Jianlibao Beverage Factory was established in 1984.
1990 teamed up with Li Ning to establish a sports brand "Li Ning".
1994, the world's first planet named after an enterprise was named "Sanshui Jianlibao Star".
1998 was elected as a deputy to the National People's Congress.
June 5438 +2002 10, after Jianlibao was acquired by Zhejiang SDIC, he was recommended as the chairman of the board of directors of Jianlibao Group.
In 2002 10, 13, deputies to the National People's Congress were dismissed.
20111654381October 2, sentenced to fixed-term imprisonment 15 years, and confiscated personal property150,000 yuan.
20 13 died in his hometown on April 22nd 13: 56 at the age of 74. His father died in the war while he was still in his mother's belly. Because his mother was unable to support him, he was sent to an orphanage in Dongshan District, Guangzhou. A little older, he began to earn his own living, shining shoes, working as a printer, fanning the rich in the theater, and never went to school for a day.
In the 1970s, Li Jingwei was favored by the county sports commission and was promoted to be the deputy director of the county sports commission. A few years later, he was transferred to Sanshui Distillery by the county government as the factory director. At this time, 36-year-old Li Jingwei personally carries rice wine every day and sells it door to door in Foguang. At that time, the highest output value of this small winery was only 1.3 million yuan. In the process of successfully establishing Jianlibao in Li Jingwei, he borrowed Jianlibao three times in a row.
Borrowing for the first time-research formula.
At that time, Li Jingwei, the director of the winery, knew nothing about sports drinks. He thought: To make such high-end drinks and such high-tech products, it is necessary to have high-end talents. It is impossible for me, Li Jingwei, to do it alone. What shall we do? You must find someone who knows what to do. As a result, he found Ouyang Xiao of Guangdong Sports Research Institute. He said to Ouyang Xiao: Let's cooperate. You study the formula of this drink, I will organize the production and be responsible for the marketing, and everyone will share the profits. So, they reached a cooperation agreement. After 100 experiments, Ouyang Xiao finally worked out the formula of Jianlibao. This is the first time he borrowed-borrowed someone else's brain.
Second loan-marketing.
The product formula has come out, how to market it? Li Jingwei has a routine: because it is a sports drink, you should enter the sports meeting first, and then the sports meeting will be put on the market. One day, he heard the news that the AFC will hold a meeting in Guangzhou White Swan Hotel, and the AFC President will attend the meeting. Li Jingwei believes that this is a once-in-a-lifetime opportunity. We must find a way to put drinks on this conference table. Everyone doesn't know that Jianlibao at that time was not like Jianlibao now. This is just an "ugly duckling" with nothing but a recipe. If you want to be in this elegant hall, you should at least have a jar or something. What shall we do? He ran to the Pepsi factory in Shenzhen, borrowed some empty cans, then put them on Jianlibao, labeled them and put them on the AFC conference table through relationships. At the same time, Li Jingwei invited a photojournalist to help him talk with him face to face. Reporter: I still feel the harmonious heartbeat of the sacred unicorn. A reporter is standing next to the AFC President. The reporter kept a close eye on his every move (he may or may not drink, but once he did ...) When the AFC President-President picked up the can and wanted to drink it, the reporter "snapped ..." and fired a series of shots. Then, he took these photos and advertised, saying: So-and-so all drink Jianlibao, and the market potential is so broad. As a result, many dealers are willing to cooperate with him and sign a large number of orders.
The third loan-production of products.
Producing Jianlibao is not a simple matter. It takes tens of millions to introduce a production line, but also factories, workers, managers, raw material procurement and so on. To complete these preparations, this factory can't do it without a year or so. More importantly, Li Jingwei doesn't have a penny. What shall we do? He borrowed it anyway. How to borrow it? He adopted the method of "intensive management". What is intensive management? Simply put, he chose a beverage factory for processing. According to his formula requirements, processing. After processing, the label of Jianlibao is affixed, and the dealer pays the processing fee after paying the money. What are the advantages of this method? First of all, it needs no investment, no factory, no recruitment and no risk. Even if this batch of goods can't be sold, that is, the loss of this batch of goods will not be like that of some enterprises. If this product is not sold well, it will cause a great backlog and bear a lot of expenses, such as the salary of enterprise personnel, the investment of factory equipment and the cost of raw materials, which will cause great losses to yourself.
