In this regard, in the fourth quarter of 20 18, the average cash withdrawal rate of Didi special car was 19%, which was higher than 25% and lower than 15%, accounting for 20% respectively. Although 25% of orders are taken, not all orders are considered as 25%. This situation may be caused by the unclear display of the driver's bill.
It should be noted that the reason why Didi is drawn differently is influenced by several aspects, such as the city, whether the order is carpooled, the distance of the order, and the length of time. However, several fees paid by passengers, such as thank you red envelopes, are for drivers, and Didi will not participate in the lucky draw.
In fact, in Didi's 19% collection, the platform will give back about 7% of the money as a reward to the driver. For example, in order to allow drivers to take orders during the rush hour, it is necessary to encourage them with subsidy policies; The business operation of the platform itself accounts for about 10%. The operations here include Didi customer service, offline operation, security, technology research and development, etc. But Didi will try to reduce this part of the cost in the future.
In addition, taxes and online payment fees account for about 4%, most of which are taxes. As can be seen from the above, the operating expenses of Didi have exceeded the extraction expenses, which is also the reason why Didi has been losing money. It is reported that the loss of Didi needs to be made up from the previous financing.
This long-term loss of Didi is very unfavorable to the development of enterprises. Earlier, some media reported that Didi lost/kloc-0.09 billion yuan in 20 18, and only in 20 17, Didi lost 2.5 billion yuan. It was the huge loss in 20 18 that made Didi fall into business difficulties, but it was carried out at the beginning of 20 19.
In the reply, Didi also said that the loss of the network car is a common phenomenon in the whole industry, but the loss of Didi cannot be completely attributed to the unprofitable network car. Now Didi is also involved in some new businesses and is in the investment period, which has increased the pressure on Didi's overall loss.
At present, Didi occupies 90% of the domestic online car market. After a safety accident, it was rectified and many cars that did not meet the platform requirements were cleaned up. Moreover, Didi's free ride business has not been launched since offline, which has also led to a decrease in the order volume of Didi, and the profit brought by the free ride is still very considerable.
For Didi, the most urgent thing now should be to find a mutually beneficial and win-win point among passengers, drivers and platforms. Nowadays, it takes a long time for many people to take a taxi on Didi's network, mainly because there are fewer people engaged in this industry, and now they have to obtain the corresponding certificates, but online car rental still belongs to a young industry, and there is still a lot of room for development in the future.
This time, Didi replied. Com was given on the "Q&A" communication platform just launched by Didi, and was put into trial operation on April 22nd. In the future, questions of public concern can be asked on the platform, and the platform will give answers.