12 At the beginning of February, People's Daily Online reporter found this online shop, and its customer service indicated that there were e-cigarettes. JD.COM and Pinduoduo also have online shop customers who claim to have electronic cigarettes. Another herbal aerosol stick that claims to be nicotine-free is sold on all three e-commerce platforms.
Some parents pointed out that the ubiquitous e-cigarette marketing environment has stimulated the curiosity of minors to adopt early adopters. According to a survey conducted by the Tobacco Control Research Center of the Institute of Health Communication of Fudan University in June,13 teenagers have seen e-cigarette advertisements in the past month.
The reporter found that official website of five e-cigarette companies, York, Xue Jia, Grapefruit, Xiaoye and Magic Flute, set some reminders that minors are forbidden to visit, and they can browse without identity verification; Except for York, who didn't see the official Weibo, other companies' official Weibo and WeChat official accounts have published product introductions and other contents. The four brand stores visited by the reporter posted product introduction posters.
There are online stores in JD.COM, Pinduoduo and Taobao that claim to have electronic cigarettes.
16-year-old high school students buy e-cigarettes in Taobao shop.
In August 20 18 and June 20 19, the State Tobacco Monopoly Bureau and the State Administration of Market Supervision issued two documents urging e-cigarette enterprises and e-commerce platforms to close online sales channels.
20 19, 1 1, the people directly tested the six major e-commerce platforms of JD.COM, Pinduoduo, Taobao, Koala Haigou, Mushroom Street and Vipshop twice. Some platforms still sell e-cigarettes. Although some platforms block the keyword "e-cigarette", you can still search through "electronic atomizer".
In the first half of February of 65438 this year, the reporter entered "e-cigarettes" on the above six platforms, and no e-cigarettes were found. After replacing it with an "electronic atomizer", there are still no electronic cigarettes on display in Koala Haibu, Mushroom Street, Vipshop and Pinduoduo, electronic smoking cessation sticks and other products have appeared in JD.COM, and electronic cigarette charging boxes have appeared in Taobao.
However, after the reporter consulted the customer service of related online stores in JD.COM, Pinduoduo and Taobao, the other party indicated that they had electronic cigarettes. Then the reporter directly placed an order in an online shop in JD.COM to buy e-cigarettes; Prompted by the customer service of Pinduoduo and Taobao related online stores, I bought e-cigarettes through their WeChat.
E-cigarettes purchased by reporters. People's Daily reporter Jin She
An online shop named "Yaxunfang Flagship Store" in JD.COM displays pictures of electronic cigarette charging boxes, hanging chains and other products, but the introduction contains the words "contact customer service for all kinds of eggs (please leave a message about the taste)". The online store customer service said that you can place an order online or buy an e-cigarette through WeChat.
In the two searches, although Pinduoduo showed "no results for the time being", he was prompted to search for "fifth generation electronics" and "second generation electronics". Click on one of the keywords, and products such as electronic cigarette charging boxes will appear on the page. The reporter asked if there were any cigarettes in an online shop named "Xizi Lakeside Select Shop". The customer service said that some products could not be displayed, and they would be introduced after placing an order. After placing the order, the reporter received a customer service call, saying that the platform was not allowed to sell e-cigarettes, and he could not contact the customer before the customer placed an order to buy a charging box. He reminded reporters to cancel the order for charging boxes and buy e-cigarettes through WeChat.
This Taobao shop named "Please contact customer service before placing an order" has only one product on sale-an electronic cigarette charging box with a price of 0.0 1 yuan. The reporter clicked on the customer service dialog box of the online store, and "Protecting minors for relevant policy reasons, you have everything you want, please consult+official customer service V salary" popped up. After adding WeChat, the customer service said that Taobao prohibited electronic cigarette trading and could buy it through WeChat or Alipay.
When the reporter expressed concern about the transaction risk, the above-mentioned Pinduoduo and Taobao store customer service sent screenshots of other customers' WeChat purchase records, saying that these customers were all found through online stores.
Liu Shuaijie said that in August this year, he spent more than 400 yuan on an electronic cigarette rod and two boxes of cigarettes in Taobao shop. 12 At the beginning of February, the reporter found an online shop with the same name on Taobao according to the online shop name "Inspector Zuo" provided by him. There was only one product in the shop, and the price was 58 yuan. The reporter inquired about the smoke bomb, and the customer service of the online store replied, "According to the policy requirements, protect minors. If you need to consult related products, please+store V "customer service provides the same micro signal as that provided by Liu Shuaijie. After the reporter added WeChat, the customer service indicated that both Taobao and WeChat could place orders. Because the price of cigarettes is inconsistent with the price listed in the online store, the customer service revised the price after the reporter submitted the order.
Liu Shuaijie bought an electronic cigarette. Photo courtesy of respondents
The aforementioned customer service in JD.COM, Pinduoduo and Taobao Store did not verify whether the reporter was an adult. Liu Shuaijie said that when he bought e-cigarettes, the customer service did not ask him to identify himself.
