Source | Ailan Media Exchange (lanmeih00 1)
Tang Yan retired.
That character is extremely flamboyant. I once wanted to be a tough "rogue" of young people, and suddenly stirred up a vigorous Tang Yan in the social position of the mobile Internet, and finally chose to take a back seat.
Today, Mo Mo announced that Tang Yan, founder of Mo Mo, resigned as CEO and continued to serve as chairman of the board of directors of the group. Wang Li, President and Chief Operating Officer of Momo, took over as CEO of Tang Yan. The appointment will take effect on June 1 1 2020.
Tang Yan also said, "I don't think anyone is more qualified to lead Mo Mo's work than Wang Li. Wang Li's experience as president and chief operating officer in Momo and his career in the company for nearly ten years make him the best candidate for the new CEO. "
The CEO change of Mo Mo may also directly mean that Mo Mo officially bid farewell to the Tang Yan era and entered the Wang Li era.
Tang Yan is no longer fierce.
Anyone familiar with Mo Mo should know that Tang Yan is not only the founder of Mo Mo, but also the soul of Mo Mo for a long time.
With his personal insight and understanding of human nature, socialization and products, Tang Yan created a social orientation for strangers in Tencent's stable social position, completely tearing apart the long-standing social pattern and making the mobile Internet social track glow with new vitality.
A widely circulated story about Mo Mo's entrepreneurship is described like this.
20 10, when Tang Yan was chatting with colleagues in a hotel in Guangzhou, she found a beautiful and refined girl not far away, but she didn't have the courage to strike up a conversation. At that time, he was thinking, if only there was a mobile phone application that could locate the girls in the same hotel and ask them out to play through the mobile phone. So there was Mo Mo.
This is not a programmer-style entrepreneurial love that changes the world, but a Tang Yan-style hormonal publicity campaign.
Yes, Tang Yan, who entered the mainstream vision of the Internet by founding Momo, is different from all entrepreneurs before and after, and is a unique alternative.
He has never been an orderly man. He is extremely restless. Whether appearing in various press conferences, newspapers, or comments from Momo employees and friends around them, Tang Yan's most representative labels are willfulness and arrogance.
When he was young, Tang Yan thought that young and dangerous people were divided into morality and emotion, and his greatest dream was to be a young and dangerous person. After graduation, Tang Yan's personality signature hanging in the forum is "Whoever doesn't worship me, I will kill him"; After the creation of Momo, Tang Yan was cynical and embarrassed by investors and employees. After Momo became a star unicorn, Tang Yan, whose value soared by tens of billions, was robbed by others while taking a taxi, without saying a punch. ......
These are nothing, the most legendary is that scene. When Momo went public, facing the "dilemma" of Netease, the former owner, Tang Yan raised his hand and raised his middle finger when Momo rang the bell on Nasdaq.
A fierce stranger, a fierce Tang Yan.
However, after Momo's listing, with the further iteration of the mobile Internet track, and the company's founder CEO's every move easily triggered stock price fluctuations in the capital market, Tang Yan bid farewell to the past and gradually hid himself.
Instead, managers of listed companies have a stronger sense of loneliness, a lower desire to talk, and no longer go to extremes, but become low-key and steady. Even in a few appearances, Tang Yan only talked about his own development, strategic direction and management confidence. I don't mention anything about the hot spots and noisy new things that are sought after nowadays.
In fact, before stepping down as CEO of Momo, Tang Yan had disappeared from the outside world for a long time.
Now, when the baton is handed over to the new CEO Wang Li, Tang Yan, who has retired to the second line and turned behind the scenes, will be further low-key and silent.
Momo still needs to be broken.
Wang Li has always been the man behind Tang Yan.
According to public information, Wang Li is the founding partner of Momo. He has been the chief operating officer since 20 14, the director since 20 17 and the president since 20 18, and is fully responsible for the company's business and functions.
In the past two years, when Tang Yan gradually turned to a low profile, Wang Li played the role of stranger strategy and voice on various occasions.
What impressed the outside world even more was that Wang Li personally showed the true face of a wave of "overbearing presidents".
Last July, a film and television industry work about "overbearing president" was very popular. Wang Li also had a good time and showed her true colors in Weibo.
"The hair that is dry and forked due to excessive performance pressure, the eyes that are confused due to long-term lack of sleep, the skin that is sallow and pimpled due to excessive anxiety and tension, the body that is seriously obese due to autonomic nervous disorder, and the sitting posture that is sprawled due to fatigue add up to less than 300 Uniqlo T-shirts and Muji shorts."
At that time, Momo's market value was more than 50 billion. He was really the chief operating officer of Momo's president, an out-and-out "overbearing president", which formed a huge contrast with the handsome and steady image of the "overbearing president" in the film and television industry and quickly occupied Weibo Hot Search.
But now, even if Wang Li takes over as CEO of Momo, he can't be confident enough to ignore the unrealistic imagination of film and television writers with his true appearance.
Because the core support of "overbearing president" lies in strong corporate capital, Momo's decline this year is very obvious, and it is difficult to extricate himself from the downward channel.
An intuitive manifestation is that the market value of Momo is currently only 3 1 100 million US dollars, which is 60% lower than that of a year ago. In the past two years, Momo lost $7.5 billion in market value.
According to Momo Q2 2020, in the second quarter, Momo Company's net revenue was 3.868 billion yuan, down 6.8% year-on-year, live broadcast service revenue was 2.603 billion yuan, down 6.5438+06% year-on-year, and its net profit dropped to 456 million yuan, down 37.6% year-on-year, compared with 73.65438 billion yuan in the same period last year. Affected by the epidemic, its core data basically declined overall.
Looking at the user indicators, Momo's paid users of live broadcast services and value-added services reached12.8 million (including 3.9 million paid users for exploration) in the second quarter, compared with11800,000 (including 3.2 million paid users for exploration) in the same period last year; In June, the monthly active users of Momo's main App were1.10/500 million, compared with1.13.5 billion in the same period last year. There is a certain upper limit to user growth.
Inadvertently, Mo Mo, a former upstart entrepreneur, is also an old company established for ten years.
In the process of continuous iteration of mobile Internet business model innovation, Momo stepped onto the mainstream stage with the help of strangers' socialization, and made a profit through the live broadcast boom. However, under the impact of short videos of rising stars, the sense of existence is getting weaker and weaker.
How to lead Mo Mo is the burden of the new CEO Wang Li. After all, Tang Yan can't be fierce any more, but Momo can't.