1. Accurately locate the target population: store positioning is inseparable from the needs of the target population, and crowd positioning solves the problem of who to sell products to, which requires understanding all aspects of the customer base. Sellers should do user analysis according to local customs and cultural habits, and understand their gender, age, region, religious beliefs and customs respectively, so as to accurately lock the target population range of store commodity services.
2. Product layout: the seller should have a clear positioning division for the products of the store, and the product positioning drainage fund does not consider profits and is used to increase the flow and exposure of the store; Ordinary money should consider profit to improve the gross profit margin of the store; High-end models should consider brand image and brand value.
3. Shop decoration design: Shop decoration design should have characteristics. Comparing shop introductions, you can write about the company background, shop services and activities, and set up shop classifications and discounts to attract customers. The pictures are clear and beautiful, and the product description is accurate, which helps to attract the attention of fans and complete the transformation.
4. Drainage in the station: Drainage in the station through social media and WeChat official account to improve the exposure and conversion rate of the store.
5. Off-site promotion: Carry out off-site promotion in various ways, such as search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM).