Refers to the new users of Tik Tok platform. Their accounts have not reached a certain degree of activity and influence, but some viewers have begun to pay attention to and like their videos. Small flame is a title set by Tik Tok officials to encourage new users, which represents the process of new users growing up in Tik Tok. When a new user's account activity and influence gradually increase, he can gradually get higher-level titles, such as "rapid growth" and "excellent creator". Through these titles, Tik Tok platform encourages and inspires new users to make continuous efforts to improve their influence and creative level.