As a leading enterprise in the industry, how does Aokangda become bigger and stronger? China Automobile Circulation reporter went to Shenzhen Aokangda Famous Car Plaza, inspected Aokangda Famous Car Plaza on the spot, and interviewed Chen Xiangda, general manager of Aokangda. 10 years of efforts to build a world-class car plaza "Aokangda was founded in 1999. When I first entered the used car industry,' second-hand goods' was synonymous with used cars. "
Chen Xiangda told China Automobile Circulation about the development of Aokangda. "At that time, the used car industry in Shenzhen was still in its infancy, and the market was very irregular. However, the market began to show an increasingly active trend, especially after the implementation of the 200 1 motor vehicle registration certificate system, the cumbersome procedures for trading were loosened to a certain extent, and with more standardized vehicle management policies, the used car market began to develop rapidly.
Stage. "Since this period, Aokangda has developed by leaps and bounds, taking the lead in entering the stage of professional development in the industry. This specialization includes two aspects, one is the specialization of technology. Chen Xiangda recalled: "In the late 1990s, the integrity and standardization of the used car market were still relatively low. Many consumers are particularly worried about the car condition and feel that the used car market is deep. That year, my family bought a second-hand van because it was in poor condition.
There are always problems one after another. I was deeply impressed by these faults, and I still remember the common problems such as water temperature, gearbox and fuse. Even after I entered this industry, the first thing I thought of was the customer's car condition, which required my team to have excellent testing and maintenance skills, not only to eliminate faulty vehicles such as accident cars and blister cars, but also to pass 360 tests and certifications in eight categories before all vehicles can be listed.
Directional professional preparation until it reaches the standard of quasi-new car. "The other is the specialization of management. With the scale of enterprise operation, in order to gain recognition from more people, there must be brand and service guarantee, which requires professional operation. With forward-looking market judgment, Aokangda gradually shifted its business positioning to high-end used cars.
It also took the lead in launching a series of measures such as "seven-day return without reason", "used car certification", one-stop sales model and one-stop services such as transfer and licensing, insurance companies and financial loans, and pioneered and implemented management standards in the industry. It is such a change that Aokangda provides a more professional and honest service model.
Let consumers have more and more confidence in used cars. In this process, Aokangda stands out from many used car companies.