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Is there a specialty store of German sports brand K 1X in Shanghai?
CCTV.com News (Reporter Zheng Hongwei)

Beijing Report): As a famous German sports brand endorsed by Artest, K 1X has been eager to land in the sporting goods market in Chinese mainland. At the Asia International Brand Sporting Goods and Sports Fashion Expo, K 1X finally gave a clear timetable for landing in China. Mr. Gu Weifeng, the general agent of China, said that K 1X will open three stores in Shanghai "Sports 100" around April 27th. Around May Day, Beijing's specialty stores will also be officially launched.

K 1X is a famous sports brand in Germany, which has always been dominated by the style of street HIT-HOP. The design is mainly based on fashionable and retro street style. With excellent quality, its basketball shoes have always occupied a place in the basketball shoes market with many brands. Be sought after by a large number of fans.

After NBA star Artest endorsed K 1X, basketball shoes with original retro fashion style gained a higher reputation among fans. However, because there is no K 1X brand in Chinese mainland, many fans can only appreciate the charm of K 1X by watching Artest's performance on TV. After the successful landing of K 1X brand in Chinese mainland, fans will not forget plum blossoms to quench their thirst, but can experience the shock brought by K1X.

In April 2007, the first Chinese mainland K 1X brand store will be the first to land in Shanghai "Sports 100". Then K 1X will officially land in the Beijing market around May 1. I believe that for the sporting goods market in China. K 1X will have a strong impact.