Chinese fast food does not need to be nervous and angry at all. It can be seen that McCann is helping us cultivate talents. This paper takes Hua Kai Chinese fast food as an example (because it involves trade secrets, the real name of the enterprise is replaced by a virtual name). Hua Kai fast food, formerly a bakery, began to make Chinese fast food in the early 1990s, imitating McDonald's in decoration and store design, imitating McDonald's in service and being friendly to employees, so it began to develop rapidly and gradually introduced McDonald's personnel management, which greatly improved the overall management level. By 200 1, it has grown to 24 branches, all located in Guangzhou. At the beginning of 2002, six branches were opened, and 1 (non-business reasons) was closed. In the next year, 10 developed 29 stores, which basically made money. Another company, Gorgeous Fast Food, which was separated from Hua Kai, has developed 22 restaurants in two years, one of which is a relatively profitable seafood restaurant, all of which are directly operated, and each family has a profit and the distribution is very thoughtful. The development of Hua Kai is obvious to all, and it has indeed won favorable comments among certain customer groups. However, some people in Hua Kai have begun to pretend to be "big companies". They like to put on airs and have a rough tone, which really makes people laugh. The foundation of Hua Kai's development in Guangzhou is still not solid, let alone competing in the whole country or the world. The appropriate mentality and image are modesty and prudence, hard work and recruiting talents. Needless to say, McDonald's and KFC, which are familiar at home, are all Chinese fast food. Compared with Happy Bee of Panda Express and the Philippines of the United States, the management, development and scale of Hua Kai are primitive and rough. Is money safe? Are you not enterprising? Don't you have a broad vision? Hua Kai's management is chaotic. It has been circling in Guangzhou for more than ten years, and its development speed is obviously slower than that of Shenzhen Pastry King, which started late. Pastry king started late and didn't deliberately learn from McDonald's. However, this enterprise thought of many ways, including services, products, operations and financing, and invited foreign brains to participate in business transformation, which greatly accelerated the development speed and had a very strong overall competitiveness. Now it has become a well-known fast food brand in Shenzhen and the south extension of Ahuakai. We can make a rough comparison between Hua Kai and McCann, so as to understand the gap between them, learn from foreign skills, learn modern fast food management technology, and practice the essence of Chinese fast food hard to win without fighting. Employment system The employment management at the grassroots level in McCann will go through several stages: ① Resume screening. 2 interview. ③ Arrange OJE internship. (4) Interview with the operation manager. ⑤ Matters needing attention at work. The first step to the second step is a week, resume screening-interview. The second step to the third step is a week, interview-arrange OJE internship. It will take another week from the third step to the fourth step to arrange OJE internship-operation manager interview. The fourth step to the fifth step will take another week, and the operation manager will be interviewed-inform him to go to work. It will take a month or two to finally go to work in McCann. McCann's main purpose is to test whether candidates have endurance and really want to join the company, so as to reduce the employee turnover rate. In fact, they must be thinking about whether this method of testing candidates is suitable for the e era, because it is not so long now and a more flexible method has been adopted. However, the recruitment process in Hua Kai still stands still, for a month and a half or even more than two months, without any connection. Can such a recruitment process recruit truly talented people? Is this method the best practice in developing small and medium-sized enterprises? The reality is that Hua Kai is not strong enough to attract enough talents and the training system is not strong enough to train a novice into an expert quickly. For a developing small enterprise, once a good talent appears, he must not be allowed to slip away. Therefore, it is necessary to establish a fast track for talents and formulate his own recruitment strategy according to different positions and different stages of enterprise development. Be quick, be slow, and be eclectic. People-oriented employment and training are buzzwords in business circles now, but some of them are used as methods and some are used as decoration. At McDonald's, you can have a rest after working for a few hours. The relationship between restaurant managers and employees is also very harmonious, encouraging more. Everyone is doing odd jobs and managing time. Employees average 3.5 yuan per hour, and everyone is very happy. The hourly wage of fast food in Hua Kai is four yuan, but many people still think it's not good enough and think they are four yuan. McCann is a world-famous fast food enterprise. It's easy to go to work, feel American culture, and learn advanced fast food management knowledge, and then come out as the sought-after talents in the service industry. Going to Chinese fast food, even if it is an influential Chinese fast food like Hua Kai, is like helping the puppet troops fight. If you pay more, get less, work hard and have an uncertain future, and make employees think of money, then the employee turnover rate will definitely rise. If an employee can not only earn money in Hua