I have seen many products, but I have never thought about why I should do it. The market positioning and core value of the products are not obvious. Seeing that everyone else is doing it, I follow suit. For example, the previous SNS fever and the current meager profit, group buying door.

To be a talented product manager, the key is to be market-oriented. To conduct market research and market segmentation, whether this market is big or not, whether there are prospects, whether there are many people doing it, whether there is a fortress to enter this market, and whether there is an advantage in requiring specific resources. Taking all these into account, we will use SWOT to analyze competitors, understand their strengths and weaknesses, find out where the opportunities are and where the threats are, and analyze them. If so, how to formulate the future strategy?

3. User awareness is the key

The so-called user awareness, not only verbally take users, but also use user experience as a weapon to convince bosses and R&D personnel.

The most important thing in product design is awareness, understanding and respecting users' awareness; The most important thing in planning is feeling. The so-called feeling refers to your understanding of users. The more you know the user, the more accurate the feeling will be. This feeling is especially reflected in the understanding of specific user groups and specific application scenarios.

4. Document ability is very important

If the product manager's work is measured by time scale, 20% of the time is spent thinking, 30% of the time is spent communicating and 50% of the time is spent writing documents. Generally speaking, the professional skills required by product personnel are reflected in various documents written by products.

Speaking of documents, MRD is written by marketers; PRD documents are written the most. PRD documents include project background, user description, business process and prototype. The narrow definition of competitive product analysis is that after defining the product concept, we usually look at what the corresponding products are in the market and what functions and design ideas can be used for reference. Competitive product analysis in a broad sense refers to the comprehensive analysis of competitors, including market, users, team, product details, operation means and so on. , and then form a report; Product manual refers to the product introduction manual before the product is launched and delivered, which is used for training and sales functions. Training manual for training internal personnel, especially customer-oriented customer service personnel. Product personnel are also customer service support personnel.

5. Technical capacity

Many people are discussing whether product personnel need to know technology. Under normal circumstances, the product management department needs to know how to realize the technology, but it must know the basic technical principles, such as the basic knowledge of HTML/CSS, the principle of AJAX, the foundation of PHP, and the requirements of user scale for the database.

6. Team strength

Generally speaking, when we first entered the society, the differences between people were not obvious, and what was taught in school was only the basics. Personal strength is small, so we should borrow the strength of the team at this time. The product manager is always coordinating.

Third, personal core skills.

If the core competence of product manager is product planning ability.

What are the core skills of individuals? As far as I know, an individual's core skill must be the ability to analyze and solve problems independently. It may involve the accumulated experience, working methods and professional skills in existing practical work. Personal methods and modes such as time management and personal knowledge management; And learning ability, acquisition and growth of information knowledge.

Although the speed of research and development of new products will be affected to some extent with the gradual fading of the mobile Internet traffic dividend, driven by big data and industrial Internet, the future development prospects of product managers are still very broad, and there will still be greater development space in the following aspects:

First: product iteration in the field of consumer Internet. Although the research and development speed of new products in the field of consumer internet has slowed down, due to the huge user stock of consumer internet, the iteration speed of existing products will be faster and faster, which will inevitably require a large number of product managers. Driven by big data technology, product iteration is moving towards the era of concurrent iteration divided by user groups. Different users may have completely different experiences with the same Internet product.

Second: product design in the field of industrial Internet. At present, the Internet field is covering from the consumer Internet to the industrial Internet. Compared with the consumer Internet field, the development opportunities in the future industrial Internet field will be gradually released, and this process will inevitably require the participation of a large number of product managers. In addition, product design in the field of industrial internet requires product managers to have certain industry experience.

Third: product design in the field of Internet of Things. Driven by 5G communication, there will be a lot of opportunities in the field of Internet of Things in the future. For example, personal wearable devices will usher in new development opportunities, and a large number of product manager positions will be released in related fields.

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