This exhibition coincides with the 20th anniversary of the establishment of Shenzhen Special Economic Zone and the 10 anniversary of the establishment of the Association. Since the reform and opening up 20 years ago, Shenzhen's jewelry industry has grown from scratch, and in the recent 10 years, it has rapidly developed into a major jewelry production and processing base in China, which is one of the industries with rapid development of traditional industries in this city. 1999 the total industrial output value is about 20 billion yuan, the total amount of gold jewelry processing and wholesale accounts for half of the country, the market share of platinum inlaid jewelry exceeds 70%, the total export (including processing enterprises with materials) is close to half of the national jewelry export, and the gold jewelry (general trade) alone reaches 2.3 billion yuan, accounting for 10% of the city's export growth. This exhibition is the first professional jewelry exhibition in this city. It is not only an important place to show the achievements of jewelry industry, but also reflects the economic development and the improvement of people's living standards since the establishment of Shenzhen Special Economic Zone 20 years ago, which has a decisive influence on establishing the image and status of jewelry industry in this city in the same industry in China. Therefore, the leaders of the municipal party committee attach great importance to it. Li Zibin, the mayor, personally gave instructions to "agree" to hold the event in the relevant report, and "the municipal finance allocated 700,000 yuan to support it". Relevant leading departments have held coordination meetings for many times to study the plans and measures to ensure the smooth holding of the exhibition.
The exhibition covers an area of 8,600 square meters, with 268 exhibitors and 43/kloc-0 registered booths, including 48 exhibitors from Shenzhen, accounting for 55.22%. There are 282 booths, accounting for 65.43%, 42 from Guangdong 1 1 urban area, accounting for 15.67%, and 50 booths, accounting for11.60%; China includes Liaoning, Beijing, Tianjin, Inner Mongolia, Shanghai, Jiangsu, Zhejiang, Shandong, Anhui, Jiangxi, Henan, Hubei, Fujian, Guangxi and Hainan. 40 exhibitors from Sichuan, Xinjiang and other 17 provinces, municipalities and autonomous regions, accounting for14.93%; 55 booths, accounting for12.76%; There are 22 overseas exhibitors, accounting for 8.2 1% (including Hong Kong enterprises 16, accounting for 5.97%) and 28 booths, accounting for 6.50% (including Hong Kong enterprises 2 1, accounting for 4.87%); Domestic and foreign media 16 (including 2 quality inspection agencies) accounted for 5.97%, and booth 16 accounted for 3.7 1%. More than 40 famous jewelry producers from Japan, Israel, India, Italy, Hong Kong and Taiwan participated in the exhibition or exchange activities, among which more were Sino-foreign joint venture producers who established production bases in China. Shenzhen enterprises are very enthusiastic about participating in the exhibition, which has played a key role in the success of the exhibition. In particular, the member units and co-organizers of the association have given strong support to the exhibition. They attach great importance to the establishment of corporate and brand image, carefully prepare, dedicate their latest styles and brand products to buyers and audiences, and spare no expense to specially decorate the booth. Compared with similar exhibitions in Hong Kong, its scale and grade are not inferior, and it has become a beautiful landscape to show the brilliant achievements of Shenzhen jewelry industry in the past 20 years of reform and opening up.
In order to do a good job in attracting investment, the Organizing Committee issued 50,000 invitations for investment and visits at home and abroad, with nearly 10000 buyers and nearly 30,000 visitors. Some merchants got the news two days after the exhibition, and specially flew over to visit and order accessories, which is a good phenomenon that similar exhibitions in China did not appear. Due to the large number of buyers entering the market, the transaction is active and the orders are constant. The products prepared by some big manufacturers were sold out on the first day, so we had to place orders with other manufacturers. The good transaction momentum has generally satisfied exhibitors, and many exhibitors have booked and expanded their booths for next year. Shenzhen citizens showed great interest in the exhibition. On the two days of opening to the outside world, 16 and 17, although the organizers had to control the number of people in the venue because of the continuous influx of people from the industry, the number of people who bought bids for the exhibition was still close to 1 10,000. In front of the special booths such as Aita, Edcom, Qingfengjin, Cui Cui, Suijin, Biaojin, Liu Fu and Xie Ruilin, the audience gathered, and the exquisite gold, platinum, K-gold ornaments and inlaid ornaments exhibited by the merchants made people feast their eyes; Suijin Company exhibited a large-scale jade carving "Journey to the Galaxy" created by Mr. Shi Bingmou, which was highly praised for its novel concept and exquisite skills. Huajingyuan Company exhibited the priceless rare treasure "Jade Yuanmingyuan Dashui Law", and people queued to visit it in an endless stream. 12 after visiting the exhibition, representatives of Italian jewelry processing equipment and machinery enterprises said that Shenzhen jewelry is exquisite in craftsmanship and novel in style, which not only retains the traditional style of China, but also incorporates the popular characteristics of the West, especially the "Great Water Method of Jinyu Yuanmingyuan", which has high ornamental and collection value and left a deep impression on them. The model performance in the exhibition hall is the first time and has become a hot spot to attract the audience. Four models from Russia, wearing white evening dresses and wedding dresses provided by Shenzhen Dipin Clothing Company, and the most novel and expensive brand ornaments provided by exhibitors, flew high on the model stage and showed them back and forth, attracting a large audience and winning warm applause.
