Decathlon from France is a sporting goods retailer. It was founded in 1976 by Luck of Michelle Lay, and its first store was opened in Enlos, a small village near Lille. Decathlon entered China in 2003, and by 20021,it had spread to 178 shopping malls in 46 cities across the country. Decathlon stores usually open in the morning and close at night to provide customers with a convenient shopping experience. Generally, the opening time is 9: 00- 10: 00 and the closing time is 22: 00-23: 00.
It provides the support of chain sporting goods management and even the whole sports industry chain, and has a rich front of its own brand products, which are divided into 20 brands with different names according to different sports categories. For beginners and professional athletes, Decathlon can provide sportswear, equipment and various creative sports products, and its whole industrial chain control mode makes its products have high cost performance.
Decathlon brand culture
1, high cost performance.
On the premise of continuously improving product quality, we will ensure approachable prices. Simple decoration, optimized logistics, efficient organizational structure and continuous cost control have enabled Decathlon to continuously reduce product prices.
2. Covering different levels of sports products.
From entry-level products to sports products, Decathlon has its own brands, namely "passion brands", such as Quechua outdoor mountain sports brand, b'Twin cycling brand, Kipsta team sports brand, Nabaiji swimming brand and so on. , with its cost performance, safety, use, design, description and so on, have won the love.
3. Colorful sports experience
Organize wonderful sports experiences in shopping malls or sports venues. These free activities help sports enthusiasts discover the fun of sports and provide them with opportunities for communication. Finally, all the staff of Decathlon China-more than 4,000 sports fans, are working hard to satisfy sports fans every day, which is also the company's most important asset.
Reference to the above content: Baidu Encyclopedia-Decathlon