In the rapidly developing society, job responsibilities play an increasingly important role, and formulating job responsibilities can effectively regulate operational behavior. I believe that most people have a headache about how to make job responsibilities. The following are my job responsibilities to the brand manager (5 selected articles). Welcome to read the collection.

Responsibilities of brand manager 1 1. Responsible for the daily work of brand management and company brand management.

1, responsible for drafting and assisting the company leaders to formulate the company's brand development plan, business strategy and implementation plan.

2. Be responsible for the specific implementation of the company's brand design, development, construction and management and maintenance.

3. Be responsible for exploring and establishing ways and tools for brand building, establishing an efficient brand management system and brand identification system, formulating and improving brand management systems and processes, and implementing standardized, efficient and scientific management.

4. Be fully responsible for the brand extension management of the company, such as brand cooperation, investment attraction and return.

5. Be responsible for the market research, design and development of the company's new products to ensure the market competitiveness of the company's brands.

6. Create and maintain brand consistency. Ensure that the brand is consistent with the company's corporate culture and that the customer relationship management plan is synchronized with the brand.

7. Ensure that the company's advertising communication strategy and investment can increase the brand experience, do a good job in the target consumer group survey and brand tracking survey, ensure that the product culture meets more accurate and deeper user needs, bring positive influence to the brand and enhance the brand image.

2. Be responsible for the daily work of the company's marketing and product sales management.

1, responsible for drafting the company's product marketing plan and scheme and managing the company's product sales process.

2, responsible for the implementation of the company's marketing strategy, fully complete the company's sales plan and marketing tasks.

3. Be responsible for establishing the marketing model of the company's products, establishing the marketing channels in line with the company, and managing the company's dealer team.

4. Responsible for the management of import, sales, allocation, storage and return of self-operated commodities.

5. Be responsible for the continuous optimization of the company's business processes.

6. Be responsible for the development, management and maintenance of the company's product sales market.

3. Be responsible for setting up a company marketing battle team integrating market research, brand design, brand marketing and marketing, and improving the department structure and staffing as soon as possible.

Fourth, do a good job in brand awareness training for company employees, and do a good job in marketing skills and brand management skills training for department employees.

Verb (abbreviation of verb) formulates the company's annual brand marketing and marketing expense budget and profit and loss forecast.

Six, do a good job in the department's asset management, cost management, document management, quality management, budget management and other basic work, improve the efficiency of the department.

Seven, responsible for the collection, analysis, collation and reporting of product marketing information, accurately grasp the operating conditions of similar enterprises, clear market demand and changes, and provide correct decision-making basis for leaders.

Eight, responsible for regularly submitting the summary report, report, analysis and opinions of the phased work of this department to the president and general manager of the company. Ask for instructions and report abnormal problems to the general manager in time.

Nine, the implementation of the general manager's office meeting resolution, pays special attention to the daily management and operation of the department.

Ten, do a good job of coordination and communication between departments. Assist other departments of the company to complete work tasks according to the needs of the company.

Eleven, complete other tasks assigned by the general manager.

Brand manager's job responsibilities 2 The brand promotion supervisor works under the leadership of the competent manager, whose main responsibilities are:

1. Be responsible for the scientificity of brand cultivation and promotion strategies, and formulate feasible brand cultivation and promotion strategies.

Second, cooperate with the customer service supervisor to implement the brand cultivation plan.

Third, conduct market research in time, pay attention to the implementation of the plan through communication with the customer service supervisor, and make adjustments in time.

Fourth, record and summarize brand cultivation.

5. Be responsible for the scientificity of brand positioning, variety positioning and category combination strategy.

Six, monthly and regular demand forecast of market demand.

Seven, responsible for improving consumer satisfaction.

Eight, responsible for the safety of this position.

Nine, responsible for the timeliness and accuracy of other work assigned by the leadership.

Responsibilities of brand manager 3 First, break down regional planning.

1. According to the annual tasks assigned by the company, the tasks are subdivided and implemented after approval.

2. Be responsible for the task decomposition of franchise stores in the whole province, and implement it after approval.

3 responsible for the decomposition of the blank market development tasks in the province, and implemented after approval.