Many physical stores also sell e-cigarettes through WeChat. The reporter visited a number of e-cigarette stores in Tianjin Binhai New Area, and all the clerks said that they could buy them through WeChat. The Tobacco Control Research Center of Health Communication Research Institute of Fudan University observed 20 1 e-cigarette shops in Shanghai, Guangzhou and Chengdu, and found that one third of them provided flash delivery service.
In June, the State Tobacco Monopoly Bureau and the State Administration of Markets jointly issued a notice, demanding a comprehensive clean-up of the Internet, disguised sales of e-cigarettes and false and illegal advertisements.
Some online shops in JD.COM, Pinduoduo and Taobao also sell herbal aerosol sticks, claiming that they do not contain nicotine and have the effects of helping to quit smoking, promoting fluid production and relieving cough, and refreshing the mind. When the reporter browsed this kind of products in Pinduoduo, keywords such as "primary and middle school students" and "junior and senior high school students" appeared on the page. After clicking on the keyword, a picture of herbal aerosol stick products appeared on the page, with the words "primary and secondary school students" written at the bottom. The reporter asked if the product was suitable for students, but the customer service didn't give a positive answer, just introduced the product.
The product introduction contains the words "primary and secondary school students". Pinduoduo screenshot
"Flavoring agents of some products may cause damage after entering the respiratory tract. They are substances with uncertain risks and should be very cautious. " Zheng Frequent, director of the Tobacco Control Research Center of the Institute of Health Communication of Fudan University, believes that tobacco addiction includes not only nicotine addiction, but also behavioral addiction. "Smoking will become a habit."
Nearly half of the students who smoke e-cigarettes have adverse reactions.
The most used flavor is fruit.
In May, the National Health and Family Planning Commission released "Report on the Health Hazards of Smoking in China 2020", pointing out that there is sufficient evidence that e-cigarettes are unsafe and will cause health hazards. For teenagers, e-cigarettes will have adverse consequences on their physical and mental health and growth, and at the same time induce them to use cigarettes.
In June, the Tobacco Control Research Center of the Institute of Health Communication of Fudan University conducted a questionnaire survey among junior and senior high school students in Shanghai, Guangzhou and Chengdu. 46.3% of the students who used electronic cigarettes reported adverse reactions.
More than one minor told reporters that smoking e-cigarettes will make you dizzy. Zhang Haotian, born in 1990s, has a smoking history 12, and started smoking e-cigarettes four years ago. Last year, his heart occasionally hurt, and he didn't find out the reason, so he gritted his teeth and quit e-cigarettes.
"I'm not sure if it's related to e-cigarettes, but my heart won't hurt after I quit." He said that if he was not addicted to cigarettes, he wouldn't smoke e-cigarettes. "Maybe children will try it early, play cool and smoke electronic cigarettes."
A pupil told his mother that he was curious to see other children smoking e-cigarettes. They looked beautiful and smoked. He wants to have a try. Liu Shuaijie listened to his classmates and said that e-cigarettes were easy to use. He tried them out of curiosity.
The tobacco survey of middle school students in China released by China Center for Disease Control and Prevention in 20 19 showed that the proportion of middle school students who had heard of e-cigarettes at the beginning of 20 19 was 69.9%, and now the utilization rate of e-cigarettes is 2.7%. Compared with 20 14, it increased by 24.9 and 1.5 percentage points respectively.
In June this year, a survey conducted by the Tobacco Control Research Center of the Institute of Health Communication of Fudan University found that the proportion of junior high school students who had heard of e-cigarettes was 92.3%, and the proportion who used e-cigarettes was 1.8%. Students who have used e-cigarettes in the past 30 days have used fruit flavor the most.
During the visit, a number of e-cigarette store clerks told reporters that fruit-flavored e-cigarettes sold the best.
Smoke bombs of different flavors displayed in the magic flute showcase. People's Daily reporter Jin She
The State Tobacco Monopoly Bureau and the State Administration of Market Supervision have pointed out that some e-cigarette enterprises add various additives at will to improve the attractiveness of their products and change the taste of e-cigarettes and the color of cigarette oil, which has caused serious harm to the physical and mental health of consumers, especially minors.
The Measures for the Administration of Electronic Cigarettes (Draft for Comment) issued on February 2, 65438+proposed that it is forbidden to sell flavored electronic cigarettes such as marijuana, which are easy to induce minors to smoke. The national standard for electronic cigarettes (draft for comment) released two days ago lists 122 substances that are temporarily allowed to use aerosol additives.
"I think there are too many flavoring agents allowed at present. E-cigarettes are mainly used by those who can't give up smoking. What they need is the taste of tobacco itself. Who can add so many flavors unrelated to tobacco, such as fruit and coffee? " Zheng Qin said.
