It has won a large number of high-income viewers for the channel and greatly improved the viewing structure of the channel. The influx of high-income people has enhanced the overall purchasing power of the audience of art channels and improved the quality of advertisements. It has created a new image of Zhou Wei, the host of golden microphone, who is calm, elegant and intellectual. Its huge knowledge reserve and meticulous hosting style are refreshing. Combine entertainment elements with people's livelihood topics, so that the audience can follow the social focus events in laughter, taste human life and feel the sincerity and warmth of Longjiang. The content involves many social topics such as current affairs, life, culture, entertainment, hot people and so on, leading the audience into an unprecedented new world of chatting.