Kai, but also learn the most advanced management experience of Chinese fast food, which is helping Hua Kai to become the largest and strongest Chinese fast food enterprise in China and even the world, and Hua Kai is very caring, which can make young people more diligent and excellent, and make their families feel at ease and support, then of course everyone will enjoy it. According to the mentality of employees, adjust their own management methods and truly regard employees as the foundation of enterprise's life and death. Let every employee feel the value of his labor and be willing to do more and do better. It is hard for such enterprises not to prosper. Training is always the cheapest and most valuable investment. Hua Kai also has a training department. A person in charge of the training department went to a new store to guide the training, point fingers and criticize, instead of giving a demonstration in person. The viewpoint of McCann training is to learn by doing, that is, to teach by doing. In Hua Kai, a trainee manager who worked for one year only received a simple training of BOC and took a word class. The training is too insufficient. One of the reasons is that employees are worried that they will jump ship to competitors or start their own businesses if they learn well. I think that in those days, Kōnosuke Matsushita could tell ordinary employees the formula of industrial plastics that belonged to the life of the enterprise at that time, and they would have what kind of career if they had what kind of spirit. If they were worried about other people learning, McDonald's and KFC might not be as prosperous as they are today. Good employees can't stay, enterprises are unattractive, employees' fun and hope lie elsewhere, and first-class services can't be provided without complete training. Why can they compete with McDonald's and KFC? Creative Executive Hua Kai's "Operation Manual" has a big book, one of which stipulates that each trainee manager should communicate with more than three customers every day, but a restaurant manager in Hua Kai said that most people don't do this. Has a good management system been implemented? What's the difference between not executing and not executing? System can not replace management, nor can it be called management all the time. Only after reflection and improvement can it be called management. On the other hand, some leaders in Hua Kai also put too much emphasis on implementation, and failed to formulate an effective incentive mechanism to encourage employees to work for some valuable creations. A successful management system can help enterprises to achieve success, but sometimes it will hinder enterprises from achieving greater success, and even decline due to poor response in the ever-changing market environment. For example, McDonald's has been implementing the company menu in India and has not eaten beef for more than ten years. In the Philippines, it was beaten everywhere by happy bees, and it began to introduce China flavor. At the beginning of McCann's development, many branches were doing research and developing many new products, especially McDonald's in Japan. During their study, they developed a new cashier system and returned to McDonald's headquarters. Fujita, the father of McDonald's in Japan, has also developed a very popular rice burger, which is not fried, but steamed in a steamer like steamed bread in China. Can you say that he didn't carry out the company's policy? The image promotion of McDonald's and KFC is mainly carried out through TV, newspapers and DM. At present, Chinese fast food can't be learned in China, and it consumes a lot of resources, and it will be a loss if it can't achieve the effect in a short time. Hua Kai suffered in this respect and wasted some profits. Gorgeous fast food separated from Hua Kai fast food is more economical in this respect, and the funds are mainly used to open branches. The store pays attention to cleanliness and sanitation, and the decoration is general. The cost of opening a branch is at least 1/3 to 1/2 higher than that of Hua Kai's fast food province, which means that Gorgeous can open more stores than Huakai for the same money. Is it better to publicize like this? See, buy, and be willing to buy-the three principles of Coca-Cola gorgeous fast food are to use. At present, gorgeous fast food is developing much faster in Guangzhou than its owner, Hua Kai Fast Food. In a certain district of Guangzhou, there are several shops around Gorgeous Fast Food, which is the only one around Hua Kai Fast Food. The business in the surrounding business districts and office buildings is basically taken over by Gorgeous Fast Food. Not only Hua Kai fast food, but also a McDonald's restaurant was trapped by gorgeous. For the sake of corporate image, Hua Kai has opened several branches in a core city in other places. Because it is far from the headquarters, the terrain is unfamiliar and the supervision is weak, several stores are struggling to maintain. It is extremely difficult to maintain. It takes out a large sum of money from the headquarters to fill the hole every year. For the sake of image, I dare not accept money. Face is important, strength is more important. In fact, fast food can also be operated like fast-moving consumer goods. Interestingly, Su, who led KFC to surpass McDonald's in China, came from Procter & Gamble. Shopping malls and supermarkets: open windows in shopping centers or food cities. Hua Kai opened a shop in the food street opposite a clothing wholesale market, and the business was very good. The sales revenue in peak hours is nearly100000. In addition, some supermarket chains have also started Chinese fast food business, making casual snacks