This singing is a little different. Overnight, Mayor Lin Yi became an "Internet celebrity".
The reason is simple: he sang and improvised at the People's Congress, so many people called this People's Congress in Yiwu "the most relaxed atmosphere".
Judging from the effect, the mayor's singing response is quite good: the villagers in the circle of friends will naturally spread the message that the government is eager for the return of Yiwu businessmen to a considerable number of people.
This is also in line with Lin Yi's own characteristics. Whether he worked in Zhejiang Industrial and Commercial Bureau or Haining City before, he is well-known for his versatility. Dare to sing in front of so many people also shows that he is quite confident in his singing skills.
Of course, his singing this time has another profound meaning: it not only conveys the message he wants to convey, but also helps Yiwu people to have a deeper understanding of the new mayor.
Besides praise, let's spread a little more thinking.
In fact, there are many mayors who can sing, and naturally there are many who sing well. But the problem lies in people's impression: all officials are usually a "poker face", rarely showing their personal views and feelings, and giving people the same impression. Mayor Lin Yi's singing skills are rare, not because others can't, but because many people don't want to do it.
To put it bluntly, the reason why Lin Yi's singing response is so enthusiastic is to skillfully use the law of people's impression contrast, which leads to the amplification of communication.
He deserves to be the propaganda director of Zhejiang Industrial and Commercial Bureau. This singer has technical content.
Some people think this is a minefield.
Officials = low-key, this impression is hard to erase in people's minds. Even on many occasions, you can hear such an argument: "Do high-profile things and be low-key." Since you are a low-key person, it is natural to be inconspicuous. Even if you have personality, you must disappear from the crowd.
Why do officials keep a low profile? The People's Forum once conducted a survey, and the top two results were:
1, afraid to tell the truth, afraid of accidentally offending people, accounting for 52.57%;
2. Follow the crowd, do not do anything unconventional, neither soft nor hard, neither left nor right, like to "muddle along" and be a good gentleman, accounting for 47.37%.
The legendary poker face
In other words, the "low profile" of many officials is actually a kind of self-protection. The reason is simple: the wood in the forest is beautiful and the wind will destroy it. If it is too high-profile, it may attract people's attention and become an "early bird." The risk factor will naturally increase greatly, and people will be picky under a magnifying glass. If there is a mistake, it may be a blessing in disguise. Isn't this asking for trouble?
Many officials are not only low-key and simple, but even the WeChat circle of friends is monotonous: they either reprint some things like chicken soup for the soul and philosophy of life, or they work, and rarely show their personal views and true feelings.
"I dare not sing if I want to, but I have to look around when I hum." I am afraid it is the true mentality of many officials.
Some people think it is "opportunity"
Rare things are expensive.
It is precisely because of this general mentality that once personality officials appear, they will attract attention. This also gives many officials the opportunity to use this image contrast to "sip" for the local area and then promote their work.
20 16 12, Liu Fenmei, deputy head of Lixian County, Gansu Province, participated in Taobao live broadcast and introduced local products to netizens, which won 5965438+100000 praises from netizens in 3 minutes.
On the same day, eight county officials from seven provinces, including Guizhou, Gansu, Shaanxi, Jiangxi, Shanxi, Jilin and Fujian, made great achievements: Ming Harvest 1, 3 1, 000 likes, and Liu Dianlong, deputy mayor of Qin 'an County, Gansu Province, exceeded 2.32 million. All these have played a role that cannot be played by investing huge sums of money in advertising.
Officials from eight counties went on TV only to promote agricultural special products.
In the past year, people called it "the first year of network celebrity officials". Looking around, there are more such officials: Dong Bin, secretary of the bohu county County Party Committee of Bayinguoleng Mongolian Autonomous Prefecture in Xinjiang, cooks fish and eats them alive; Wang Xue, the post-90 s beauty deputy mayor of Jiulonggang Town, Huainan City, Anhui Province, took photos at his own expense to speak for his hometown; Li Yonghui, the county magistrate of Wanrong County, Shanxi Province, set up a stall to sell melons; Secretary of the Youth League Committee of Wangtan Town, Shaoxing County, Zhejiang Province took photos to endorse plum blossoms.
Although some people think that the behavior of these officials is suspected of being a show, most people still agree. At least in the eyes of netizens, the traditional thinking that officials should keep a low profile is being broken.
Showing and doing things are actually different.
It is actually the progress of political civilization that officials take off their masks and lower their bodies. It is a kind of work skill to borrow one's special identity, seize the blank spot, tap this "blue ocean", and then promote the work.
However, there is still a lot of knowledge on how to dig this "blue ocean" skillfully.
20 13,101On October 29th, the website of Anhui Ningguo Civil Affairs Bureau published the photos of Wang Jun, vice mayor of this city, visiting the local centenarians. The image of the leader was enlarged, and the body was hung, but the centenarian was extremely short, and the photo PS trace was serious, which caused netizens to make a show.
Showing and doing things are the same in form, but not in essence.
In Leshan Hi-tech Industrial Development Zone, two firemen sprayed water into the air with fire hoses, and seven or eight people in white shirts and black trousers stood in the water, holding umbrellas and taking pictures with a camera. This photo, called "Leading Inspection Work in Rain", naturally ushered in a large area of spit on the Internet.
Why do some officials show that they are praised, while others show that they are ridiculed? The reason is simple: this is to treat "show" as "doing things", and the planning traces are too obvious. Its purpose is not to benefit the people, but to shape its own image, which is of course easy to arouse public resentment. This is why painting tigers is not anti-dog.
All kinds of positive and negative examples fully show that understanding the media, being good at communication and being able to accomplish things have become very important quality requirements for contemporary officials. In this environment, the most taboo for an official is that when the opportunity knocks on the door, you let it slip away for fear of other people's tongues!