Wang Chuanfu, the current chairman and president of BYD's board of directors, is called? Battery king? At the same time, it has made great achievements in the field of automobile and mobile phone OEM. BYD has become a pioneer in electric vehicles. After turning BYD into a diversified enterprise, electric vehicles will become the most important driving force for future development and also carry the dreams of entrepreneurs.
1966 February 15, born in an ordinary peasant family in Wuwei county, Anhui province, spent a carefree childhood under the care of his parents. However, in junior high school, family changes made him traumatized and he was silent from then on. In order to forget the pain, Wang Chuanfu, who is still young, turned a deaf ear to things outside the window, studied hard and developed a strong and patient character. He believes that there is no mountain higher than feet, and there is no road farther than feet; He firmly believes that as long as the soul is unyielding, it will certainly be able to walk out of a broad road.
1In July 1987, Wang Chuanfu, aged 2 1, graduated from the Department of Metallurgical Physical Chemistry of Central South University of Technology and entered Beijing Institute of Nonferrous Metals. During the postgraduate period, he worked harder and devoted all his energy to the research of batteries. It is often said that where there is a will, there is a way. Only five years later, 26-year-old Wang Chuanfu was appointed as the deputy director of Room 30/KLOC-0 of the Institute, becoming the youngest director in China at that time. What surprised him even more was that an opportunity to transform him from an expert to an entrepreneur fell from the sky. 1993, BIG Battery Co., Ltd. was established in Shenzhen. Because it is closely related to Wang Chuanfu's research field, Wang Chuanfu naturally became the general manager of the company.
After having some practical experience in enterprise management and battery production, Wang Chuanfu found that in the battery industry, one of his research fields, it takes 20,000 to 30,000 yuan to buy a mobile phone. Blowout? In the ascendant. As an expert in research, Wang Chuanfu has a keen and unique vision. He firmly believes that technology is not a problem. As long as he can expand the scale, he can do great things. So he made a bold decision? It is too risky for ordinary people from Bigger Battery Co., Ltd. to leave Bigger Battery Co., Ltd. with strong background and resign from the current general manager position. However, Wang Chuanfu believes that the most splendid scenery is always on the cliffs, and wealth is always highlighted in danger. 1February, 1995, when Shenzhen was warm and cold, Wang Chuanfu borrowed 2.5 million yuan from his cousin Lv Xiangyang, who was engaged in investment management, and registered and established BYD Technology Co., Ltd., leading more than 20 people to set sail in the old workshop in Li Antang, Shenzhen.
Break through the cage
? Hey? Shake the tree
It is not difficult to set up a company, nor is it difficult to produce a product. What is difficult is how to turn the minimum input into the maximum output. This requires foresight and adventure. Many people fail to start a business not because of lack of funds, but because of lack of vision and adventurous spirit. Wang Chuanfu's greatest capital is his strategic vision and adventurous spirit.
Recalling the situation at that time, Wang Chuanfu couldn't believe where he got such great courage. At that time, Japan's rechargeable batteries dominated the world, and domestic manufacturers mostly bought batteries for assembly, with little profit and little competitiveness. How to open the situation? After careful consideration, Wang Chuanfu decided to rely on his own technical research advantages and set his sights on the core components of rechargeable batteries with the highest technical content and the most lucrative profits from the beginning? Production of batteries. Facts have proved that Wang Chuanfu's move is the key to getting there first and dying.
What is even more interesting is that Wang Chuanfu, who is looking for a rapid development path, found in an international battery industry dynamic that Japan announced that it would no longer produce nickel-cadmium batteries in China, which would inevitably lead to the international transfer of nickel-cadmium battery production bases. Wang Chuanfu immediately realized that this would create an unprecedented opportunity for China battery enterprises, so he decided to set foot in the production of nickel-cadmium batteries immediately.
At that time, a nickel-cadmium battery production line in Japan needed tens of millions of yuan of investment, and Japan banned exports. Wang Chuanfu could not afford it, and he could not afford such a production line at all. But nothing is difficult in the world, if you put your mind to it. Wang Chuanfu is a man who knows how to control costs. Cheap? Boss. According to the characteristics of the enterprise and taking advantage of China's low cost of human resources, he decided to build some key equipment himself, and then break down the production line into processes that can be completed manually. As a result, a production line with a daily output of 4,000 nickel-cadmium batteries was built at a cost of only 6,543,800 yuan. Taking advantage of cost, BYD gradually opened up the low-end market through some agents. After hard work, BYD's overall cost is 40% lower than that of Japanese competitors. In order to enter the high-end market and win large users and orders in the industry, Wang constantly optimized the production process, introduced talents, purchased a large number of advanced equipment, and focused on research and development, so that the quality of batteries was steadily improved. Wang Chuanfu often goes abroad to participate in international battery exhibitions, and directly contacts big customers such as Motorola to place large orders. After obtaining the customer's approval, the company's orders kept flowing.
1996, BYD replaced Sanyo as the battery supplier of Daba, a cordless telephone manufacturer in Taiwan Province Province, China. Bus is the OEM of telecom giant Lucent, so BYD has become an indirect supplier of Lucent. 1997, BYD's nickel-cadmium battery sales reached1500 million, ranking fourth in the world.
After gaining a firm foothold in the field of nickel-cadmium batteries, unwilling to be lonely, Wang Chuanfu started the research and development of nickel-hydrogen batteries, and began mass production of nickel-hydrogen batteries from 1997. But at this time, it coincides with the financial turmoil in Southeast Asia, and BYD, which exports more than half of its products, has encountered difficulties. At this time, Wang Chuanfu's cousin invested16.6 million yuan in Wang through his Guangzhou Rongjie Investment Management Group, which expanded BYD's registered capital from 4.5 million yuan to 30 million yuan. This year, BYD's nickel-hydrogen battery sales reached190,000, ranking among the top seven in the world.
Since then, Wang Chuanfu has turned his attention to Europe, America and Japan. 1998 to 2000, BYD's European branch and American branch were established one after another, and the backyard of Japanese manufacturers caught fire. 1999 By 2000, BYD was in full swing in these markets, and Panasonic, Sony, GE, AT & amp； T and industry boss TTI and so on.
In 2000, Wang Chuanfu invested a lot of money to start the research and development of lithium batteries, and soon had his own core technology, becoming Motorola's first lithium battery supplier in China. In 20001year, BYD's market share of lithium batteries rose to the fourth place in the world, and Ni-Cd and Ni-MH batteries rose to the second and third places, achieving sales of 65.438+36.5 million yuan and net profit of 256 million yuan.
At present, BYD has become the largest mobile phone battery manufacturer in China with a global market share of nearly 65,438+05%, and is competing with Sanyo in the international market. At present, in the field of nickel-cadmium batteries, BYD ranks first in the world, second in nickel-hydrogen batteries and third in lithium batteries.
Battery king makes cars.
If starting a business alone is Wang Chuanfu's first adventure, then the decision to build a car is undoubtedly the madness of his adventure. On June 23, 2003, BYD announced that it would acquire 77% shares of Xi 'an Qinchuan Automobile Co., Ltd. for 270 million yuan. BYD became the second private automobile manufacturer in China after Geely.
In August 2003, at the promotion meeting of Shaanxi-Guangdong economic and trade cooperation, Wang Chuanfu made another amazing move. BYD signed a joint venture contract with Xi 'an Hi-tech Industrial Development Zone and Shaanxi Investment Group to set up BYD's electric vehicle production line, with a project investment of 2 billion yuan.