Personal profile

Li Baofang, male, Han nationality, party member, graduated from the Department of Industrial Economics of Guizhou University of Finance and Economics.

He is currently the chairman, general manager, party secretary and legal representative of China Kweichow Moutai Distillery (Group) Co., Ltd.

Appointment and dismissal information

On May 18, Kweichow Moutai announced that Li Baofang was the chairman, legal representative and related positions of China Kweichow Moutai Distillery (Group) Co., Ltd.

At the same time, the board of directors elected Li Baofang as the chairman of the company.

Character honor

2065438+2009+65438+On June 8th, 2009, Li Baofang was awarded "Top Ten Economic Figures of 2065438+2008".

Extended data:

Maotai, the national liquor, entered the Li Baofang era.

In the second month of the new chairman of Maotai, he had a meeting with Liu Jin, chairman of the board of directors of the group. At the meeting on June 2 1, he said that the future reform of Maotai's sales system will be carried out without sacrificing the interests of existing distributors.

Maotai series wine is a key growth point. According to the data of Kweichow Moutai (SH6005 19)20 17 annual general meeting, Maotai Group achieved a revenue of 5.774 billion yuan, which was only 6.5438+000% compared with the revenue of 58.2.1800 million yuan.

At the same time, in the planning of 20 18, Kweichow Moutai said that the company's strategy should "consolidate the dominant position of high-end liquor and expand the market space of mid-range products". Kweichow Moutai also admitted in the 20 17 annual report that the marketing imbalance is not sufficient, and the market share and competitiveness of Maotai series wines need to be strengthened.

Li Baofang attended the first annual distributor meeting of Maotai shares after Maotai Group took office. At the meeting, three fires were set off for the series of wines: personnel were sent to the market, and the series of wines were upgraded and reduced in price.

After a lapse of two years, at the National Sugar and Wine Party held in Chengdu in March this year, Li Baofang once again appeared in the new product launch conference of Prince Wine and made an important speech, but did not attend the spring meeting of Moutai distributors held during the sugar and wine party.

Brewing a large series of wines is the key work put forward by Li Baofang. 20 1710/0, Li Baofang delivered a speech at the opening ceremony of 2017 National Distributors Association of Maotai-flavor liquor, saying that "series liquor should be built into an important growth pole of the group company. To make the series of wines 65.438+0 billion, it is necessary to make a big single product. "

People's Network-Maotai, the national wine, entered the Li Baofang era, with JD.COM on the left and Ali on the right.