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The entrepreneurial story of beauty CEO Benny Da
The entrepreneurial story of beauty CEO Benny Da

In her early twenties, she had millions of assets right after graduating from college? Rich woman? ; She, in a world of love and hate, appreciation and disgust? Red man? ; She, a CEO who walks between rational behavior and sensibility, has a nice and special name, Benny Da? CEO of Pcpie search engine. A controversial post-80 s entrepreneurial girl in this impetuous world, what kind of female entrepreneurial story does she have? What kind of entrepreneurial experience does she have?

1985? 1998, Shanghai, Ballet Girl/Post-80s Entrepreneur

At the age of four, Benny Da entered the ballet school system to study ballet, and won the second place in the British International Ballet Competition with 1992. Even now I can see her legs, still slender, as if they would be blown down by the wind.

As the lead dancer of Xiaoying Art Troupe of Shanghai TV Station, Death of Swan and Giselle are the regular programs of Benny Da. From then on, she knew that she was beautiful, but she never regarded beauty as the capital to gain pride. She tried to prove her beauty.

Unlike ballet, Benny Da was a famous little rich woman since she was a child. Open a library at home in the second grade of primary school, and charge 1 cent for five days. After the expiration, I will be fined for breach of contract, and I will hire someone to help me manage it. In the third grade, Benny Da handed out lottery tickets at home and found two children holding balloons and shouting slogans for advertising. Neighbors knew that Benny Da was a good student and often went to her house to ask for homework, so they bought her a lottery ticket. 600 lottery tickets were sold out quickly, and Benny Da won his own prize. The second prize is an eraser, and the third prize is three chickens. Later, some parents asked for a refund, and Benny Da returned it to them. But most children are happy to buy her lottery ticket because they think she is trustworthy.

When the strutting ballet step was about to reach the peak of the stage, she turned around beautifully and sailed the ship of life to the channel of entrepreneurship? A road destined to be full of hardships and twists and turns, but at the same time, she also gained a broad road to entrepreneurship after the 1980 s.

1999? In 2003, Shanghai Jiaotong University, real estate speculators/blind date girls.

When Benny Da first entered Shanghai Jiaotong University, her father sent her to the dormitory. Seeing her father leave, she said to herself? You have to do something. At least at this stage of college, it is something that parents are proud of. ? Soon, she set her own goal: to start a business and earn at least one suite for her parents.

In 2000, Benny Da was a sophomore. With 40,000 yuan from her mother, Benny Da bought a one-bedroom apartment in Minhang, near the school, and displayed it on Taobao. Her original intention was to move out of school and have her own independent life. Three months later, someone bid140,000 higher than the house she bought, so Benny Da earned her first bucket of gold.

Since then, the property market has risen, and she saw the business opportunities of real estate speculation. She turned over 18 houses before and after. In four years, she turned over 18 houses and made tens of millions of profits. Up to now, she still has several properties in Shanghai. Among them, she spent 6.5438+0.7 million yuan to buy an old garden house, and found carved furniture and old wooden beds in the 1920s and 1930s for design and decoration. Soon a foreigner bought it for 8.5 million.

Benny Da is not famous for real estate speculation, but because she sells all kinds of luxury goods, cars and real estate on Taobao. At the same time, she adds a paragraph of her own mood after each product, which is gentle and exquisite.

Benny Da said that she likes the feeling of making money, which is a proof of a person's value. But she doesn't like fame and exposure, and it's not easy for her to be interviewed by reporters. When I contacted her, my friend told me that she was reluctant to appear in the media.

Also in his sophomore year, Benny Da, who studied media, founded the first DM direct-investment magazine with the content of eating, drinking and having fun in China, which was distributed and operated independently, specifically introducing interesting, delicious and delicious places in Shanghai, signing agreements with various consumption places, and establishing a magazine membership card consumption system, so that all members can enjoy discounts in all contracted stores. This is Benny Da's first official close contact with the media. He didn't feel the pressure of starting a business, but more enjoyed doing what he liked.

In 2003, she participated in the Miss Shanghai beauty contest and graduated from the School of Humanities of Shanghai Jiaotong University in the same year.

In 2003? In 2006, China University of Political Science and Law, Mystery Man/Taobao Queen.

The last period of university was spent in the intense review for postgraduate entrance examination. Benny Da was successfully admitted to China University of Political Science and Law to study for a master's degree in law. In fact, the more accurate description of her entrepreneurship should be campus entrepreneurship. From beginning to end, she did her own thing while reading. Even though she invested and operated the Pcpie video search engine herself, she was still studying for a doctorate in Internet.

Since then, Benny Da has disappeared from the media. She became a mysterious person.

In 2004, Benny Da worked for Allens Arthur Robinson (AAR), one of the top five Australian law firms, mainly facing enterprises in the Asia-Pacific region. This is a beneficial experience. She learned how to be a good employee and how to expect her employees. ? A good employee must ask your boss to let you finish one thing, but you should work hard on two or even three things to provide more reference for your boss; At the same time, regardless of whether the boss's order is correct or not, the first thing to do as a subordinate is to obey and execute it. ?

In April, 2005, Benny Da registered his own online shop in Taobao, with photos of top brands, Mercedes-Benz, luxury houses, beautiful legs and breasts, and a heart-wrenching love story. She doesn't like using blogs. At first, she just wanted to record her lost love and never thought there would be some kind of chemical reaction. This one? Milan station in Hong Kong? Currently known as Taobao? The best store? .

What was used by Tao Ran, the public relations manager of Taobao at that time? Is that weird? To describe going for the first time? Milan station in Hong Kong? At that time, Benny Da was auctioning a crashed Mercedes-Benz online, but in the title? The story of a third party? 、? Sneaking in and leaving quietly? Auction? Baby? In the link, there are two necklaces of 12000 yuan and 1 Dior earrings from 800 yuan behind the words from the heart. Different from ordinary spoony women, Benny Da has never delayed the online transaction of idle items while being hurt by love.

? Milan station in Hong Kong? Have you considered it now? The best shop on Taobao? . According to the statistics on Taobao, up to now, the store has 154 comments, each of which represents a product on sale. Basically, each article has been viewed more than a thousand times, and the highest one has been viewed 7879 times. Identity: The most famous Taobao merchant in 2005.

She began to investigate the market online a long time ago and has been doing it during her internship. Then she invested 1 100 million to prepare the video search website PCpie. Since it started operating in 2005, this job has become the whole of her life. In order to take care of the working hours of technical experts on the other side of the world, her schedule was changed to neutral time spanning two hemispheres, sleeping at five in the morning, getting up at ten in the morning, and then busy from morning till night. ? Work is really hard, rest and relaxation will always be next week, but I am not bored, only passionate, because this is what I like to do. ?

In 2007, all over the country, PCpie global video search investor and CEO/ Sunshine Man.