Ogilvy was born in West horsley, England on June 23rd. He teaches at Fitts University in Edinburgh and Oxford University. However, he didn't graduate, but as he later said, "he was kicked out of the house." He called this experience "a real failure in my life" ... I could have been a star in Oxford, but I was expelled from school because I failed many exams. "
After that, Ogilvy turned to Paris and worked in the kitchen of the Royal Hotel. The chef's decisive attitude left a deep impression on him, which formed the management principle he later advocated. In 1972, when talking about leadership principles, he recalled the high morale in Pitard's kitchen:
"I saw the chef fire his chef with my own eyes. Just because the poor guy didn't bake the cake well, he was completely unkind. I was shocked at the time, but other chefs were proud and thought they were working for the best kitchen in the world. If they serve in the US Navy, their morale can simply win glory for the army. "
After returning to England, Ogilvy was employed by Aga Kitchenware Company and became a door-to-door salesman. 1935, he wrote an Aga salesman's sales guide manual, which was later praised by fortune as "the best salesman's manual ever". At that time, he was only 24 years old, but he had written enduring sales quotes.
"The more prospects you talk about, the more likely you are to sell, and the more orders you get. But don't think that the quantity of telemarketing is equal to the quality of the products you sell. "
1936, his brother found him an internship in an advertising company in London. The company sent him abroad to study American advertising technology for one year. This year, he gained a lot, not only academically, but also met a female classmate of age 18. They got married in the year when World War II broke out. At the age of 25, he declared: "Every advertisement should tell a complete marketing story, and every sentence in the copy should fall to the ground."
From 65438 to 0938, david ogilvy immigrated to the United States and was employed by Gallup Polling Company. In the next three years, he traveled all over the world to investigate Hollywood customers. Gallup's rigorous research methods and persistent pursuit of facts have a great influence on Ogilvy's thought and become one of his guiding principles. During World War II, he was appointed as the second secretary of the British Embassy in the United States by the British security department. After the war, he lived next door to the Amish Sect in Pennsylvania and made a living by growing tobacco. Later, the family moved to new york and decided to start their own advertising company. Due to the problem of funds, he sought help from the outside world.
This 38-year-old man, unemployed, dropped out of college, once worked as a chef, salesman, diplomat and farmer; I don't know anything about the market and I haven't written a copy. At the age of 38, he has not formally set foot in the advertising industry, with only $5,000 in original funds ... which advertising company would use such a person? However, a British company took a fancy to a gentleman and invested 45,000 yuan to help him start a business. Ogilvy founded Hewitt Ogilvy, Benson &; Mather, the predecessor of Ogilvy & Mather, led the company to grow step by step with unique insights, keen insight and diligent style. Three years later, this once bleak man has become famous in the industry, as if he had created a miracle.
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