Author | Li Shuiqing

Edit | Heart Edge

Wisdom March 15 reported that face recognition is on fire again!

The annual CCTV "3. 15" party made a heavy attack on "information security", and all the incidents of data theft and abuse of video surveillance, network resumes and smartphone information were exposed.

The first punch at the party, I hit the popular face recognition.

Well-known enterprises and units, including Kohler Sanitary Ware, BMW and Jiangsu Grand Theatre, have all been exposed to secretly collecting or abusing face information.

Guangzhou Liang Ya Technology, Shanghai Youluoke, Suzhou Wandianzhang, Shenzhen Ruiwei and many other suppliers were named and "unfortunately" shot.

The scary thing is that you may be one of the customers whose faces have been collected.

These collected faces will not only appear in the store's system, but even be "smuggled" to the supplier's backstage. Once these data are leaked, it may cause property damage and even life safety.

And the whole process, you know nothing.

It's not just the face that has been stolen. At this "3. 15" party, Zhilian recruited and sold resumes, "Master of Memory Optimization" and other "serial collections" of apps to get information about the elderly ... Data on faces, behaviors and hobbies are in full swing, and the elderly, middle-aged people and young people have all been shot.

With information data becoming a new factor of production, digital privacy security has also become the anatomical object on the operating table of this year's "3. 15" party.

In the speech, some solution providers randomly collect face data, which seems to be no problem at all. With the rapid development of AI technology, users' privacy awareness and legal awareness are relatively weak in the whole industry, which needs to sound the alarm.

Shopping brush face, train brush face, smart phone brush face unlock ... Face recognition has entered many people's lives, but some applications have stolen your face unconsciously.

In Kohler bathroom store, several "plain-looking" cameras are quietly capturing and recording facial information.

The store staff said that the customer went to which store and then went to other branches. The branch prepares to receive customers according to the background face recognition information. For the retail industry, obtaining face data has become a move to carry out marketing activities.

Article 1035 of the Civil Code stipulates that the processing of personal information of natural persons such as biometric information should follow the principles of legality, justice and necessity. The consent of the natural person or his guardian shall be obtained, and the purpose, method and scope of information processing shall be clearly stated.

Manager Xue of Wandianzhang Company said that the face recognition rate of this product is 95%, and the recognition rate of wearing a mask is 80%~85%. Seeing this, I think the original purpose of masks is not only to prevent smog and viruses, but also to protect our faces.

Finally, Manager Zhang of Wandian opened the monitoring system platform of Jiangsu Grand Theatre and saw the real-time monitoring screen.

On this screen, your race, age, gender, and even emotions will be "stolen" by the camera and enter the system database to form your personal file.

Manager He of Shanghai Unocal Company admitted that these cameras are non-inductive and automatic, and they don't need to face the cameras to get customers' consent.

Guangzhou Liang Ya Technology is another supplier of face recognition cameras, and technicians can use their own cameras to remotely capture people entering the supermarket in real time.

Manager Huang of Liang Ya Science and Technology said that customers who enter the store will put labels on them for accurate matching. When customers enter every branch again, Ichimoku Ren will be clearly known in the backstage. In addition to these enterprises, Ruiwei Technology, one of the four A-level enterprises of face recognition in China, was also named by CCTV.

"Maybe you and I are both in their database, but we don't know."

In a group of street interviews conducted by CCTV on the use of face information collection by enterprises, respondents expressed concern that "developers cannot guarantee the security of protecting people's face information" and "compared with the security of personal information, they don't care about this convenience". In fact, the people's demands are very simple, not against face recognition, but clear use rights.

After all, there is only one face, which can't be modified like mobile phone number and password, and it doesn't need to be actively operated like fingerprints. It is publicly exposed and can be collected without feeling. In addition, photos, videos, fake 3D headgear, etc. Sometimes it can be recognized, which also increases the uncontrollable application of face recognition. Once face information falls into the hands of criminals, the consequences are unimaginable.

Talking about the data security of perfect face, we will talk about other data security issues at CCTV 3. 15 party. It can be said that in March this year 15, the "information security concentrated bomb" was repeatedly issued.

For example, the recruitment "selling resume information" used by Zhaopin to recruit many people to find jobs was named.

Enterprises only need to upload their business licenses, and they can spend money to buy users' resumes without their knowledge.

What's more, it breeds a colorful industrial chain. By forging enterprise qualifications, you can spend money to get resumes. Many graduates are eager to find jobs, but they don't know that their information has been sold to people in "three noes" enterprises.

The old man was induced by some apps to download an app called "Master of Memory Optimization", but he didn't want to, and then he was constantly reminded to download and clean it up repeatedly. As a result, the old man was induced to download four cleaning masters such as mobile phone housekeeper Pro.

However, CCTV asked professionals to test and found that the cleaning and antivirus of these softwares are very simple and elementary, and even have no cleaning effect.

The horror is that these data collect and upload personal information in high density, which greatly reduces the speed of smart phones and makes the mobile phones of the elderly cleaner and slower. For example, in just 8.75 seconds, the application list information was read 890 times and the GPS positioning information was read more than 50 times.

Furthermore, when these stolen data support the formation of portraits of elderly users, some vulgar and deceptive accurate advertisements will have an opportunity.

For the intelligent industry, the problem of face data collection and use is a long-term difficulty. Abuse of face data not only violates people's privacy, but also sows the evil consequences of illegal crimes such as fraud once the data falls into the hands of criminals. We resolutely resist peer abuse of data and damage the life of the AI industry.

At present, China has passed the Civil Code, Information Security Technology Personal Information Security Code and other norms to regulate the application of face data, and the People's Republic of China (PRC) (China) Personal Information Protection Law and related local regulations are also rapidly advancing.

At this session of the National People's Congress, there are no fewer than five suggestions and proposals on standardizing the application of face recognition. For example, the proposal of the Central Committee of the Chinese Revolutionary Committee on standardizing face recognition information collection and protecting citizens' rights and interests, and the proposal of Liu Wei, chairman of Du Jia Science and Technology Group on standardizing face recognition application, preventing ethical and legal risks and promoting the healthy development of artificial intelligence industry, etc.

Now, the world is vigorously developing artificial intelligence technology. Driven by countless AI dream catchers, China's artificial intelligence has reached the global leading level. I believe that the CCTV "3. 15" party exposed the theft and abuse of face data. The key point is not to seize the small plait of any enterprise, nor to dampen the enthusiasm of the industry, but to promote the healthy development of AI technology and benefit the people from laws, regulations and mechanisms.