On the morning of July 29th, LatePost, a subsidiary of Caijing magazine, reported that Netease's game business 10% was laid off, and Huang Zhuo, vice president of Netease's game marketing, resigned. But that night, Netease refuted this rumor with another message: that night, Netease posted a "global talent recruitment" announcement on its official account of game WeChat, which said that Netease launched a global recruitment campaign and invited the world's top producers, R&D teams and market players to join.
In this regard, Huang has had an exchange with her. She believes that the game industry itself is a rapidly iterative field that needs constant creativity to boost it. Fresh blood can bring this kind of stimulation or impact, which is not layoffs in itself, but a high (expensive, high morale) metabolism in adolescence. Compared with other businesses, the development of Netease games is relatively stable and the flow of personnel is normal.
It's not surprising that people come in and out. Netease also needs to use the method of "nurturing" to compete among internal studios. In fact, Tencent also has such a model. For example, there was a sister game with strong homogeneity in the glory of the king in those days, which was even fiercer than the early king, so that the king was once rebuilt. On the other hand, Netease has gone further and earlier in this respect. World II, which has been polished for a long time, has also returned to the furnace after poor performance. It has spent tens of millions of games and is still cultivating the furnace, especially for those who are not adapted or defeated internally.