There are several channels for fruit wholesalers to purchase goods: fruit farmers' producing areas, local fruit wholesalers, foreign fruit wholesalers and Internet platforms.

1, fruit-producing areas

Fruit producers have the lowest price and the best source of fruit, but there are certain requirements in quantity, otherwise the price will not be too low, and it is difficult for ordinary merchants to determine the cooperative relationship.

2. Local fruit wholesalers

Local fruit wholesalers have their own fixed sites, which are divided into two types. A group of people go to other places to receive goods and then wholesale them themselves. Another group of people receive goods from foreign middlemen. The purchase price of this channel is higher, but cooperation is relatively easy.

3. Foreign fruit wholesalers

Generally speaking, foreign fruit wholesalers have no fixed places and can be divided into two types. A type of fruit wholesaler collects a large amount of fruit locally and transports it to the fruit wholesale market for direct wholesale to retailers. The other is that large growers directly transport their fruits to the fruit market and wholesale them to retailers. This kind of purchase channel is only relatively foreign, and the price is not much different from that of local fruit wholesalers.

4. Internet platform

The fruit wholesale market can also purchase goods from the fruit wholesale market, and the Internet platform can integrate all kinds of goods and provide them to people in need for wholesale. However, relatively speaking, there are too many intermediate channels for Internet platforms to purchase goods, and the prices are often relatively high.

The sales force of wholesalers enables manufacturers to reach more small and medium-sized customers at lower cost. Because wholesalers have a wide network of contacts, they often gain the trust of buyers more than manufacturers.