Wu Yiqun, a tobacco control expert and former vice president of the Chinese Academy of Preventive Medicine, believes that all flavors except tobacco flavors should be banned from production. "The purpose of adding so many flavors is to attract people. The biggest temptation for minors is all kinds of flavors."
Posters were posted in York, Xue Jia, grapefruit, lobular and magic flute shops.
There is no small certification in official website.
"Shopping malls and convenience stores sell them everywhere." After discovering that his son in elementary school was stealing e-cigarettes, the parent worried that the ubiquitous e-cigarette marketing environment stimulated the child's curiosity to some extent.
The Tobacco Control Research Center of the Institute of Health Communication of Fudan University found that in the past month, one-third of teenagers have seen e-cigarette advertisements. The reporter noticed that some e-cigarettes in official website, Weibo, WeChat official accounts and physical stores have product promotion contents.
The reporter saw four stores in wanda plaza, Dongting Road, Binhai New Area, Tianjin: York, Xue Jia, Grapefruit, Xiaoye and Magic Flute. The latter two brands are the same store. There are many posters in these shops containing brand names, brand spokespersons, fruit flavors and new product introductions. Posters are printed with slogans such as "real change should be like this", "super cup, super satisfaction", "small grandfather is good" and "softness comes from sweetness". E-cigarette packaging boxes are placed on the shelves. Among them, three e-cigarette shops are located on the second floor of the mall, and the third floor of the mall is a children's play area.
Grapefruit shop poster. People's Daily reporter Jin She
Liu Jiayin, a lawyer of Beijing Yuecheng Law Firm, believes that the contents of the above poster and the packaging box of electronic cigarette products are suspected of advertising. There are many minors in shopping malls, and the poster content may induce minors to smoke e-cigarettes.
York, Xue Jia, Pomelo and Magic Flute official website have all set reminders that minors are forbidden to visit. 18 years old or older can enter without identity verification. Official website, grandpa, no minors are forbidden to visit. Some websites broadcast brand propaganda films, some websites introduce products and research and development technologies, and some websites show users' word-of-mouth recommendations.
Official website, an electronic cigarette of Xiaoye, shows the brand propaganda film and the word-of-mouth recommendation of users. Official website screenshot
In April, official website, the tobacco control research center of the Institute of Health Communication of Fudan University, monitored 104 e-cigarette enterprises, and found that only 43% of the websites had age restrictions. Websites that set age tips do not use specific verification requirements such as date of birth or ID card, so it is impossible to achieve real restrictions.
The center also found that official website, an e-cigarette company, is linked to corporate social media accounts, providing information on investment promotion and offline stores, taking into account offline sales and online promotion channels.
In addition to the official Weibo, which can't be seen in York, the main contents of Xue Jia, Grapefruit, Xiaoye and Magic Flute official Weibo are product introductions and holiday posters, and some also include promotional sweepstakes and pictures of users wearing electronic cigarettes. Xue Jia and Weibo, the official of Magic Flute, participated in the super talk show "SNOWPLUS One Bite" and "Take MOTI to Travel".
The official WeChat official accounts of the above five brands include product introduction and promotion activities. The main content of brand store WeChat released by the reporter is also product introduction and promotion activities.
Zheng Pin believes that official website, an e-cigarette enterprise, should set effective age access restrictions, prohibit minors from browsing, and supervise the online and offline joint marketing of e-cigarettes by the media.
The advertising law stipulates that it is forbidden to publish tobacco advertisements in mass media or public places, public transport and outdoors. It is forbidden to send any form of tobacco advertisements to minors.
China is a signatory to the WHO Framework Convention on Tobacco Control. The Framework Convention on Tobacco Control stipulates that all tobacco advertisements, promotions and sponsorships should be widely banned by all parties according to their constitutions or constitutional principles. The implementation guide of this article points out that the display and display of tobacco products at the point of sale itself constitutes advertising and promotion, and teenagers are particularly vulnerable to the effects of product display and promotion, which should be banned.
165438+1October 26th, "the State Council's Decision on Amending the Regulations for the Implementation of People's Republic of China (PRC) Tobacco Monopoly Law" was published, adding the content that "new tobacco products such as electronic cigarettes shall be implemented with reference to the relevant provisions of these Regulations".
The Measures for the Administration of Electronic Cigarettes (Draft for Comment) issued on February 2, 65438 intends to stipulate that the supervision and administration of electronic cigarette advertisements shall be governed by the provisions of relevant laws, regulations and rules on tobacco advertisements.
Liu Jiayin said that e-cigarettes refer to cigarette management, which solves the problem that e-cigarettes are prohibited from advertising without legal basis. The Administrative Measures for Electronic Cigarettes (Draft for Comment) basically clarifies that electronic cigarette advertisements will strictly follow the general direction of tobacco advertising supervision. (Liu Shuaijie and Zhang Haotian are both pseudonyms)