Industry experience:
20 16, I got a call from Taobao Xiaoer and invited to join Taobao Live. As an e-commerce seller, I know the value of traffic, so in order to drain the online store, I made a Taobao anchor. In July, 10 anchor participated in the official anchor PK competition held by Taobao Live, and competed who sold the most goods in one hour, and sold 20,000 orders in one hour, ranking first among 10 anchors.
It was this live broadcast that deepened the understanding of Taobao live broadcast and saw the potential of Taobao live broadcast for the first time, so I decided to adjust the e-commerce operation team to the live broadcast operation team and prepare to invest more energy in the live broadcast.
On February 20 17, Weiya began to make festivals. A snack festival was held that month. That live broadcast sold 6.5438+0.2 million tickets, which was the first time in the history of Taobao live broadcast that the anchor made his own festival. 10 June10, at a fur festival at that time, 70 million report cards were handed in for five hours.
After the live broadcast, all the merchants in the whole network got to know Viya and the energy of Taobao live broadcast, and more and more merchants cooperated.
From 20 18, Viya began to participate in public welfare live broadcast, helping e-commerce to get rid of poverty and driving the sales of agricultural products in poverty-stricken areas to nearly 30 million. [9] On September 17, Viya participated in the live broadcast ceremony of the First Harvest Shopping Festival and spoke for Zhenping's "Lotus Leaf Tea" together with Ai Jinde, the county magistrate of zhenping county, Henan. In just two hours, it drove sales of nearly 600,000 yuan, setting a record for the upward sales of agricultural products in zhenping county.