Bawang Shampoo, as a representative brand of Chinese herbal medicine fast-moving consumer goods, has always insisted on closely combining the essence of Chinese medicine with modern nursing products and won great response from the market. Under the guidance of implementing the strategic layout of Guangdong Provincial Party Committee and provincial government to build a strong cultural province and a strong Chinese medicine province, the list of representative inheritors of the second batch of provincial intangible cultural heritage projects in Guangdong Province was released, and finally 9 categories 109 representative inheritors of the second batch of provincial intangible cultural heritage projects including traditional music were determined. Chen Qiyuan, Chairman of Wang Ba International Group, won the "Herbal Tea Project" together with Huang Fuqiang, Chairman of Huang Zhenlong Herbal Tea Company and Chen Hongdao, Chairman of Jiaduobao Group Co., Ltd. for vigorously promoting traditional herbal tea in Guangdong.

Give full play to the modern application value of Chinese herbal medicine

The traditional Chinese herbal medicine culture inherited by Bawang Shampoo embodies the wisdom essence of the Chinese nation for 5,000 years, and its unique cultural advantages are incomparable to other countries. It stands to reason that China's Chinese medicine industry should stand proudly on the international stage, showing the boldness of vision of a powerful country of Chinese medicine, but this is not the case.

Bawang Shampoo's insistence on developing Chinese herbal medicine culture shows us the core value of Chinese medicine. As early as 2004, the global annual trade volume of traditional Chinese medicine has exceeded 40 billion US dollars, and it is increasing at the rate of 10% every year. At that time, Japanese accounted for 80%, Korean accounted for 10%, Southeast Asian and European countries accounted for 5%, and China, the hometown of traditional Chinese medicine, only accounted for 5%. Facing the embarrassing situation, we can't help but reflect on how the "cradle of Chinese medicine" becomes a "powerful country of Chinese medicine", which is a realistic proposition of China people and even the Chinese medicine community.

Bawang Shampoo has long been aimed at "reviving China's traditional Chinese medicine culture", but building a "powerful country of traditional Chinese medicine" is not only to support the development of traditional Chinese medicine pharmaceutical industry. To truly realize the industrialization and modernization of traditional Chinese medicine, we must pay attention to meeting the needs of contemporary people through the integration of independent innovation and modern life needs, and give full play to the value of traditional Chinese medicine and Chinese herbal medicine culture, thus having a far-reaching impact on economic development.

The family origin of Chen Qiyuan, the founder of Bawang Shampoo, can be traced back to 1500 years ago. His family has been practicing medicine for generations, is familiar with all kinds of Chinese herbal medicine knowledge, and has unique views on the treatment and health care of Chinese herbal medicine. His people are famous for their Chinese medicine skills, and the Chen family is known as the "family of Chinese medicine". Chen Qiyuan inherited the secret recipe of Chinese herbal medicine, combined with modern biotechnology, constantly innovated and developed in application, and founded an industrial group with Chinese herbal medicine as the core to produce and supply modern Chinese herbal medicine fast-moving consumer goods. Wang Ba herbal tea is a kind of Chinese herbal health drink symbolizing the integration of modern technology and traditional Chinese herbal medicine culture, and it is another achievement of Chen Qiyuan's modern application of traditional Chinese herbal medicine culture.

Opportunities and challenges of modernization of traditional Chinese medicine

Bawang Shampoo's efforts to promote the modern application of traditional Chinese medicine show us that protecting and promoting Chinese herbal medicine culture is related to the revival of national industries and the drive of national economy, which is the mission of the times and an important strategic component of national and regional development.

Wang Ba shampoo deserves to be the market leader of Chinese herbal medicine care. We know that any enterprise wants to gain a foothold in the rapidly changing market and become stronger and stronger, but few enterprises can closely combine national culture with enterprise development. "Our enterprise is based on the quintessence of traditional Chinese medicine and promotes the profound Chinese herbal medicine culture in China, and promotes the culture of China and the products of China all over the world." Chen Qiyuan, chairman of Wang Ba Group, said that in a word, the corporate philosophy is to show the national cultural personality and shoulder the mission of revitalizing the national brand.

What kind of development course has Wang Ba shampoo experienced? Traditional Chinese medicine culture was once impacted by various aspects, to a greater extent, by western culture, and multicultural factors such as changes in people's world outlook and values also impacted the cultural concept of traditional Chinese medicine. Facing the surging foreign brands, Chen Qiyuan, who grew up under the influence of traditional Chinese medicine culture, has always been firm. China's traditional Chinese herbal medicine culture is extensive and profound, with a history of thousands of years, and has accumulated a strong humanistic heritage. If it is used in modern nursing products, it can revitalize China products and build national brands. As it turns out, this is not just an imaginary idea. Wang Ba's achievements in promoting the industrialization of Chinese herbal medicines in recent years have made Chen Qiyuan's thinking clearer and clearer.

There is no doubt that Bawang Shampoo has made great achievements in promoting the development of Chinese medicine. Last year, the second batch of "Guangdong Lingnan Traditional Chinese Medicine Cultural Heritage Protection List" was published in Guangzhou, and 45 secret recipes from Wang Ba, Wuji Baifeng Pill and other 13 units were allowed to enter the list. At the same time, Wang Ba Group is recognized as a "family of traditional Chinese medicine". This year, Wang Ba herbal tea secret recipe was recognized as a national intangible cultural heritage, and Wang Ba (China) Beverage Co., Ltd. was recognized as the owner of the national intangible cultural heritage herbal tea secret recipe. These are all important measures for Guangdong Province to build a strong province of traditional Chinese medicine, which has played a positive role in promoting the development of traditional Chinese medicine industry and the rise of China's national industry. It also means that Wang Ba Group's efforts to realize the scientific, standardized and brand development of Chinese medicine industry have reached a certain height.

Chinese herbal medicine fast-moving consumer goods can be said that the Chinese medicine industry is facing unprecedented development opportunities: today, Guangdong has basically achieved the primary goal of building a strong province of Chinese medicine, and the Chinese medicine industry has a good momentum of development. In 2008, the total industrial output value of traditional Chinese medicine enterprises in the province was 654.38+0.8 billion yuan, an increase of 92% over 2005. A number of backbone enterprises of traditional Chinese medicine have realized asset appreciation and leap-forward development by integrating resources. The state has also introduced more support policies for the Chinese herbal medicine industry. Wang Ba Group, which has a certain scale and development in the traditional Chinese medicine industry, will seize the opportunity and face the mission to achieve a breakthrough growth in the traditional Chinese medicine industry in such a big environment.