Eight or nine months later, Zheng Heng was promoted, and Yuan Xiaohua succeeded Zheng Heng. This is a "script" written by Guangqi Honda four years ago. Under the idea of "the whole value system drives the development of enterprises", the ability and value of individual executives have become insignificant. Just as Zheng Heng couldn't solve all the problems during his tenure, Yuan Xiaohua, who has almost the same resume as Zheng Heng, is still at a loss.
The successor has been determined.
The future of Guangqi Honda has long been a foregone conclusion. Zheng Heng is about to enter the "garbage time" before promotion.
In the past 20 years, the high-level changes of Guangqi Honda have been very regular. In July 2008, Fu Shoujie took over as the chairman of Guangqi Honda (then Guangzhou Honda) Automobile Co., Ltd., and the post of executive deputy general manager was taken over by Yao, then deputy general manager.
Five years later, in July of 20 13, Yao was transferred to Guangzhou Automobile Group, and then he was promoted to executive deputy general manager of Guangqi Honda.
The only variable appears at 20 14. Since GAC and Honda jointly established the Acura Sales Division, He Xianqing, then deputy general manager of Guangqi Honda, was transferred to this department to be responsible for Acura domestic projects. He was replaced by Zheng Heng, who was transferred from the position of deputy general manager of GAC Toyota. He succeeded Yu Jun in June 20 16 and became the head of GAC Honda in China.
Almost at the same time that Zheng Heng was promoted, Yuan Xiaohua was transferred from the post of Deputy General Manager of GAC Chuanqi. According to the tacit promotion law of Guangqi Honda for many years, the current deputy general manager of Guangqi Honda has already preset the future.
According to industry sources, following the tradition that all previous senior management changes of Guangqi Honda basically took place in the middle of the year, Yuan Xiaohua is expected to officially take up his post in the middle of 20021year, and Zheng Heng will go further to the group level.
The scenery here is very unique.
Zheng Heng's immediate promotion depends not only on his 30-year career in Guangzhou Peugeot, Guangzhou Honda and Guangqi Toyota, but also on his return to Guangqi Honda. Guangqi Honda's market performance in recent years is also a powerful endorsement for Zheng Heng.
According to official data, in the first complete natural year of taking over Guangqi Honda from 20 17, Zheng Heng led Guangqi Honda to exceed the target, with an annual growth rate of 10.8%, slightly increasing by 2.36% compared with the passenger car industry.
In 20 18 and 20 19 years, the passenger car industry continued to decline by 2.6% and 9.6%, while Guangqi Honda achieved 5. 1% and 4% contrarian growth.
Affected by the downward pressure and epidemic situation of passenger car market, the overall sales volume of passenger car market in the first three quarters of 2020 decreased by 65,438+02.4%. Although Guangqi Honda was not spared this time, it decreased by 4.27% compared with the same period last year. However, with the growth of 29.7% in the third quarter, it is unnecessary for Zheng Heng to spare no effort for the overall performance of Guangqi Honda in 2020.
Outside Honda, there is no merit.
According to the sales trend of Guangqi Honda, Zheng Heng can even unload the performance pressure in the first half of 20021in advance and wait for that day with Yuan Xiaohua.
The gold is not all red, but the jade is slightly flawed. During his whole term, Zheng Heng made little contribution to the electrification strategy of Acura brand and Guangqi Honda.
He Xianqing, who missed the chance with the executive deputy general manager, is no longer the head of the second business headquarters. Liao Zhenyu and Zhan, who were in charge of Guangqi Honda Shanghai Branch, have now taken full responsibility for Acura brand in China market.
Unfortunately, these two executives, who were out of the media's sight, failed to lead the revival of Acura brand under the leadership of Zheng Heng. On the contrary, after the Acura brand was absorbed by Guangqi Honda, it was like riding a roller coaster, sometimes growing at a high speed and sometimes falling sharply.
According to the data of the Federation, Guangzhou Automobile Acura10-August sold 6,655 vehicles, down 19.8% year-on-year, which is far from the overall 8.3% growth of the luxury car market. According to the current sales trend, the sales volume of Guangzhou Automobile Acura in 2020 is likely to reach 1 10,000 vehicles. This means that after the sales volume in 20 19 briefly climbed to 14786, Acura will once again stage a 42% slump in 20 18.
What Zheng Heng can't change during his remaining term is the plight of Guangqi Honda's new energy business.
Perhaps Honda's hybrid system is too outstanding, and Guangqi Honda's new energy business has been stuck. After discovering that the road of "joint venture and independence" is not suitable for Guangqi Honda, Zheng Heng adjusted its concept brand as a "legacy" of Guangqi Honda on 20 18.
However, I don't know which link has gone wrong. This concept VE- 1 under the banner of electrification of Guangqi Honda has only produced three stages of sales from its birth to 20 18 1 1. They are 20 19 models, two months during the launch of 2020 models, and the inexplicable performance of over 600 vehicles in May 2020.
As the head of the First Division, Yuan Xiaohua's authority at this stage is limited to Honda brand. However, in the near future, the legacy of Yu Jun's management of Guangqi Honda will be a challenge that Yuan Xiaohua has to face after Zheng Heng failed to solve it.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.