In the operation of APP, the user growth of products is very important, but the user's stickiness and retention rate are equally important. The retention rate determines the number of our overall users. If the retention rate is low, even if it grows rapidly, it will lose a lot. Finally, you will find that the overall number of users has not changed significantly. So, how can we improve the user stickiness and retention rate of app? 1, multi-channel user recruitment, increase the number of APP users, analyze the portraits of APP target user groups, and then gain users by putting in soft text or hard wide exposure; Use existing users to share activities into social relationships within the application. When other users click on the link, they will prompt "You must download this app to participate in the activity" to increase the download volume of this app. 2. Ensure the smooth operation of business processes, such as online activity prizes. The prizes won by users can be used directly in the app. When the user completes the specified behavior, he can participate in activities and get more prizes, which can improve the user's activity in the app. 3. Optimize the content and add some game things appropriately. Most apps on the market will have similar content implants, such as logging in to get cash rewards, doing some small tasks to get corresponding bonuses, or embedding some small games in the app. As we all know, socializing and games are called eternal needs. Compared with games, social apps are more difficult to pull new ones, but they are still high, while games are just the opposite. Social and game forms can just pull each other. To optimize the content, you can choose to access the interactive services of third-party users. Group play SDK is a professional interactive content service for users. It has tofu kingdom, who is undercover, you draw and guess, crazy song guessing, fun quiz and other games. And it can easily promote activities, improve the retention rate, and enhance the ability to realize and pull out new products with one click. Group play is currently on the line of Tofu Kingdom game. Tofu kingdom is a logical reasoning board game comparable to werewolf killing. It is an interesting reasoning game, in which many people participate and describe the process in language. Prince Ma wants to get clues and solve puzzles under the obstruction of some characters, and find his beloved tofu princess with subtle clues. There are eight identities in the game, namely prince, princess, cook, queen, minister, bodyguard, spy and maid. Everyone knows each other except the prince. 1 The princess and the chef tell the truth, and the goal is to let the prince find the princess smoothly; The queen, ministers and guards are all liars, and the goal is to make the prince mistakenly elected as the queen; Spies and maids are random, and the goal is not to let the prince find the princess. In the next game, the next player becomes a prince, others deal cards again, and so on, until a player gets 7 points first, that is, wins the game. In the game, the characters have their own camps, and everyone will fight for themselves. Given a true and false clue, how to infer who the princess is from this unique clue requires strong logical analysis ability. The seemingly simple game is actually full of logical reasoning. Inconsistent answers can instantly break someone's mask. How to reasonably use lies to cover up the truth perfectly is the charm of this game. I believe that as long as you try it yourself, you can experience the brainstorming brought by this game! About us: group play SDK service-professional user interactive content service, supporting personal customization, free trial! Have you draw a guess, who is undercover, Tofu Kingdom, crazy song guessing, fun quiz and other games, one-click access to products, easily enhance activity, improve retention rate, enhance liquidity and pull new capabilities! At present, it is providing user portraits and small game services for the live broadcast/community/social/e-commerce industry. Customers include: Huawei, Netease, Taqu, Mini Party, etc.