Current location - Education and Training Encyclopedia - Resume - The Development Course of China Sports Marketing Forum
The Development Course of China Sports Marketing Forum
Since its establishment in 2005, the forum has attracted wide attention from both inside and outside the industry, and received strong support from the State Sports General Administration, CCTV, international competition organizations, large sponsors and other institutions. It has become the largest and most authoritative platform for dialogue, communication and business for government, media, events, sponsors, academics and other sports marketing industry units.

Over the past eight years, China Sports Marketing Forum has established extensive interactive relations with governments and customers at all levels, including Lenovo, China Unicom, China Mobile, China Telecom, China CITIC Bank, China Merchants Bank, Guangzhou, Wuhan and Taiyuan, by holding the "Top Ten Classic Sports Marketing Case Awards Ceremony" and awarding the "Top Ten Sports Marketing Sponsors Case Awards" and "Top Ten Sports Marketing Provinces and Cities Case Awards" every year. Yu Zaiqing, First Vice-President of the International Olympic Committee; Liu Fumin, Director of the Economic Department of the State Sports General Administration; Ma Jilong, Director of the Market Development Committee of the Chinese Olympic Committee; Jiang Heping, director of CCTV sports channel; Zhang Zheng, Vice Mayor of Taiyuan; Liu Guohui, Vice Mayor of Anyang; He Ying, Propaganda Minister of the Standing Committee of Lu 'an Municipal Committee; Wen is the deputy mayor of Liuzhou; Li Baiqing, Vice Mayor of Sanya; Feng Jianping, Director of Qinghai Provincial Sports Bureau; David Lu, Vice President of Coca-Cola; Zhang Jianqiu, president of Yili. China Unicom Vice President Zhao Jidong, CITIC Bank Vice President Cao Tong, Bank of Beijing Vice President Xu Ningyue, Peak Sports CEO Xu Zhihua and other hundreds of heavyweight guests attended the forum.

At present, China Sports Marketing Forum has successively established cooperation mechanisms with the State Sports General Administration, local sports authorities and large sponsors, and successively launched a series of theme activities such as China Sports Marketing Forum Bicycle Marketing Summit and China Sports Marketing Forum Marathon Sports Marketing Summit, and on this basis, customized the promotion activities under the independent brand of China Sports Marketing Forum for customers. China Sports Marketing Forum Kappa Sailing Experience Camp, China Sports Marketing Forum Panasonic China Athletes Refueling Promotion Plan, China Sports Marketing Forum Ninghai and Pole Peer National Promotion Conference, China Sports Marketing Forum Self-driving (Xinjiang) Seminar, China Sports Marketing Forum Liuzhou Water Entertainment Capital Marketing Summit and China Sports Marketing Forum China Life Youth Tennis Development Plan were held successively. This kind of project has become the core business operation mode of the forum, which has provided a strong impetus for its development.

Every year, China Sports Marketing Forum publishes the annual top ten, annual survey report and CSMF weekly. Up to now, the forum has completed the compilation, publication and distribution of nearly 40 sports marketing cases, and established pilot teaching of sports marketing cases with major marketing majors at home and abroad, thus realizing the value presentation of excellent cases to the greatest extent.