first, and then simply selling dinner. For example, a supermarket chain in Guangzhou opened a fast food business in the cooked food department of the store. A box lunch with two meats and one dish cost only four yuan, and a bowl of soup was also given, which was very popular. In another small city in Guangdong, the lunch box business of a supermarket chain is booming, which is in sharp contrast with the light business of a semicolon next to it, which is known as the world's largest Chinese fast food. Second-tier cities: McDonald's and KFC are still dominated by big cities, but Chinese fast food can gain a good market share in second-tier cities. The author once found a "JJ fast food" not far from Weifang Railway Station in Shandong Province, and the business was extremely hot. Its branch in another town is also crowded, and its management and operation are average. In Qingyuan, Guangdong, a fast food called BBG is also well done. Second-tier cities, because the operation of modern fast food has not yet started, or just started, are easy to succeed. Once they occupy the market in these places, let alone McDonald's and KFC, it is difficult to find a good place to open a shop. Service export: export brands and services, contract canteens of enterprises and institutions, and cook meals for employees. At least for now, McCann can't compete with Chinese fast food in this respect. Some Chinese fast food in China has made good progress in this respect, and Hua Kai has also made some attempts in this respect, but it failed because of business failure, but Hua Kai has not made any new attempts. The author thinks that Hua Kai should not give up because of this, but should make a good summary and try to make a difference in this market. Takeaway business: home delivery, which is also a sharp weapon for Chinese fast food against McCann. Lihua fast food in Beijing has done a lot of work in this regard, occupying most of the market for take-away food delivery in Beijing. Hua Kai also has business in this respect, but it only delivers food passively, without further exploration, and the gorgeous fast food separated from it has also begun to be valued. While delivering food, we also actively distribute small advertising menus. In addition to the product itself, the delivery speed is the magic weapon for the takeaway business. Group buying (group meal package) business: Hong Kong Chinese fast food, such as Cafe de coral, Happy Paradise and Maxim's, has made some gains in the student meal market, but unfortunately, Hua Kai fast food has always performed poorly. The famous Japanese restaurant Chuanzhiping even suggested that restaurants should follow the crowd. They go to the mountain, we go to the mountain, they go to the seaside, and we go to the seaside. When Shenzhen opened the high-tech fair, Chinese fast food such as pastry king made a fortune. Chinese fast food kitchen is simple and easy to move. How can McCann compete with us? Internet: At present, McDonald's and KFC have not started online sales. But they may start selling online in a day. Hua Kai didn't do this job either. After repeated appeals from the public, he began to build an inaccessible website. Only used for simple enterprise introduction. The gorgeous fast food and other fast food restaurants mentioned above have been sold on some food websites, and the response is good. Some fast food in Beijing also do well in this respect. Hua Kai should reflect. Management mode should be learned through innovation. Compared with Chinese fast food, western fast food has at least four major differences: the products are different. Western fast food mainly includes hamburgers, French fries, fried chicken, beef and so on. They are quite different from China people in taste and nutrition. The audience is different, so the business ideas will be different. Different clients. Eating western-style fast food in poor countries means eating taste and culture, while eating western-style fast food in rich countries is cheap, while eating Chinese fast food is the opposite. People who eat Chinese fast food pay attention to eating well, being nutritious and delicious. Different customers have different marketing psychology, so we should adopt different marketing strategies. Different management. Western-style fast food is mainly fried, and the work is relatively easy. It's not as hot, tired, dirty and noisy as our kitchen. Because Chinese food is juicy and rich in content, it is easy to make mistakes when the delivery post is busy, and there is also a lot of garbage after eating. Therefore, our employees in all positions have to make greater efforts and the workload is heavier, and our existing salary level is not high, so the psychological and physical pressure of employees is great. If McCann is used to manage employees, the marketing method will be different. McCann's profit is bigger than ours. We can use great advertising power to attract customers to our home. If we do it, we'll be dragged over. They are used to waiting for him, so we can't learn. Have you ever heard of McCann's active door-to-door sales promotion, contacting the working meals and overtime meals of various units, or contracting the canteens of other units? We can do many things with Chinese fast food. Small improvements in learning organizations can bring great success. Hua Kai has been recruiting trainee managers all the year round and asked to fill in suggestions for improvement. By constantly doing this kind of work, fast food restaurants in Hua Kai are becoming more and more standardized and perfect, but I think what Hua Kai has done is not thorough enough. The effect of inviting people to make suggestions for improvement is not the best. Good advice