"Let the Elephant Fly" illustrates several very important factors of starting a business from this title. First, imagination. Without imagination, you don't want an elephant to fly. Secondly, to make the heavy elephant fly, you must innovate. Finally, to do this unconventional thing, you still need execution, and at the same time, you must be able to withstand the pressure in the face of misunderstandings from others.

The book Let Elephants Fly is worth reading. After reading it three times in a row, I also understand the truth of starting a business. In fact, entrepreneurship is a process of self-change. Especially in today's era, people are more and more unreliable, and people prefer "icing on the cake, not giving charcoal in the snow."

The author of Let Elephants Fly has a lot of practical experience. The author is Steven Hoffman, an American Silicon Valley entrepreneur and angel investor, who is famous on the Forbes list. He is called "Captain Hoffman" in the entrepreneurial circle.

Therefore, as long as we have solid entrepreneurial strength, investors will be willing to help us because they see our entrepreneurial value and are of course willing to get a return from these values. On the contrary, no matter how strong your relationship is, others will not help you. Therefore, laying a good foundation for your own business is the only way to succeed!

Introduction by Steven Hoffman

Investor in Silicon Valley, founder CEO of Space, author of Let Elephants Fly and Motive Force.