Just a few days ago (on the evening of March 10), Fu Xiaokang, vice president of Great Wall Motor, launched the "Industry Initiative on Purifying the Network Communication Environment", announcing that Great Wall Motor would offer a reward of100000 yuan to crack down on the network water army.
On the afternoon of March 10, the Central Network Information Office organized a national video conference on network information systems, and deployed a special campaign to "clean up and strictly rectify self-media chaos". Great Wall Motor can be said to be the first to respond positively.
In fact, since 20 18, Great Wall Motor has declared war on the network water army for the third time.
20 18 10 18, a screenshot containing the content of WeChat chat came out. This WeChat user adopted Geely's head and the name of "Geely Automobile Public Relations Group 5", demanding that "each person should prepare at least 3 accounts, all comments on the Great Wall should be in black, 2 posts on Geely should be in black, and 1 post should be in black (mainly for the Great Wall) ..." He also asked for the number of words and content direction of comments and gave "0.5 yuan for each comment".
That night, Geely Automobile issued a solemn statement in the Weibo, severely condemning the act of fabricating and disseminating the above false information in the name of "Geely Automobile Public Relations Manager", saying that "our company will resort to legal means and resolutely investigate the legal responsibility of the rumor maker".
Then, Great Wall Motor also stated in the Weibo: "For a long time, Great Wall Motor has suffered a lot of malicious attacks and smears, and some enterprises have smeared Great Wall Motor and its products by organizing a large number of articles and comments."
10 At noon on June 9th, Chery Automobile issued a message in Weibo: "For a long time, Chery Automobile has also been maliciously discredited by' black public relations', and a large number of water forces have distorted the facts and confused the audience, seriously misleading consumers' car purchase choices. "
10 19 night, Great Wall Motor exposed the evidence that the company was discredited in Weibo with the theme of "We've had enough". We also have two drawers for this kind of "black comment"!
Later, the parties concerned came one after another: Li Shufu personally listened to the internal work report and published the view that "the water army can't make cars, let alone make good brands"; Great Wall Motor announced that it had reported the case to the police and reported it to the local network management department in real name; Binjiang Branch of Hangzhou Public Security Bureau arrested the suspect Ning; Eight car companies, including Great Wall, BYD and Chery, established the "China Auto Industry Self-discipline Alliance"; China Automobile Industry Association issued a statement complaining about the harm of "black media and black water army"; The website of Beijing Haidian Court published a case report that "Geely Automobile sued Great Wall Motor for commercial slander because it was accused of hiring a water army to discredit its peers". ...
The peak turns around. 165438+ 10/5 On the eve of the opening of Guangzhou Auto Show, Geely Holding Group and Great Wall Motor jointly issued a joint statement: "Recently, under the name of Geely Automobile employees, some people fabricated false information to attack and discredit Great Wall Motor, misleading public opinion and creating misunderstandings, which caused serious damage to both brands. The two sides will do their utmost to eliminate the impact of this matter, take the initiative to delete relevant remarks on their official information platforms, withdraw legal proceedings, and no longer comment on this matter. "
At the end of March, 2020, a Great Wall Motor document (signed by the public relations department of the Group) of "Report on Changan Automobile Attacking Our Company" was frequently forwarded. The report said: "Recently, we have monitored abnormal and organized negative attacks. After in-depth investigation, it was confirmed that Changan Automobile organized aggressive negative communication against vehicles such as Haval H6/F7. "
The report also includes: "Give priority to Haval H6 and H7, and give consideration to WEY VV6 and Haval 7X." The key contents of the attack include three aspects, that is, by comparing Changan CS75 Plus, Changan Auchan X7 and Haval H6, maliciously belittle Haval H6 products; Degrade Haval H6 through seriously biased industry and market analysis; Fabricate and fabricate large-scale customer complaints and attack false product quality problems. There are also three kinds of attack methods, especially "providing attack materials through its agency, Diss public relations, placing large-scale orders for manuscripts, and belittling our products".
According to the report, as of March 23, the number of attacks reached 743.
Soon, Great Wall Motor confirmed the existence of the above information. As for the internal documents of Great Wall Motor, why did they "flow out" and spread widely? The company itself is also investigating.
In this regard, Changan Automobile also responded in time: "Recently, we have mastered more than 800 online H6 benchmarking and products that are not conducive to CS75, but we don't think this is the manipulation of Great Wall Motor." Obviously, Changan Automobile did not directly deny it, but it did not silently admit it. Not only that, but also said that he was also troubled by the network water army and was also a victim; And I have "mastered" more than 800 unfavorable clauses, more than 743 encountered by Great Wall Motor.
Since then, perhaps due to the "current epidemic" and other influences, this matter has probably gone away, and the outside world does not know the following.
On the evening of March 10, Great Wall Motor Headquarters in Baoding, Hebei Province. At the end of a brain-burning new energy development and new car technology release activity, Fu Xiaokang, the last vice president of Great Wall Motor, announced a "reward of 6.5438+million yuan" and severely cracked down on the network water army with the theme of "returning competition to rationality and returning cyberspace to a pure land".
Fu Xiaokang believes that in the current environment of new energy vehicles, the network water army has seriously jeopardized the normal development of the industry. Through specialization, cooperation and industrialization, these water forces launched indiscriminate and bottomless attacks on competing products, eventually resulting in "bad money driving out good money." "As long as it is in contact with new energy, you can see the traces of the water army."
He said that some people incited emotions everywhere, used a large-scale network water army to "drain" rumors and manipulate public opinion through a large number of online accounts. Once an online account publishes information that is unfavorable to them, the water army can always arrive at the first time. Every way to cover up the scandal and distort the truth, even the battery spontaneous combustion can be said to be the owner's own fire.
According to Fu Xiaokang's analysis, the behavior of the network water army in the industry can be roughly divided into three categories: First, using the netizens' emotions, carrying out moral crusades and provocations everywhere under the banner of defending justice, defrauding netizens' trust and consuming netizens' emotions. Once someone questions these behaviors, they immediately fight back with offensive language, and the discussion between different opinions can easily turn into cyber attacks and cyber violence. Second, through a large number of online accounts, rumors "drain" to manipulate public opinion. Third, the description of objective problems, the media public opinion supervision organized, rhythmic slander and abuse.
He said that Great Wall Motor was also attacked by a certain brand. To this end, "we set up a special group, spent nearly a year, collected a lot of relevant information, mastered a complete chain of evidence, and recorded all bad moral behaviors", and will make it public at an appropriate time.
Fu Xiaokang announced on the spot that Great Wall Motor offered a reward of 6.5438+million yuan, which was also the highest reward in the industry. (Che Xun. Com, from Zhang Yuxing)
This article comes from the author Yu Xing Yu Che, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.