1. It is undoubtedly necessary for sales representatives to sell scientific knowledge. Sales without knowledge can only be regarded as speculation and can't really experience the fun of sales. The second successful promotion is not an accidental story, but the result of a sales representative learning, planning and applying knowledge and skills. 3. Sales promotion is the application of common sense, but only by applying these concepts that have been proved by practice to the activists can it produce results. Before you make a splash, you must be prepared for boredom. 5. Never neglect the preparation and planning before promotion, only when you are prepared can you win. Prepare sales tools, opening remarks, questions to ask, words to say and possible answers. 6. The combination of sufficient preparation in advance and inspiration on the spot often leads to the disintegration of a powerful opponent and success. 7. The best sales representatives are those who have the best attitude, the richest commodity knowledge and the most thoughtful service. 8. We must learn and remember the materials, brochures and advertisements related to the company's products. At the same time, we must collect competitors' advertisements, promotional materials and brochures, conduct research and analysis, so as to know ourselves and ourselves, truly know ourselves and take corresponding countermeasures. 9. Sales representatives must read more books and magazines about economy and sales every day, especially newspapers, understand national and social news and news events, and visit customers every day. This is often the best topic, and it will not appear ignorant and shallow. 10. The way to get orders begins with finding customers. Cultivating customers is more important than current sales. If we stop adding new customers, sales representatives will no longer have a source of success. 1 1. A transaction that is unfavorable to customers is bound to be harmful to sales representatives, which is the most important business ethics. 12. When visiting customers, the principle that sales representatives should believe in is to grab a handful of sand even if they fall. In other words, the sales representative can't go home empty-handed, even if the promotion fails, let the customer introduce you to a new customer. 13. Select customers. Measure customers' willingness and ability to buy, and don't waste time on indecisive people. 14. The important rule of a strong first impression is to help people feel important. 15. Arrive on time-being late means: I don't respect your time. There is no reason for being late. If you can't avoid being late, you must call and apologize before the appointed time, and then continue the unfinished sales promotion work.