At the ongoing 2023 Shanghai International Auto Show, Dongfeng Honda also demonstrated its electrification products, including the new generation CR-Ve:PHEV, HondaHR-Ve:HEV and the eleventh generation Civic e:HEV. Dongfeng Hondae:NS brand second bomb product-E: NS2 Prototype was launched in the world, and Honda: N brand third bomb concept car "e:NSUV sequence" and fourth bomb model e:NGTConcept also made stunning appearances, expressing the firm determination of Dongfeng Honda's electrification transformation.
During the auto show, we also participated in an exclusive interview with Dongfeng Honda. From this dialogue, we also have a deeper understanding of Dongfeng Honda's electrification road.
"Two-line layout" strengthens transformation
In fact, there is a special phenomenon in the booth of Dongfeng Honda at Shanghai Auto Show, that is, there is no pure fuel vehicle. Zheng Chunkai, executive deputy general manager of Dongfeng Honda Automobile Co., Ltd. said that this expressed the firm determination of Dongfeng Honda's electrification transformation.
In the future, Dongfeng Honda will focus on the electrification brand "e:NS" and the "two-line layout" of high-voltage and intelligent hybrid technology, and gain more consumers' love in the process of promoting electrification transformation. At the same time, Dongfeng Honda's new energy smart factory will be put into production next year, and the first pure electric vehicle of Dongfeng Honda's brand-new independent brand is also in intensive research and development.
In March this year, Dongfeng Honda officially released the technology brands with strong electric intelligence, including e:HEV and e:PHEV, which have four advantages: more electric driving scenes, higher electric driving power, faster electric driving response and more reliable quality. Dongfeng Honda hopes that this latest hybrid technology will bring higher value and travel pleasure to consumers.
Dongfeng Honda's high-voltage intelligent hybrid technology is mainly driven by EV, which conforms to the trend of electrification market. At present, Dongfeng Honda has laid out its layout based on high-voltage intelligent hybrid technology, and has continuously introduced HEV/PHEV products, such as a new generation of CR-Ve:PHEV and the newly listed "Urban Parthenocissus" HondaHR-Ve:HEV, which brings consumers a new experience of technological travel. The eleventh generation Civic e:HEV and the eleventh generation Civic hatchback e:HEV show the passion of young consumers for "high energy and low consumption". These products cover multiple market segments and build a mixed product line.
It is worth mentioning that in the first half of this year, a new generation of CR-Ve:HEV will be launched soon, and Yingshipai will also be equipped with e:PHEV hybrid technology to usher in a new generation. In the second half of the year, brand-new independent brands will be officially released, helping electrification transformation and development to enter a new realm.
Previously, the first model e:NS1of Dongfeng Honda E: NS brand was launched at the end of April last year, and the second bomb model e:NS2 of this brand will be launched early next year. At the same time, the third bomb model "e:NSUV sequence" will also be launched next year, and the fourth bomb model e:NGTConcept will be launched after 2025.
Du Yang, general manager of Dongfeng Honda, also said that after 2027, Honda will not launch new pure fuel vehicles in China, and Dongfeng Honda will promote electrification transformation based on Honda's China strategy.
Intelligent technology high-energy exhibition
In fact, in addition to the layout of electrified products, the new generation of "Intelligent HondaCONNECT4.0" and "Safe Super HondaSENSING360" experience areas are equally eye-catching at this auto show.
The new generation of "Intelligent Guidance Interconnect HondaCONNECT4.0" realizes the safe and secure driving experience of "sensing in advance, guarding in advance and keeping driving away from danger" from three dimensions: monitoring the surrounding environment, guarding the occupants in the car and diagnosing the vehicle state. The system can also automatically match the personal cockpit settings through face recognition; Support more dimensions of interconnection, provide a richer entertainment content ecology, and continue to learn and evolve through continuous accumulation of data and optimization of algorithms.
"Safety extrasensory HondaSENSING360" realizes 360-degree perception around the vehicle through a forward-looking sensing camera and five millimeter-wave radars, which greatly improves the monitoring range and recognition accuracy. On this basis, various upgraded safe driving assistance functions are provided to bring a more comfortable and safe driving experience.
In fact, in an exclusive interview, Du Yong Zhang Yang also explained that HondaCONNECT4.0 is an evolutionary version of 3.0, which can provide richer functions and will be carried on the British-style models listed this summer. It will be gradually installed on more models of Dongfeng Honda in the future. HondaSENSING360 has been the first in the world to carry a new generation of CR-V, and will be carried on more models in the future.
When asked by the media whether it is possible for these two intelligent technologies to become standards, Zheng Chunjie explained: "The standards of these two intelligent technologies will be realized one day. We hope to provide a safer travel environment for all transportation stakeholders through a higher level of intelligent technology, and strive to achieve the goal of zero accidents. "
Enter the "new joint venture era"
In fact, from the general trend of this year's Shanghai Auto Show, it can be seen that joint venture brands are obviously weaker than independent brands in eye-catching. This also represents that in the new era of change and progress, the joint venture brand has indeed reached an important point of transformation. Such a great transformation of the times is a great test for the systematic strength of the brand.
At this point, Dongfeng Honda has its own rhythm. Zheng Chunkai said that the transformation of electrification is the general trend, and the demand of consumers for automobile products in the electric age has also changed significantly. Dongfeng Honda will continue to learn, keep up with the trend of the times and meet consumers' more expectations and new demands for electric products. In terms of management, Dongfeng Honda is promoting digital management, hoping to meet the needs of consumers in the whole life cycle through new ways and means, and constantly establish links with users to provide more thoughtful services.
As we all know, this year marks the 20th anniversary of the establishment of Dongfeng Honda, and it will also enter a new era for Dongfeng Honda. Pan Jianxin, deputy general manager of Dongfeng Honda, said that the 20th anniversary of Dongfeng Honda has always put brand building in the first place. Dongfeng Honda hopes to bring higher product value and excellent experience to consumers through brand building.
At present, Dongfeng Honda has built product brands of Civic family and R-V family, hoping to build a product brand with more sense of belonging and bring consumers a better car experience. In the mode of communication, Dongfeng Honda has opened up more channels and contacts between users and brands, and has continuously narrowed the distance between brands and users.
Just in April this year, Dongfeng Honda's R-V family was formally assembled. Whether CR-V, the pioneer of urban SUV, XR-V with dynamic trend, UR-V of flagship SUV, or HR-V with combination of fashion and quality, it can bring more excellent travel experience to customers in their respective market segments. Dongfeng Honda hopes to bring a stronger sense of belonging and experience to users of all ages through the R-V family.
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In fact, at present, all joint venture brands are facing the transformation and change of the times. For Dongfeng Honda, there is no shortage of technology, but consumers need to have a deeper understanding of market cognition. However, it is gratifying that its electrified products and electric brands are changing consumers' views. Therefore, with the passage of time, Dongfeng Honda will also show a brand-new image in the hearts of consumers.
As Zheng Chunkai said in an exclusive interview: "The price of a product is determined by its value. At present, Dongfeng Honda is loved by consumers, whether it is a fuel car or a hybrid car. In the future, we will also strive to enhance the sense of value of pure electric brands. "
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