Mizuno Taixiu, Executive Director and Minister of China Department of Honda Technology Industry Co., Ltd.
The first person who answered the question was Mizuno Taixiu, executive director of Honda Technology Research Industry Co., Ltd. and Minister of China. Facing the overall environment of 20 19 China automobile market, he thinks that Honda's success still boils down to one sentence: consumers pay for the value. "Guangqi Honda and Dongfeng Honda also released content today. In these contents, we can show that our car products can be recognized by users in terms of used car value preservation, car performance, fuel economy and quality reliability. "
When talking about the next direction of the China market, Mizuno Taixiu showed the Japanese caution: "We expect to keep a slow growth trend." In this case, even though it achieved good growth last year, when talking about the next medium and long-term planning, Mizuno Taixiu still chose such conservative words as "Strive to break through the number of units in 20 19 and set a new record". It is conceivable that Honda will adopt a conservative target method next (at least in terms of external caliber), based on its current achievements.
Although it is very cautious in the sales target, Honda has always maintained great enthusiasm in the future product planning. Especially at the level of electrification, although it has not accelerated the process of pure electric like domestic brands and Volkswagen, Honda will also take a new step at the hybrid level. "This year, our main highlight is the PHEV plug-in hybrid vehicle. And the HEV models of CR-V, Lingpai and Yingying. "
For Honda's medium and long-term product planning, 2020 will be an important year connecting the preceding with the following. In the past 20 19, the cumulative sales volume of Honda hybrid models exceeded120,000, and the hybrid versions of many star models performed outstandingly. Under such a trend, the first PHEV model launched this year will receive much attention and expectation. "The first is to enrich HEV, then PHEV, and finally BEV models are gradually put into use." Mizuno Taixiu introduced this.
Executive Deputy General Manager of Honda Technology Research Industry (China) and Executive Deputy General Manager of Honda Technology Research Technology (China)
Executive Deputy General Manager of Honda Technology Industry (China) and Executive Deputy General Manager of Honda Technology (China) are responsible for answering technical questions. Facing the live media, CASE (stands for Internet, autonomous driving, service and shared service respectively? & amp？ Sharing, electric) field planning and development, Hasegawa Yuki said: "Some of these technologies can't be completed by the automobile factory itself." Therefore, cooperation will play an important role in Honda's intelligent technology in the future.
At present, in the development of EV models, in addition to the cooperation between Dongfeng Honda and Guangqi Honda, Honda also promotes the development of electrified batteries through cooperation with Neusoft Ruichi; In terms of autonomous driving, Honda has joined Baidu's "Apollo Program" to jointly promote the empirical experiment of some map information; In terms of car travel sharing, we have also cooperated with Ruichida Company and promoted it with them in the form of investment from Ruichida Company. In terms of the Internet of Things, Hasegawa Yuksuke even said: "Basically, we all develop together with external cooperative companies."
For technology-based Honda, strengthening cooperation with the outside world means that technology is no longer just in its own hands, but needs to be shared with the outside world. In the face of such changes, Hasegawa's response is: "As an automobile factory, how to introduce new external technologies into our automobile products and integrate them is also our competitiveness." Facing the new development environment, Honda is gradually completing its own evolution and transformation. At present, an open and cooperative Honda is obviously more competitive.
At present, Honda promoted by itself can best represent the achievements of Honda's cooperation and opening up. Xcelerator？ China project. "Our project has now carried out more than 65,438+000 subprojects. Of course, some projects have stalled, or some projects have continued, but the quantity is still very large. We attach great importance to how to put it into our automobile products through such projects. "
In the past 20 19 years, Guangqi Honda achieved a steady increase in sales and a milestone of 7 million users. For the achievements beyond sales, Sato Liyan, general manager of Guangqi Honda Automobile Co., Ltd. summed it up like this: "First of all, through years of unremitting efforts, we finally won the trust of 7 million users and conveyed our joy to them. This is because Guangqi Honda has been adhering to the' customer first, quality first' view all the way down. Secondly, I think product introduction is also very important, but it is also necessary to continuously improve customer satisfaction and strengthen contact with customers. " Therefore, Sato Liyan revealed that in the next year, Guangqi Honda will further enhance customer satisfaction and strengthen quality control through linkage with national special stores.
As Mizuno Taixiu mentioned, Honda in 20 19 was the year when hybrid products were fully developed. Among these hybrid products, the hybrid family of Guangqi Honda camp contributed most of the sales. In this regard, Zheng Heng, executive deputy general manager of Guangqi Honda and executive deputy general manager of Guangqi Honda Sales Company, said: "Hybrid power is an important part of electrification of Guangqi Honda and a new sales growth period of Guangqi Honda. My understanding is that customers are more and more recognized now, and they like mixing more and more, especially Honda's mixing. "
Thanks to the positive feedback from the market, Guangqi Honda will also launch two models in the coming year, namely Hao Yingrui Hybrid and Lingpai Sharp Hybrid. This also means that Guangqi Honda will complete the layout of hybrid products in the full matrix of "SUV+MPV+ Intermediate+Mid-to-high-end cars" and further gain opportunities in the field of electrification.
On the other hand, Dongfeng Honda will also accept new challenges in different fields in 2020. Xia, general manager of Dongfeng Honda Automobile Co., Ltd. also revealed in an interview: "Regarding the sales target in 2020, Dongfeng Honda achieved very good results in 20 19. Since there are very good grades here, it is very difficult to surpass this good grade. Strive to achieve sales performance of not less than 20 19 in 2020. " In terms of corresponding production capacity, Xia also said: "If the sales volume this year is expected to exceed last year, we will also consider continuing to expand production capacity. We are now discussing expanding production capacity. "
Regarding the product planning of Dongfeng Honda in 2020, the listing of CR-V plug-in hybrid vehicles is undoubtedly the focus of the whole year. As Honda's first plug-in hybrid vehicle in China, both the market and Dongfeng Honda have invested a lot of expectations. In this regard, Zheng Chunzhen, executive deputy general manager of Dongfeng Honda Automobile Co., Ltd. said: "For CR-V plug-in hybrid vehicles, we understand that the electrification trend in China market will continue, rather than a single technical route, from HEV, PHEV to BEV. These technical routes will continue to be put into use. "
What's more exciting is that Honda is constantly strengthening the importance of its China division under the trend that the China market is becoming more and more important. According to Hasegawa Yuksuke, when expanding the EV product line in the future, we will give full play to the leading edge of the China market, and even take the China market as the primary part to feed back the global market with the products and technologies produced here. "Not only we, but also related parts manufacturers will take China as the center. We produced an electric car "BENLY? "In China. E: ",that is, China's reverse export products to Japan. So our idea is probably a four-wheeled vehicle, and future electric vehicles will take the same route. "
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.