Want to enter the world's top 500 pharmaceutical companies, first look at which companies are suitable for your development. The top 500 pharmaceutical companies are basically foreign companies, such as GlaxoSmithKline (UK), Bayer (Germany), Johnson & Johnson (USA), Otsuka (Japan), Baxter (USA), Johnson & Johnson (USA) and Novartis (Germany).
Many Fortune 500 pharmaceutical companies have a hard time in China. GlaxoSmithKline is an example, which has messed up the whole pharmaceutical market. This summer, pharmaceutical companies are afraid to go to hospitals for promotion. Most of what Johnson & Johnson and Wyeth do in China is health care products, and the market scene is very small. Bayer and Novozymes are doing well in China, but their products are on the high side. They are easy to do in high-end markets such as Beijing and Shanghai, but not in generic drug markets such as Anhui. After all, there are also low-end varieties like aspirin, Pfeiffer and Novozymes in China.
I am a pharmacologist in a central enterprise, and I am doing a big infusion. Because there are too many things involved, it is not convenient to say which company it belongs to. Although our company is not a Fortune 500 pharmaceutical company, it is also a listed central enterprise. Sometimes the welfare benefits of state-owned enterprises and central enterprises are not worse than those of foreign enterprises. After all, the top 500 is just a title, just saying that it is better to go out. What we need after work is income and welfare! It's not something you can see or touch.
The profession of medical representation is not as simple as imagined. What this industry needs is not how deep your understanding of products is, nor how good your eloquence and language skills are. The most important thing in this industry is connections! In the process of marketing, if you know the leaders of the local food and drug administration and the health department, even if you know a doctor and a director of the pharmacy department who has the right to prescribe, every sentence from these people is more useful than your 100 sentence! This is the status quo of the national medicine industry, and no one can change it. Many times, you go to the hospital to promote your variety show with colorful pages and materials. When you get to the hospital, you can't even find anyone, and you don't know where to start! If you go to a pharmaceutical business company and go to the other company, most of them will look at your information and say, leave your information, business card and samples here and call you if necessary.
In the process of selling products, you go to a commercial company, and the other party is concerned about the commercial low price of your products, the minimum quantity you can do, the provincial standard and basic drug standard in your products, the highest retail price in China, and how to get kickbacks. They will calculate their profits. If your product can reach their profit point, OK will provide your company's qualification and product information, sign a purchase and sale agreement to purchase goods, if it can't reach their profit point, you can only see you again. This doesn't mean that you made a mistake in promotion, but only that the commercial benefit of your product is not great enough. If you go to the hospital for promotion, the hospital cares about your winning bid. You make clinical varieties and therapeutic varieties, what they care about is how much money you can bring to doctors with a box of medicine! I don't need to bring money for a big infusion like me. For a big infusion like me, the rebate money is directly returned to the dean on a regular basis.
This industry is particularly dark because of its high profits and huge profits. These are some of my experiences in the past year and a half. I hope it helps you. These are all pre-development customers. After the customer develops, there will be regular maintenance and quality problems in the later period. The drug must be found by the customer at the first time, so you need to handle it properly. Maintenance and quality issues are much simpler than developing customers. Someone will teach you when you enter this industry!
In addition, medical representatives must be able to drink! Sometimes the other customer will really buy your medicine because you are a good hostess! Get ready to drink a whole case of beer and a whole bottle of white wine!