The first digital movie "Pot King" with purple sand as the theme premiered in Yixing. The film is based on the novel of the same name by Xu Feng, Chairman of Yixing Federation of Literary and Art Circles. The film reflects the inheritance and pursuit of generations of Zisha people through fictional stories, showing the unique charm of Zisha and the great artistic virtue of Zisha artists on the teapot.

Many literary and art circles and Zisha masters believe that the successful shooting of this film plays a very important role in promoting Yixing Zisha culture. Xu, member of the Standing Committee of Yixing Municipal Committee and Minister of Propaganda, pointed out that Zisha is a unique business card of Yixing. King of the Pot not only shows the purple sand culture that has been passed down for thousands of years, but also embodies the spirit of purple sand culture, which is of far-reaching significance to the spread of Yixing purple sand culture. It is understood that the film appeared on CCTV 6 at1October 26th 10, 10, 19: 30.