CR-V (quotation; Picture) is a car-based model. The new CR-V is 76mm shorter than the previous model, but the wheelbase has not changed.
The 2.4-liter engine has increased 65,438+00 horsepower, the maximum output can reach 65,438+066 horsepower, and the tires have increased to 65,438+07 inches. The engine noise is greatly reduced, and the driving comfort is closer to that of a car.
Dongben executives said at the listing conference that the biggest change of this car compared with the old one is that it is more like a car, so its main competitors include Camry, Accord and other mid-to high-end cars in addition to SUV models. The implication is that the new CR-V will focus on the automobile market and Camry.
But such a propaganda strategy is obviously puzzling. As a special market segment, urban SUV has always crossed the car market slightly, but it can never replace each other. The insiders believe that the new CR-V should avoid too much contact with the auto market and avoid confusing its product positioning. For example, the domestic Mitsubishi Outlander is a warning.
The new CR-V is the flagship product of Dongfeng Honda this year. This time, three models with 2.0L and 2.4L displacement were launched, and the price was 265,438+0.78 million yuan ~ 252,800 yuan. Liu Yuhe said that the brand-new CR-V is a brand-new model of the third generation, which not only maintains the sense of movement of the original SUV, but also perfectly combines the high quality and comfort of the car, improving safety, environmental protection, energy saving and driving pleasure. "We hope this car can become a classic of today's urban SUV. For its market sales expectations, we hope that in the remaining eight months of this year, the sales volume will exceed 30,000 units. "
Liu Yuhe said that compared with the previous generation CR-V, the new Cr-V has the characteristics of overall transcendence. On the basis of inheriting and developing the sportiness and versatility of the original Cr-V, it also develops to the high quality and ride comfort of cars. "SUV models are developing towards comfort, which is an international trend. Mid-to-high-end SUV models need to further increase ride comfort while maintaining the sportiness, passability and versatility of the original models. "
In Liu Yuhe's view, the new CR-V will be a rapidly warming model. Dongfeng Honda found in market surveys in Beijing, Hangzhou, Guangzhou and Shenyang that consumers' expectations for this car are very strong. Because the brand-new CR-V has a qualitative leap compared with the previous generation, and at the same time tends to be sedan, it has a good sales prospect. At the same time, this car has added many advanced technologies, such as Honda's latest 2.0L/2.4Li-VTEC engine and 6 airbags in 2.4 Premium Edition. "The cost of the new CR-V has increased by 1 10,000 yuan on the original basis, reaching10.5 million yuan, and its sales price is at least10.3 million yuan cheaper than the old CR-V, which greatly improves the cost performance of the new CR-V."
Liu Yuhe said that in the choice of new products, Dongfeng Honda has always taken two points as a reference: one is the expansion of the market itself, and the other is the diversified needs of consumers. "How to grasp the diversified needs, lead the trend in some specific market segments, and be among the best, this is something that all manufacturers are considering. For example, the third-generation CR-V we launched this time is to combine the characteristics of the original SUV with the comfort of the car and open up a new market segment of urban SUVs, which we call' the classic of today's urban SUVs'. "
Liu Yuhe's words sound a little overconfident, while those of Toyota Honda's general manager Shigeru Miyazaki are even more surprising. Omozaki said that after moving towards sedan, the names of Camry and Accord will be added to the competitor list of the new CR-V.
As an SUV, CR-V takes Camry and Accord as competitors, which is undoubtedly a controversial topic. Can "car-oriented vehicle design idea" really make Cr-V enter the car camp? First of all, from the appearance, the lines of the new CR-V are much rounder than those of the old one, the rear inclination angle of the front windshield is increased, and the tail is changed to the original square style. Therefore, some reporters even think that if the size is reduced, it is estimated that some fans will classify this SUV as a station wagon; As the crowning touch of CR-V, headlights are actually very similar to Honda Accord cars. Secondly, in terms of vehicle performance design, the new CR-V is moving closer to cars. For example, through improvement, the overall center of gravity is reduced by 35 mm, and the tread is widened by 30 mm, thus obtaining better handling performance; In terms of noise control and suspension comfort, the level of the new CR-V has also been greatly improved compared with the old one, and these performances should be emphasized by cars, rather than SUV's emphasis on off-road and power. In addition, the new Cr-V has also made progress in engine power and emission indicators.
Omozaki said that in North America, the price of the new generation Cr-V is much higher than that of the old one, but its sales volume has increased by 30% in recent months. In China, Honda did not adopt the sales price in the North American market, but reduced the price as much as possible, showing a kind of sincerity. "The old CR-V has 69,000 users in China. Although this figure is not much in the global sales of 2 million vehicles, we have only been in China for two years, and this achievement has been quite excellent. In order to repay the support of China consumers, we have specially set such a price for the China market. "
It is understood that the localization rate of the new CR-V is about 60%, and the target sales volume this year is 35,000, while the target sales volume of Civic is 90,000. Omozaki said that Dongfeng Honda can increase production capacity at any time according to market changes. He further stated that as the future fist product of Dongfeng Honda, the current market sales of Civic are still not ideal and have not reached expectations. However, Dongfeng Honda will expand the dealer network, improve the dealer's marketing ability and product performance, and make Civic a trump card.
Liu Yuhe said that the Civic hatchback is also in the introduction plan of Dongfeng Honda, but it will not be launched this year. "Everyone knows Dongfeng Honda's promise of' a new car every year'. Our new car this year is the new Cr-V. As for the hatchback Civic, the main problem is the price. In the European market, the hatchback Civic is 20,000 ~ 30,000 RMB more expensive than the sedan, and it is two completely different models produced on the same platform. If we simply remove the' tail' and turn the sedan into a hatchback, the price will be reduced, but the product quality will be discounted. This is irresponsible to consumers. "
"Dongfeng Honda is a young company, just established for three years. Compared with other companies that have been established for more than ten years, we haven't been able to keep up with their new car listing speed. Our philosophy is not to look at the market by the number of models, but to bring the latest and best models to China. " Omozaki said