always comes from inside the enterprise, not from outside, so this leads to a problem, that is, the establishment of a learning organization of Chinese fast food. Learning organization is by no means the learning of all employees, but it encourages all employees to learn. As a detail-oriented industry, the accumulation of piecemeal experience is very important: the management must have a research heart, have a strong ability to accept new knowledge and new things, be diligent in reading, observing, comparing and thinking, constantly learn and accumulate more knowledge and experience, operate Chinese fast food with this attitude, and strive to turn their store into a learning organization. If everyone has a research heart, then: the cashier can see who the customer is at a glance. People in the hall will know how much time it takes men, women and children to eat different foods and how much garbage they produce, so that he can allocate time in his mind without walking frequently, which will affect the guests' eating and make him very tired. He will also ask the guests if they have any unsatisfied needs, which will not only make the guests happy, but also help us develop best-selling varieties, improve the service level and attract more tourists. He will also turn on the light and turn up the room temperature when the room is full. The delivery post will know when and what to sell, and then we will be prepared, and we will not worry, make mistakes, be out of stock or let guests wait during the peak period; When preparing materials (side dishes), we will cut ribs of the same size, and there will be no trouble in handling customers' complaints that ribs are too small. Customers will be surprised to hear that "every rib has been weighed on the balance, and the error is less than 0.5g". He will tell 250 people with relish and bring us more customers. Don't think it's impossible. Wang Dadong, the father of western-style fast food in China, also said exactly the same thing. His Le Jieshi restaurant was realized when it was also called Rogers. During this period, the kitchen grocer will find that the cabbage is not delicious and return it to the factory for fresh lettuce instead of passively washing the vegetables. He will also cook rice with the same hardness and water content of n% according to different rice. If we can accurately tell these data, which fast food can ignore us; The wok will completely change hundreds of thousands of delicious frying methods in China, and develop hundreds of dishes that can be fried in three minutes. Then the food provided by our fast food not only tastes fresh, but also avoids the trouble of "selling out". The noodle stand will study instant soup, and make all kinds of noodles and noodles in three minutes, so that others can unify them and make it convenient for fans to use boiled water. It will be delicious in three minutes. We have so many ingredients and such a high-temperature gas stove, which should be enough to cope. Why keep the guests waiting for more than ten minutes? There is no end to improvement. Here are just a few examples. Improvement is not the job of the top management, but the top management should also encourage everyone to improve with actions, and don't always overemphasize implementation. If everyone has a research heart, the heavy and trivial work will become lively and interesting, the physical and mental pressure of employees will be reduced, our service will be better, our restaurants will train more and more post experts, and several core stores and model stores can be easily copied, so that we have a solid foundation for expanding to the whole country and even the whole world. Everything is fine, it will be much better; If everything is done worse, it will be even worse. Industrialization is by no means the bottleneck of Chinese fast food. Don't be fooled by foreign fast food. The essence of industrialization is to require fast supply and constant quality of fast food, rather than industrialization for the sake of industrialization. So far, no Chinese fast food has been industrialized in the world, and neither has panda express, the largest Chinese fast food company in the United States. The so-called industrialized Philippine Happy Bee is only partially industrialized. Industrialization is like "maginot line". It may be better to bypass it for a while. Don't forget that the restaurant is not a food factory, it belongs to the service industry, and its main product is service. Hua Kai is also constantly trying to industrialize. For example, Hua Kai combined McDonald's frying post and frying post into one, set up a frying post, and provided spicy chicken wings, crispy rolls, hamburgers and other things that can be cooked in three minutes. At that time, the author also suggested to Hua Kai that what can be made in the factory should not be taken to the kitchen to save space and time for the kitchen. Now, Hua Kai's Gillette pork chops don't need time-consuming beating, they are directly fried in the pan, and the black pepper beef tenderloin doesn't need to be reprocessed, so they are directly fried on the frying table, and the production speed is several times faster. You know, in fast food industry, every minute is precious. Many fast food restaurants, the staple food of Chinese fast food, have been industrialized. The main thing to be industrialized is dishes, which can be done step by step. Unfortunately, Hua Kai has not paid enough attention to this aspect. In fact, many dishes can be industrialized, such as Happy Bee in the Philippines. It is really a good idea to cook large portions in the factory and then freeze them quickly, just heating them in small portions. No wonder they can beat McDonald's.