Drawing lessons from international advanced experience, the organizer has made strict regulations on the arrangement of exhibits. The exhibition is mainly an exhibition, mainly accepting high-grade exhibits, refusing low-grade and imitation jewelry to enter the venue, not allowing one-sided introduction of products for false propaganda, not allowing low-price dumping at the venue, etc. It has been widely recognized by exhibitors at home and abroad. The International Platinum Association pointed out in the article "Window of the International Jewelry Fair" published in Hong Kong Commercial Daily: "There is basically no retail in this exhibition, and it can be really displayed." Previously, other similar exhibitions in China were called exhibitions, which were actually retail dumping: "This exhibition is completely different. Exhibitors carefully arrange booths, attach importance to their own corporate or brand image, and pay more attention to establishing relationships and future market development, making this exhibition a part of marketing means for enterprises in higher-level market competition. " During the exhibition, six international technical lectures or seminars were arranged, including 12 joint exhibitions and exchanges of the largest Italian jewelry machinery manufacturers, as well as special lectures or seminars of well-known entrepreneurs, experts and professors from Hong Kong Qingfeng Gold Group, Taiwan Province Guangcong Service Company, World Gold Council, International Platinum Association, Gemological College of Wuhan Geo University and GLA Gemological College of the United States, Hong Kong Branch. It covers the policies and regulations, market development, international trends, marketing management and the latest technology of the jewelry industry in recent years, which has aroused great interest in the industry. The enthusiasm of the participants in the seminar is high, which adds a bright spot to improve the taste and grade of the exhibition.
In order to make this exhibition conform to international practice, the relevant functional departments of Shenzhen Municipal Government have given great care and support. Shenzhen Central Sub-branch of China People's Bank reported to the Head Office for approval, officially approved the import of foreign exhibitors and agreed to sell a small number of exhibits; Shenzhen Customs has specially approved the on-site office to handle the import and export procedures, and the customs clearance procedures are simple and quick, which provides convenience for overseas exhibitors. The Economic Development Bureau, the Trade Development Council, the State Administration of Taxation, the Science and Technology Bureau, the Public Security Bureau, the Traffic Management Bureau and the Fire Bureau have all given strong support to the relevant business, which truly reflects the speed and efficiency of Shenzhen. The security work undertaken by the third branch of the Public Security Bureau and contracted by Shenzhen Security Corporation is strict, and anti-piracy experts patrol overtime in the exhibition hall. During the exhibition, two unsuccessful thieves were arrested without any loss or damage. The established vault is safe and reliable without any problems. The exhibits were escorted by Hong Kong Bourcq International Transportation Company, and were safe and sound on the way. News publicity, booking and other services have also been well received by relevant parties.
The activities of the exhibition are arranged elegantly and generously, and the atmosphere is warm and grand. The opening ceremony was compact, concise and lively, and the whole process was only 15 minutes. The opening dinner and the celebration of the Association's founding 10 anniversary were held in Wuzhou Hotel on the night of the opening ceremony. About 830 leaders at all levels, guests at home and abroad, representatives of exhibitors and representatives of member units of the association attended the dinner. Vice Mayor Guo Rongjun, Director Zhang Beili and President Liu Zixian successively toasted at the meeting. The professional model performance arranged by the World Gold Council and the wonderful performance of Shenzhen Song and Dance Troupe won bursts of applause.
Shenzhen International Jewelry Expo 2000 is the largest, highest-grade and well-organized professional exhibition in China so far, which fully demonstrates the strength of Shenzhen jewelry industry and has great influence among peers in China, Hongkong and Taiwan Province. It has played a very good role in establishing the image of Shenzhen as a leading position in the jewelry industry among domestic peers, and laid a solid foundation for making Shenzhen International Jewelry Fair a window exhibition in China, getting better and better year by year.