Every time you meet the anniversary or the opening of a shopping mall, you must have a set of beautiful works of Meichen to "support the scene", because this can not only promote your own brand, expand your popularity and drive consumption. At the same time, it also enhances consumers' recognition of the brand.
Merchants attach so much importance to Meichen, mainly for popularity. On the one hand, the purpose of Meichen is to cooperate with the positioning of shopping malls and create a comfortable shopping environment; On the other hand, it also accumulates popularity for shopping malls and increases sales.
The development significance of commercial beauty includes five dimensions: communication, brand, emotion and sales.
1, send
Using visual language to convey the relevant information of shopping malls, the most intuitive and direct way to convey information-vision, quickly aroused consumers' psychological resonance and stimulated consumers' association.
Step 2 communicate
Strengthen the consumption experience and form word-of-mouth communication. With the gradual improvement of mobile social status, topic communication has reached an unprecedented speed and penetration depth, and business beauty has become a direct beneficiary.
3. Emotion
Beautify the environment of shopping malls, enhance the atmosphere of festivals or seasons, establish and maintain the relationship between people through the creation of scenes, endow space with humanistic elements, and form a place with temperature.
4. Brand
Strengthen the brand and positioning, form brand trust, reflect the taste of shopping malls through the packaging of Meichen, establish the first impression in the hearts of consumers and deepen the brand image.
Step 5 sell
It is the most intuitive but also the most difficult to test the actual effect, which requires the joint efforts of shopping malls and brand businesses to increase the interaction with consumers, enhance the stickiness of projects and produce the traditional value of sales and commercial beauty.
What are the characteristics of a successful business model? A successful business model has three characteristics:
First of all, a successful business model should provide unique value.
Sometimes this unique value may be a new idea; And more often, it is often a unique combination of products and services. This combination can provide additional value for customers; Either let customers get the same income at a lower price or get more income at the same price.
Second, the business model is difficult to imitate.
Enterprises can improve the entry threshold of the industry by establishing their own uniqueness, such as careful care for customers and unparalleled execution ability, so as to ensure that the source of profits is not infringed.
For example, the direct selling model (it can't be called a business model just by "direct selling"), everyone knows how it works and that Dell is the benchmark of direct selling, but it is difficult to copy Dell's model, because behind "direct selling", there are a set of resources and production processes that are extremely difficult to copy.
Third, a successful business model is down-to-earth.
Enterprises should live within their means. This seemingly self-evident truth is not easy to do year after year, day after day.
Extended data:
Any business model is a three-dimensional model composed of customer value, enterprise resources and capabilities, and profit model.
The White Paper on Business Model Innovation written by Harvard University professors MarkJohnson, christensen and SAP CEO HenningKagermann summarizes these three elements as follows:
"Customer value proposition" refers to the task that an enterprise needs to complete when providing services or products to customers or consumers at a given price.
"Resources and production process" is a specific business model that supports customer value proposition and profit model.
The "profit formula" is a process in which an enterprise realizes economic value for its shareholders.
Reference source:
-Business model
Li Xiting is the richest man in Forbes 2022 Singapore Rich List. How to evaluate his achievements in business? Forbes magazine published the list of billionaires in 2022. Li Xiting, co-founder and chairman of Shenzhen Mindray Medical, has become the richest man in Singapore with a net worth of US$ 654.38+076 billion, equivalent to about S $23.9 billion, and is called the Li Ka-shing of Singapore. He was able to beat Zhang Yong and his wife in Haidilao to be the richest man last year because of this crazy epidemic. Strangely, their company mainly deals in medical supplies against COVID-19, but the sales volume is not much.
Mindray Medical, founded by Li Xiting, is also called "Huawei in the medical field". It is the most famous private medical device company in China, with a market value of over 560 billion RMB at its peak, firmly occupying the leading position of domestic medical devices. Li Xiting, who has just turned 70, staged a business legend from an Anhui farmer to the richest man in Singapore. 195 1 year, Li Xiting was born in an ordinary peasant family in Litun Village, Dangshan County, Anhui Province. He loved reading since he was a child, and his grades were excellent. It is appropriate to continue to enter a key university, but unfortunately, he caught up with the Cultural Revolution and the university closed. /kloc-Li Xiting, 0/8 years old, can only be enlisted in the army and worked as an engineer in the mountains and forests for 4 years. 1973, Li Xiting, who has been studying hard, was admitted to the Low Temperature Physics Group of Physics Department of China University of Science and Technology with excellent results, and was assigned to work in the Institute of Physics of Wuhan Chinese Academy of Sciences after graduation. Reading really changed his life.
1985, Li Xiting, who returned from studying abroad, was assigned to Shenzhen Anke Company as the office director. This "Anke" is the earliest medical device company in China. After overseas companies sold medical equipment at high prices and domestic hospitals were unable to compete, Li Xiting decided to go into business. Li Xiting, who found a huge gap in domestic medical devices, founded Mindray Medical with six other colleagues in 199 1 and started to work alone, catching up with the dividend of reform and opening up. The company quickly developed the first "multi-parameter oxygen saturation monitor" in China and won the first investment from Wall Street. Monitor is the most mature product in Mindray Medical's three product lines. After continuous technical improvement, it has achieved a leap from low-end to high-end models, and its market share ranks first in China.
The substantial improvement of independent research and development capabilities has made Mindray Medical famous. When the global COVID-19 epidemic prevailed and the demand for ventilators, monitors and other equipment was strong, Mindray Medical was able to "take a big breath" and ushered in its own outbreak period. The output of foreign medical device manufacturers can't keep up, and they all gradually agree to cooperate, which has become the biggest key to asset growth. At its peak, its company's market value rose by more than 800 million per day on average. Although Li Xiting has long been a Singaporean citizen, his career has been in China, and Mindray is also a purely private enterprise in China. Mindray is the first China medical device company listed in the United States. Listing in the United States is the fastest and most effective way to build trust with international customers. After privatization, Mindray decisively withdrew from the United States and then returned to A shares.