Niu Gensheng, the boss of Mengniu, was the vice president of 1998 Yili, and was suddenly swept out of the house by President Zheng Junhuai. Prior to this, Niu Gensheng was in charge of national production and operation, and his performance has been particularly outstanding.

Niu Gensheng started from scratch, and through the hardships and repression of his old club Yili, he fought his way out in heavy encirclement and suppression. Six years later, Mengniu surpassed Yili in sales and market share to become the first in China.

Both companies are located in Hohhot, Inner Mongolia.

Extended data; Mengniu is a leading dairy supplier in China, focusing on research and production of dairy products suitable for people's health in China, and is one of the top dairy companies in the world 10? [4]。

Since its establishment, Mengniu Dairy has formed a product matrix series with liquid milk, ice cream, milk powder cheese and other products as the main body, and has star products such as Telunsu, Innocence, Youyi C, Future Star, Guan Yi Milk and Yogurt, which are constantly innovating for the small happiness of consumers.

Source: Baidu Encyclopedia Mengniu