First, choose and maintain a variety of goods as much as possible to provide customers with the maximum value and best service of over-value goods. Train suppliers to do things according to company procedures.
Second, familiar with the market to understand the goods:
1, participate in various commodity exhibitions to learn about the new commodity trends.
2. Go to other retail enterprises, learn about other people's goods and find the goods that suit you.
3. Understand the sales trend of commodities, eliminate unsalable commodities and make room for new commodities.
4. Make seasonal commodity sales plans and provide industry commodity category reports.
First, the commodity display:
1, with special display of promotional goods.
2. The display of new businesses, monthly goods and seasonal goods.
3. Take appropriate adjustments to unsalable goods, such as changing the display.
4. Provide a guide to display seasonal goods.
5. Learn the concept of new product display from competitors.
6. Analyze the packaging of goods to ensure the best display for customers.
7. Cooperate with the store and marketing department to make product signs.
Second, the order and replenishment:
1. Make a good sales budget and plan the first order quantity.
2. Arrange the reorder frequency to ensure the smooth flow and sales of goods.
3. Provide appropriate guidance for shopping malls to reorder seasonal goods.
4. Negotiate with suppliers to ensure that there will be no shortage.
Third, the inventory control:
1, adhere to the purchase amount budget.
2 take measures to reduce the inventory of unsalable goods, such as changing the display, adjusting the price or clearing the goods.
3. Follow up the undelivered orders regularly and take measures.
4, often looking for a store, determine the sales results, pay special attention to changing seasons and festivals.
Four, gross profit control:
1. Investigate the lowest commodity cost.
2. Ensure the lowest cost.
3. Inquire about the reasons for each price increase to find out whether the increase is reasonable and adjust it in time.
4. Try to choose good products with high gross profit for each promotion.
5. Review the sales of goods, improve the display of unsalable goods or promote sales.
6. Investigate how competitors promote high-profit goods.
Verb (abbreviation for verb) promotes sales growth:
1, special display
2. Determine the theme of the promotion
3. Make a promotion plan for each issue in advance.
4. Special price
5. Presentation: tasting, drinking and demonstrating functions.
6. gifts
7. gifts
8. lucky draw
9. advertising
10, rebates and coupons
Six, advertising:
1, choose seasonal goods to advertise.
2. Choose products that are guaranteed to be effective for advertising.
3. Balance the variety types and price levels of commodities in advertisements.
4. Understand the level and types of competitors' advertisements.
5, check the sales of advertising goods.
6, strictly control the cost of advertising goods and promotional expenses.
7, check the advertising goods and advertising revenue
8. Invest more in the transportation of advertising goods.
Seven, correct mistakes:
1. Facing the reality, we must first admit our mistakes and take necessary actions to correct them.
Review the mistakes of each period and put them on record, so that the same mistakes won't happen in the future.