Mcn operation refers to helping mcn companies, personal accounts and platforms to continuously output high-quality content through certain operation methods and routines, so as to obtain higher fan attention and traffic. What about mcn operations? General mcn operation includes three parts:
1, content operation
Refers to the company's actual operations or suggestions in content production, including content production, audience analysis, shooting and editing, etc. The company's intervention in content operation is different with different contracts. For example, the artist has signed a contract completely, and the account number is in the hands of the company. What can be filmed and what can't be filmed depends on what the company says.
2. Platform operation
It refers to the operation means of mcn company using platform policy and platform algorithm rules. Simply put, it is to operate accounts in different ways according to the policies of different platforms and increase the number of fans. In addition, the platform operation will also help network celebrities to distribute content to major network platforms and increase exposure.
3. Business operation
To put it bluntly, advertising is realized. Many viewers understand that there is no high-quality video output without capital investment. After all, there are still a few people who generate electricity for love, so users' acceptance of advertising realization is still relatively high. Mcn is to let users accept advertisements as much as possible through operation, so as to realize stable realization.
Second, what should I pay attention to when operating mcn institutions?
In the self-media era, everyone has the potential to become an online celebrity. Mcn organization just wants to find out these potential people and cultivate them into network celebrities, so as to make a profit, which requires a certain operational ability. Mcn operational considerations include:
1, breaking the boundaries of time and space
The target audience of mcn operation should be the Internet users of the whole network, and the marketing should be implemented to everyone, which is also the key to the development of mcn institutions in the media age, that is, the operation should allow users to browse the contents of major platforms, thus bringing more browsing opportunities for advertising marketing.
2. Word of mouth effect and personalized management
The operation of mcn needs to pay attention to the creation and personalization of online word of mouth. In order to catch as many users' eyes as possible in the vast Internet world, one is the operation of word of mouth, and the other is the output of personalized content. Good reputation, users' acceptance is naturally higher; The content is distinctive and original, and users are naturally interested.
3. Focus on interaction
Since the media era, it is characterized by strong interaction, and so is the operation of mcn. It is necessary to pay attention to the feedback and messages from users under major platforms, and you can choose a few interesting comments to reply, so as to achieve the purpose of solid powder, and this interactive sharing marketing has almost no cost.
4. Grasp the pain points of users
Many mcn operators blindly pursue hot spots, but they can't grasp the pain points of users. The content generated in this way can't impress users. Netizens are the most critical and least critical people. When operating, they should first consider from the user's point of view, and then output what they want to see.