly-owned subsidiary of Hubei Guochuang High-tech (002377) Material Co., Ltd., and this year, 654381October 29th, Guochuang High-tech released the annual performance forecast for 2002/kloc-0. Data show that the estimated net profit attributable to shareholders of listed companies in 20021year is about 900 million yuan to1300 million yuan. It is estimated that the operating income will be 3.8 billion to 4 billion yuan, and the operating income in the same period in 2020 will be 4.398 billion yuan.