In the first program, the two teams of "I Bake" and "The Car is Color" had a wonderful confrontation, and the three assessment dimensions of the new program truly and comprehensively tested their entrepreneurial logic. The temporary business task proposed by the entrepreneurial tutor to the two teams of contestants is "selling for women". The first live star supporting guests are two "famous mouths" in the host industry, Da Zuo and Li Qi, who helped "Cars are Brilliant" and "I Bake" to sprint one million respectively. After going through the cruel "elevator rule", the CEOs of two entrepreneurial teams walked into the dream acceleration room and accepted the final decision of Hu Haiquan, the planning capital evaluator. Hu Haiquan, business leaders Sheng Xitai and Li Zhu carefully analyzed the advantages and disadvantages of the two teams, balanced the performance of the teams in accepting assessment tasks all day, and put forward the last question to the CEO. Unexpectedly, in the first three rounds, the winning team encountered a fatal problem, which gave the opponent I baking team an opportunity and the situation was greatly reversed. Fortunately, I was voted 1 million angels by Haiquan. However, in view of the nearly perfect performance of the car within 24 hours, it was supported by Li Zhu, the founder of Innolux Fund, and also received an angel investment of1100,000.
Phase II: Perfect Promotion Conference
In this issue, a group of IT otaku came to the scene with their social APP“A Bi A Bi "for strangers, and had an unlimited entertainment competition without a threshold. Their opponents were extremely cool women's sports app" Up Lady ",as crazy and cool as the" Queen Team ". Both app projects are also facing the huge challenge of online and offline drainage. "UP Lady" has prepared a series of popular performances for this purpose, while on the other hand, nerd otaku show off "attractive artifacts". This week, guest Ada appeared in a black suit with red lips and short hair. While singing generously, she did not forget to shout loudly, which attracted many customers to take a group photo. Jiang Yingrong, a wild school, was attacked by "Festival Wind" in order to help Biya Biya's otaku team attract customers. In order to seize only 40 seconds to convince Haiquan, the two leaders used their own unique skills. "Biya" told the whole brother, and expressed his own voice, talking about the concept of team entrepreneurship. Li He, CEO of "UP Lady", has a wild personality. He went straight into the elevator and "tackled" the sea spring directly.
The third issue: analysis of the task strategy of knowing yourself and yourself.
One is Dr.drinks who specializes in oriental tea, and the other is Never Coffee who has a soft spot for coffee. The two start-up teams want to "single-handedly" win the industry leader Starbucks and intercept passengers from its mouth. The task is really difficult. The team members led by two CEOs tried to solicit customers in the store many times and were forced to "please leave" many times. Finally, it was directly rejected, and the sales of both parties reached a deadlock. Brother Quan stumped two entrepreneurial teams, but in his "elevator rule" link, Hai Quan stumped. In this issue, Ukrainian singer Jimmy poured out his love for Dr.drinks and cured singer Ma Jia into Never Coffee. Jimmy's appearance quickly attracted everyone's attention, and even captured a batch of mother powder with a song, which attracted many target customers for the team. Seeing each other's outstanding achievements in attracting customers, Ma Yu refused to follow suit. The tit-for-tat between the two sides became more and more fierce with the decrease of competition time. Jimmy frequently disturbed the sales of the other party, and Ma Yu answered blows with blows.
The fourth stage: making marketing strategy.
In this issue, the two entrepreneurial teams are not directly responsible for PK's own projects, but are responsible for helping two crisis stores to come back to life. The program deliberately narrowed the opportunity for entrepreneurs to show their project characteristics, aiming to put more opportunities on the possibility of team members' self-display, and the result was unexpected. The "part-time talent" was captured by two investment bank experts, Li Zhu and Xu Yong, from the preparatory work of formulating the "three-pronged" sales policy, to the timely adjustment of the implementation process of the speech and division of labor, and then to the final sprint with little time. Wukong car rental shows many shortcomings of the team in CEO's misjudgment of marketing strategy and weak adaptability of the team. Finally, when Hu Haiquan had a secret talk with the two giants, Li Zhu, the founding partner of Innolux Angel Fund, expressed his appreciation for the "part-time talents" team unabashedly: "You can stop thinking repeatedly while pounding", and Xu Yong, CEO of AC Accelerator, even used the word "complete victory" to evaluate their performance today. Although the "Wukong Car Rental" project is more mature, Hu Haiquan finally voted for the "part-time talent", which can be said to be well deserved.
The fifth issue: Good Voice Ding Kesen domineering helps Yihang Xiao try to be a mannequin.
The two entrepreneurial projects in this issue are very special. In May last year, Beiruan Angel and Yingnuo Angel jointly invested nearly 5 million yuan in Custom Model, while the project "Learning Music" was supported by the famous singing group Yu Quan. As two projects that have already received the first round of investment, I want to take a new round of investment funds for the further development of the project when I come to the actual PK program this time. The competition system of this competition is also different from before. Two teams should transform two young people who are equipped with programs, show the transformed results together at the program site, and promote their own products or courses. In the end, the party with the highest sales volume wins. In the early stage of "Yukine Month", the rapid gathering of customers was preempted by the opponent, but its CEO led the team to make a decisive comeback and pull back a game! "Customized models" adopt the strategic policy of hunger marketing, gain the trust of customers with a set of professional clothes selection processes, and highlight the characteristics of two designers, so that the team is almost evenly matched in sales when the unit price of customers is far lower than that of rivals. Ding Kesen, a popular student of The Voice of China, helped "learn music". As a singer, he is highly in tune with the open-air concert of this project, and the guest of the other team is Yihang Xiao, the champion of "The Most Beautiful Harmony". Compared with two non-first-round investment projects, the "customized model" is more professional and easier to win the favor of investors. But the team led by CEO Ren Wei has a clear goal from beginning to end, and the team is young and full of infinite possibilities. Although we didn't have the last laugh in actual combat, if we can sum up our experience and make timely adjustments, we will still make great progress in "learning to be happy".