During the post-holiday period, many industries have experienced unprecedented difficulties, and now the overall market has gradually recovered, but in order to return to the pre-holiday state, major brands need to make corresponding adjustments. To this end, as a world-renowned mobile phone brand, OPPO has greatly upgraded its market channels, accelerated the smooth recovery of the offline market, and achieved stable production and market growth.

For the offline channels that OPPO is familiar with, in addition to continuously expanding the number of stores, it has also undergone major upgrades. At the beginning of the year, the old, small and far-away stores were actively transformed and upgraded, providing users with integrated services such as purchase, maintenance and experience, strengthening offline store services and optimizing experience.

At the same time, through the integrated operation concept, OPPO will achieve comprehensive transformation and upgrading, and the product side will also accelerate its expansion. Among them, at OPPO Innoday 2065438+09, Chen Mingyong, founder and CEO of OPPO, said: In the future, OPPO will invest 50 billion R&D budget in three years, aiming at the continuous progress of cutting-edge technologies such as 5G/6G, artificial intelligence, AR and big data, and accelerating the commercialization process.

In the data of the World Intellectual Property Organization (WIPO) in 2019, OPPO surpassed ZTE for the first time and entered the top five in the world. It is worth mentioning that Guangdong Opal Mobile Communication Co., Ltd. (0PO) is the only mobile terminal company on the list, which is enough to see the strength of OPPO!

With the advent of the 5G era, OPPO has also made a layout in the IoT field for this purpose. At the 2065 438+09 OPPO Developer Conference, Yi Ru, general manager of intelligent hardware of Alibaba Artificial Intelligence Lab, said: Alibaba will cooperate with OPPO to promote the China Smart Home Internet Alliance, further open up the discovery, connection and control of devices, and the two sides will also share the research and development cases of AIoT ecological products.

Liu Bo, vice president of OPPO and president of Emerging Mobile Terminal Division, also announced that OPPO will comprehensively promote the activation of the Internet of Things and open the HeyThings Internet of Things protocol. In the protocol, multi-protocol compatibility, local connection and multi-brand interconnection can be realized. For the product-side technology, OPPO has launched many smart terminals such as OPPO CPE, OPPO Watch and OPPO AR glasses. In the future, OPPO will further expand the ecological chain of the Internet of Things.

Of course, in the core business of OPPO brand, smart phone is still the most important project. After entering the 5G era, OPPO has also launched a variety of 5G smartphones, including the OPPO Find X2 series for the high-end market and the "5G Super Player" Ace2, which is still very good from the performance of market feedback.

In addition, for the sake of refined market operation, OPPO has also made a new round of personnel changes. Shen Yiren, former global marketing director of OPPO, will temporarily leave his post for health reasons, and veteran Liu Lie will take over and return to OPPO. At that time, Liu Lie will cooperate with Liu Bo to continuously enhance the competitiveness of OPPO brand in the future market.

To sum up, OPPO has achieved an integrated layout in a special period, which will play an important role in the core product line and the ecological layout of the Internet of Things in the 5G era. Although the overall market has not completely returned to normal, with the continuous opening of stores and the acceleration of 5G and Internet of Things products, the future OPPO is worth looking forward to!