The pain point of HR, especially recruiters, is busy.

Most of them don't want to work overtime, and they are miserable ... So the first task of your copywriting is to save HR time and let TA know who you are, what you can do and whether you are suitable for my post in the shortest time with the simplest language;

I didn't see the right content and shamelessly took my personal data as a case. Sean Ye | LinkedIn

10 years working experience in multinational companies, with solid cross-departmental communication skills;

6 years of marketing and sales. Communication experience, including 5 years working experience in social media;

4 years of innovative project leadership experience.

What HR sees is:

1. Work experience: foreign investment 10 years;

2. Work experience: 6 years of marketing, 5 years of social media marketing (with bootleg goods, B2B marketing should be added, but the baby is wronged ... the baby has also done C-end marketing, although not much)

3. Project management experience: 4 years, with people (smuggling goods 2, suggesting HR I am interested in innovation)

After reading, HR will have a basic concept. May I consider reading his resume in detail? Suppose HR recruits a Commissioner or CMO, and she can pass. If B2B is added, HR of most B2C companies and JD.COM in their hands will require B2C industry experience, so they don't need to read on. ...

2. Understand the needs of the audience:

Many resumes bla~bla~ desperately write team spirit, diligence and attention to detail. I'm afraid the words I use are not strong enough and useless. HR won't believe it. They only look at the facts. You said you had team spirit. Are there any cases in your resume? You said you paid attention to details. Why is there a typo? You say you are diligent, or maybe you are diligent in playing dota?

This is called me in marketing-marketing. If I say what I want to say, I bet you are my fan. Do you want to hear everything I say ... Is it possible? Perhaps, your name is very domineering: your name is Lan Shi, and your name is Chang Shenkai ... Even with the same name, you can imagine HR cheering in the office and circulating your resume ... This mistake will be made not only by you and me, but also by big brands.

On the Beats website, both Chinese and English look the same product. At least I know this is an English sports headset, but it's Chinese ... Who can explain it to me? What do you mean that both Chinese and English on the Beats website are the same product? At least I know this is an English sports headset, but it's Chinese ... Who can explain it to me? What is extreme fun? Except iron powder, who can understand the self-esteem of Beats marketing partners?

Copywriting has to be written from the perspective of the audience. What does your audience HR pay attention to? They only pay attention to resume, interview and other three issues. All the questions asked by HR in the interview can be summed up in the following three questions (this is not what I said, but what CEO Heidegger, one of the four headhunters said):

1. Can you do the work? Are you awesome?

2. Will you like this job? Are you interested and motivated?

Can we tolerate working with you? Does working with you give people a feeling of wanting to die?

The first proof depends on your work experience, ability and skills (all of them must be proved, and you must speak English like your mother tongue, at least with TEM 8 before you can speak it confidently).

The second proof depends on your cover letter (the main content is why I like your company), which is why your resume should be written in a targeted way, not in Shanghai. HR saw you write what you can do according to the needs of his company. Ta knows you are serious.

The third one is more difficult to prove. You can write that you are charitable, reasonable, and bodhisattva-hearted ... There will be no HR letter, only innuendo, what projects you have taken, what achievements you have achieved, or what position you have held in school ... (The same is true for interviews, don't bother to attach adjectives to yourself, but post cases and facts as evidence)

3. Eye-catching tips

About three years ago, I saw an American writing a resume. He is also a marketer. He is mainly responsible for analysis and often uses Google Analytics, so he skillfully uses the template of Google Analytics to make a resume for himself.

Readers, please note that when you see the Basic Law, you should also talk about it.

1. Key words are conspicuous! Don't think that the more fancy HR is, the more you like it. People are very busy, 10 seconds can't find the keywords they are looking for, and negative emotions immediately occupy the highlands.

2. For the post! Watch what this guy does. He is in search engine marketing, and this template strengthens HR's impression of what he can do. As soon as you manage the company's finance, take the Weibo interface as a template ... The potential impression for HR may be that this financial person likes social networking sites, so don't toss our confidential information to Weibo ... Do you think your IQ balance is insufficient?

If the position you are applying for requires you to know PS, then PS resume will obviously strengthen HR's impression of you;

If the position you are applying for requires your good PPT skills, you may wish to use PPT as your resume;

If the position you are applying for requires you to manage social media, it's a good idea to use the corresponding template (I read this case and made a resume in Weibo, and then ... Weibo went out and everyone started to do WeChat ... tears).

Finally, there is a little trick to attract HR's attention. HR, especially the recruiters of large enterprises, recruit many positions every day. Spending 2 seconds on the file name of your resume file can attract HR's attention: name-delivery position-region, such as Sean Ye-doorman-Silicon Valley, so that HR can clearly know which position you are submitting, at least with a higher impression of "attention to detail".