"Jianlibao" is like this. With the word "borrow", it became the first brand in China beverage industry. He skillfully borrowed other people's brains, assets, equipment, venues and technologies ... 1982 At the beginning of the year, a professor named Ouyang Xiao found Li Jingwei and recommended him a new type of beverage he studied. This kind of beverage is different from the ordinary carbonated beverage which dominates the soft drink market in China. Ordinary carbonated drinks only have a certain taste and summer effect, and have no effect on the recovery of human physical strength and the supplement of minerals after drinking. Ouyang Xiaoxiao's newly developed alkaline electrolyte drink has the advantage that it can quickly replenish minerals after sweating, but the disadvantage is that it is not as good as ordinary carbonated drinks. If someone invests in the in-depth study of this product, combining taste, nutrition and trace elements, it can replace the original ordinary carbonated beverage. So he decided to take out the meager profits of his winery as the research and development fund of Professor Ouyang Xiao.
At that time, he made two preparations: if successful, the enterprise will take a new step from now on; If it fails, the production and operation of the winery will inevitably be greatly negatively affected. After weighing, Li Jingwei thinks that the probability of success is 90%, and the probability of failure is only 10%. And once he fails, he can also use his relationship in the sports world to resell his technology to other manufacturers through flexible means. After hundreds of repeated experiments, a new type of drink, Jianlibao, was finally born, which combines the three advantages of taste, nutrition and supplementing trace elements. Subsequently, Li Jingwei took this batch of canned Jianlibao to the 23rd Olympic Games, and the product was very popular.
Join hands with Li Ning to create a "Li Ning" sports brand.
Nowadays, it is also Li Jingwei's idea to have a famous brand of Li Ning sportswear. 1989, Li Jingwei found Li Ning who was frustrated by the loss of the Seoul Olympic Games and invited him to join Jianlibao. In fact, in Li Jingwei's mind, there is a more ambitious plan: to create "Li Ning brand" sportswear. In April, 1989, retired Li Ning officially announced to join Jianlibao Group as the special assistant of Li Jingwei, and officially registered the brand trademark of "Li Ning". The following year, Jianlibao sportswear company was established in Sanshui, Guangdong Province, specializing in the production and operation of "Li Ning brand" sportswear. With the experience of promoting Jianlibao in the Olympic Games, Li Jingwei and Li Ning jointly planned the sports marketing of 1990 Beijing Asian Games. The first batch of "Li Ning" sportswear was selected as the designated costume for the torch relay of the1/Asian Games, the award-winning costume of China national team and the designated costume of Chinese and foreign journalists. Since then, "Li Ning brand" sportswear has become famous. With the continuous development and growth of Li Jingwei, the system and management confusion that Jianlibao has always existed has also begun to appear. 1986, after the first reorganization of Jianlibao, the shareholding structure is as follows: Guangdong Jianlibao Beverage Factory accounts for 60% of Jianlibao Group, Macau Nanyue Group Co., Ltd. accounts for 10%, Hong Kong shun ming Enterprise Co., Ltd. accounts for 5%, and Guangxin Enterprise Development Company accounts for 15%. In this way, Jianlibao has become a unique foreign-funded state-owned enterprise. At that time, when most domestic enterprises were still discussing whether the factory director was big or the secretary was big, Li Jingwei, who was also the factory director, secretary and chairman of the trade union, had realized the "factory director responsibility system" of independent operation.
1997, Jianlibao Building, with a cost of 800 million yuan and a height of 38 stories, was completed in Guangzhou, and the company's funds were "weaned" immediately ... 200 1 The "good days" of Jianlibao came to an end: Jianlibao's sales plummeted, employees' wages could not be paid, banks came to collect debts, and Jianlibao was at home and abroad.
At the beginning of 2002, just half a year after Jianlibao was acquired by Zhang Hai with 75% equity, Li Jingwei, the founder of Jianlibao, and three vice presidents, Yang Shiming and Ruan (Yu), were summoned by the Anti-Corruption Bureau of Sanshui City, Guangdong Province (now Sanshui District, Foshan City) for "suspected transfer of huge Jianlibao assets" and were "double-regulated". Then, according to the Guangdong Provincial Procuratorate at that time, the criminal suspect Li Jingwei, as a staff member entrusted with the management and operation of state-owned property, ignored national laws, colluded with others, and took advantage of his position to embezzle millions of state-owned assets in the form of purchasing life insurance. His behavior has violated the relevant provisions of China's criminal law and the crime is suspected of corruption.
Jianlibao's Zhang Hai era officially began. In March 2005, Zhang Hai was criminally detained by the public security organs for alleged corruption and misappropriation of funds during his tenure at Jianlibao Group. After two trials by Foshan Intermediate People's Court and Guangdong Provincial High Court, in 2007, Zhang Hai was convicted of corruption and sentenced to 8 years in prison. He was convicted of misappropriating funds and sentenced to 5 years in prison; Decided to execute fixed-term imprisonment 10 years.