In the summer of 20 12, I graduated from university. When I told my roommates that I was going to leave Ningbo and go to Shanghai alone, they were all startled. I know, they don't trust me.

They don't trust me, because I'm the silly girl who spent half her four years in college worrying. They don't trust me because they know that I have few friends, people I know and resources to rely on in Shanghai. They are afraid that I can't find a suitable job for a while, and I don't even have a place to live.

When I was rummaging through my luggage in the dormitory, Qin Ge asked me seriously, "Are you really going to Shanghai? Think clearly? "

Wei Wei, who was reading a book, also leaned out a head from the bed and said, "I heard that Shanghainese are very exclusive to outsiders, and you have no background there." Aren't you afraid of being alone? " What if someone bullies you? "

Several other people didn't speak, just looked at me with concern.

I looked back at them and smiled and said, "I'm not afraid. I have made up my mind. I want to work in Shanghai. I want to work in an advertising company. As for xenophobia, let alone Shanghai, foreigners are excluded all over the world, but the degree of each place is different, so it's no big deal. "

At that time, I wanted to enter the advertising circle and plan. I thought that's what I like and am good at, so among Beijing, Shanghai, Guangzhou and Hong Kong, I chose Shanghai with developed advertising industry and vast economic hinterland. In order to achieve this goal, I made an objective self-assessment in advance.

N University is also a famous university in Zhejiang, and I was admitted with high scores that year.

But my resume is not worth mentioning in Shanghai, where famous schools gather, and it is difficult to reach the top in the talent market. Besides, I'm just an English major graduate with no advertising background. I want to work in an advertising company, be an advertiser, and compete with graduates majoring in advertising marketing. How can it be so simple? In other words, I have a good goal, but I don't have a resume background matching this goal. What should I do?

Without background, I am the best background; Without a background, I can "create" a little background.

At that time, my understanding of planning was simple. Advertising planning is to make suggestions for a specific business purpose, so people who plan should have at least two abilities: first, they are good at thinking and organizing planning activities, with ideas, quick thinking and strong organizational and coordination skills; Second, the writing skills are strong, and it is best to master different styles easily. Once my resume has these two characteristics, it will definitely attract the attention of the advertising company HR.

In view of the first point, I listed all the activities planned by the university on an A4 paper, and finally selected a few excellent ones to write on my resume, organized and planned a networking party, built a volunteer base, and started KAB business. In response to the second point, I wrote several awards and published articles in the essay competition on my resume, and even attached some previous essays.

These screened resumes were the best chips I could find to enter the advertising circle at that time. First of all, they are true and well documented. Secondly, they can help me prove that I have the characteristics of engaging in advertising planning.

Of course, to be on the safe side, I have written all my English certificates into TEM-8, TEM-4 and TEM-6.

And my "background" also played a role as I expected. The first round of "Resume Pass" went well, and the second round of "Interview Pass" went well. I quickly received Offer from several advertising companies, and finally chose one of them to report.

There is a junior who will graduate next year. She studies art and wants to work in an advertising company in the future, but she doesn't know much about the advertising circle and has no background in this field. She asked me what to do.

I said it was simple. If you don't know, you should know. It doesn't matter if you're not an advertising major. As long as you have the characteristics of the advertising industry, and you can emphasize the "background" linked to these characteristics in job hunting and interview, so that HR can pay attention to it, then you have already succeeded half.

In fact, this applies to everyone looking for a job. No matter what kind of industry you want to enter, what kind of job you want to engage in, whether you want to be a copywriter, planner, salesman, HR or programmer, you just need to highlight the characteristics that best suit the position you are applying for on your resume and interview, show that you are willing to learn and get started quickly by the way, and then euphemistically praise your high comprehensive quality, which is basically the case. If you can do this, it's really easy to find a job.

Of course, there is also a very important "premise", that is, these "backgrounds" you create cannot contain water. If there is moisture, you must make it up during the period when you first enter the workplace and try to evaporate it. This is a remedy, but I hope you'd better not use it.

Because every industry has a small circle, your reputation in the workplace is very important.

two

William worked as a project manager in an advertising company. He resigned in May this year and told me that he didn't want to advertise. He intends to find a master to take himself into the business and move to the film and television industry as a producer.

I asked him, "Did you find that senior?"

He said, "I found it. A friend of a good friend of mine. We met at a party. A famous director in China has a wide network of contacts and a good popularity. "

I said, "How are you going to let him take you away? Famous directors rarely accept apprentices, and you are still a layman. "

He said, "I have made up my mind. Actually, I'm not an amateur. I still have this background. You see, I used to be the project manager of an advertising company. My main job is to plan and implement this project. I am responsible for the preparation, on-site implementation and after-care work. In the film and television circle, producers should co-ordinate the script in the early stage, set up a film crew, find actors and equipment, calculate the shooting cost, and then shoot, post-produce and assist in distribution. From this perspective, in fact, the producer and the project manager have the same responsibilities. If the film is compared to a project, the producer is equivalent to the project manager of the film project. Moreover, you forget that I have also made videos in advertising companies and followed them. "

I just reacted: "Yes, it seems that you have been in the business."

William's words made me understand a truth:

Background can not only be "created" but also "translated". Doing background can help you clear away obstacles and quickly enter an industry, which is suitable for everyone who applies for a job. Translation background can help you enter a brand-new field smoothly, which is more suitable for people who change careers across borders.

Later, the advantage of the project manager of the advertising company really helped him. The director happened to be making a new film and needed manpower, so William was asked to study with the group. He tried for three months first, and if he does well, he can be a producer with the director in the future.

three

There is a classic story that has been circulating in the financial circle for a long time, called "How to be the son-in-law of the President of the World Bank and Bill Gates".

Jack, an excellent businessman, told his son one day:

Jack: I chose a girl for you. I want you to marry her.

Son: I will decide who I want to marry.

Jack: But the girl I'm talking about is not someone else. She is the daughter of Bill Gates!

Son: Ah-in that case, it's Bill Gates' daughter. ...

At a later party, Jack walked up to Bill Gates.

Jack: Let me introduce a good husband to your daughter.

Bill: My daughter doesn't want to get married yet!

Jack: But the young man I'm talking about is the vice president of the World Bank!

Bill: Oh. ...

Later, Jack went to see the president of the World Bank.

Jack: I want to recommend a young man as the vice president of your bank.

President: We already have many vice presidents, so we don't need them.

Jack: But the young man I'm talking about is the son-in-law of Bill Gates.

PRESIDENT: I see!

Finally, Jack's son married Bill Gates' daughter and became the vice president of the World Bank. ...

Some people have commented that this is the real capital operation. In the story, the businessman's father used his excellent eloquence and unusual ability to graft resources to push his son with no background to the position of president of the World Bank and become the son-in-law of Bill Gates. It can be seen that for real masters, there is only a thin line between no background and the best background, only the distance between the bars.

So, when you really want to do something, don't be afraid of no background, because you are the best background. Don't forget, the background can be made, translated and grafted, and your past resume, experience and experience will be the best background.

-This article is taken from Lin Xia Satsuma's best-selling book "More than 20 years old, why are you afraid of being too late?"