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The Life of the Characters in Jonathan Ive's Works
Jonathan was born in London from 65438 to 0967. He was brought up by his father and was greatly influenced by his father.

Jonathan's childhood environment was relaxed and his family was average. His father michael john Yves is a silversmith, and his mother Pamela Marie Yves is a psychologist. Two years after their eldest son was born, his parents welcomed their second child, this time a daughter. They named her Alison.

Later, Jonathan went to Simford Foundation School and became an alumnus of the famous football star David Beckham (David Beckham entered school eight years later than Jonathan). After entering the university, Jonathan came to the sponsor's company as promised and designed a new pen. When designing this pen, Jonathan chose to focus on the "entertainment function" of the pen. He observed that people always like to play with pens in their hands, so he decided to design another function for pen users, so that they can play with pens for fun when they are not writing. He skillfully added a device consisting of a ball and a clip to the top of the pen, which was specially designed for users to entertain themselves when they were bored. This "entertainment function" may not be special to some people, but the device that combines the ball with the clip makes this pen a very unique product. (Many of his later designs at Apple have some control keys or other elements that can support touch. )

In an interview with Jonathan in The Times, he admitted that he was not good at math. Jonathan discovered his other hobby: apples.

In his campus life, he never showed any interest in computers from beginning to end. He firmly believes that he knows nothing about technology, and he is very depressed, because it is obvious that computers are showing its importance in all fields of life, and this trend has full power. Finally, at the end of campus life, Jonathan became attached to Apple.

At first, Jonathan was shocked that using Apple was easier than anything he had ever tried. The efforts made by the designer of this machine to adjust the user experience have deeply influenced him; He felt that he was immediately connected with this machine and, more importantly, with the soul of this enterprise. He felt the humanization of the product for the first time. "It was an exciting moment, clearly imprinted on my mind." He said. It all started with 1997. That year, Jobs returned to Apple and regained the dominant position. Jobs soon began to reorganize the company. "However, in the initial chaos, Jonathan Ive could hardly survive." At that time, Jobs drastically reduced more than 60 Apple products to only four, and traveled all over the world in search of real super design stars. He has sent invitations to Sapa, the designer of IBMThinkpad, and several outstanding architects and car designers.

But when Jonathan Ive's resume was opened again, Jobs realized that he had found the person he wanted. "He is inside Apple." At that time, Jonathan Ive, who had packed his bags and was ready to leave with severance pay, was left behind.

Many famous products of Apple-iPhone 5S, iPhone6, Apple Watch, etc. The design team led by Jonathan is in charge, and the introduction videos of Apple's new products are indispensable, always with Jonathan's gentle and calm British accent. At that time, Jobs was determined to change the dull image of home computers. "Can you create a dark blue translucent shell?" Jonathan immediately thought. This is obviously not easy. Some competitors later said, "We wanted to design a translucent shell to increase our sales, but it was technically impossible." At that time, in order to find a suitable shell, Jonathan Ive and his assistant went to a candy factory to study chewing gum. Together with Asian manufacturers, they spent several months studying the skilled technology of iMac mass production. The design team even tried to redesign the internal electronic components and circuits to ensure that they look good through the shell.

This is a big risk for Jobs, Jonathan and Apple, because it will make the production cost rise rapidly. It is estimated that at that time, Apple spent as much as $65 on each computer case, while the industry average may be only $20.

In 200 1 year, Apple introduced the first computer made of titanium alloy. Since then, Jonathan has asked his assistant to secretly transport valuable computers to a warehouse in San Francisco and set up a design studio far from Apple's headquarters. They worked there for six months, completed the basic design by making many models, and then they went to Asia to cooperate with precision component manufacturers. Thus, the first blue transparent iMac was born. Since then, from iPod, iPhone to iPad, Jonathan and his team have created one legend after another. The Year of iPad2

On March 3, 20 1 1, the iPad 2 finally appeared in San Francisco. This time, Apple turned all beings upside down. The press conference changed the style of pure white and black, and the exterior wall was colorful. The IPad 2 is much thinner and available in black and white. Its six major improvements have attracted the expectation of countless fruit powders.

As usual, Jonathan Ive, Apple's chief designer who led the design of the iPad2, didn't show up. The unexpected appearance of Steve Jobs, CEO of Apple, who was on sick leave, unveiled the mystery of iPad2. Jobs also confidently said: "20 10 is the year of iPad, and 20 1 1 year will be the year of iPad 2."

Jonathan Ive, who designed the iPad, once said: "The iPad is not only a cool tool to obtain media content, but also a way to explore the future of computing." The ambition of the iPad is to make the notebook smaller and the smartphone bigger, so as to integrate the two. Now, with the release of iPad 2, Apple has taken another step on this road.

20 1 1 In March, when Jobs introduced the latest business progress of Apple at the iPad 2 conference, he revealed: "Apple recently shipped the 65438+ millionth iPhone." According to the data in Apple's financial report, since the iPad was released on October 27th, 20 10, 300,000 units were sold on April 6th, and 3 million units were sold within 80 days. The net profit for the fiscal year in the third quarter was $3.25 billion.

Amit, a famous industrial designer, said: "Apple's great contribution is that it proves that you can become a billionaire by selling emotions, and design is also an effective business model."