4. Be responsible for the task decomposition of upgrading stores in the whole province under its jurisdiction, and implement it after approval.

5 responsible for the decomposition of the province's quarterly and monthly tasks, and implemented after approval.

Second, the sales target is achieved:

1. Achieve development goals

1. 1 According to the regional planning, develop or adjust franchise stores in the blank market in the province.

1.2 according to the regional planning, develop the blank network of franchise stores.

1.3 according to the regional planning, develop the upgraded stores in the whole province under its jurisdiction.

2. Keep the goal.

2. 1 properly handle the customer relationship with franchisees according to the cooperation norms and requirements of the company and franchisees.

2.2 Hold regular ordering meetings and promotion plan decomposition meetings for franchisees.

2.3 Assist franchisees to break down the annual tasks of our brand network, submit detailed implementation rules and coordinate their implementation.

2.4 Assist franchisees to analyze marketable seasonal and best-selling products, and do a good job in product ordering.

2.5 Assist franchisees in safety inventory management and digest stale products and unsalable products.

2.6 Hold regular promotion meetings for directors, store managers and beauticians of online franchise stores.

2.7 According to the upgraded stores that have reached the target, provide in-depth and meticulous pre-sale, in-sale and after-sale services, and realize the cooperative relationship between the upgraded stores and Lianchuang strategic alliance.

2.8 For the upgraded stores, targeted store sales and terminal meetings are adopted.

2.9 Establish the database of franchise stores in the whole province.

3. Implement channel promotion

3. 1 According to the company's promotion plan, plan the performance targets of the province's promotion plan.

3.2 According to the performance target planning, implement the promotion plan of franchise stores in the whole province.

3.3 Cooperate with customer service department to assist franchisees in planning the details of products ordered during the promotion period.

3.4 According to the performance target plan, the brand team is trained in the promotion plan and the task is decomposed.

3.5 According to the performance target planning, publicize and implement the promotion plan of joining the network.

3.6 According to the performance target planning, organize online beauticians in franchise stores to promote the training of implementation cases.

3.7 According to the performance target plan, communicate with franchisees and upgrade stores about the payment of the promotion plan, and organize on-site promotion for necessary upgrade stores.

Third, team building.

1. Resolutely implement the concept of Lianchuang education marketing and implement the norms of Lianchuang education marketing.

2. The construction of brand group

2. 1 Improve the brand team structure and establishment according to management standards.

2.2 Strengthen the brand team's continuous promotion of culture and brand culture.

2.3 Strengthen the product training and assessment of the brand team.

2.4 Professional and sales skills training for the brand team.

2.5 Hold regular democratic life meetings and successful experience sharing meetings of brand groups.

2.6 Set an example and become the spiritual pillar of the brand team.

3. Construction of beauticians in franchise stores (including shop assistants in daily chemical stores)

3. 1 According to the company's education system, beauticians (including shop assistants in daily chemical stores) will be given continuous publicity on corporate culture and brand culture.

3.2 Organize brand team to regularly train beauticians (including shop assistants).

3.3 Establish a file database of beauticians (including shop assistants) through the quarterly training meeting of beauticians (including shop assistants).

Fourthly, the communication between corporate culture and brand marketing concept.

1. Establish the pride of being a co-founder according to the corporate culture of Lianchuang and the requirements of Lianchuang Basic Law.

2. Implement the work etiquette norms of Lianchuang employees, reflect the unique spiritual outlook of Lianchuang people, and affect the corporate loyalty of franchise stores to our company at any time.

3. According to our unified enterprise and brand image display and display standards, the franchise stores will display and display our enterprise and brand image.

4. According to our unified brand image display and display standards, the upgrade shop will display and display our brand image and establish a photo database.

5. Strictly implement brand VI management standards, and put an end to the image that does not conform to brand VI.

6. Use Lianchuang and brand culture propaganda tools (including CDs, posters, leaflets, etc. ) to the consumers of franchise stores (including daily chemical stores).

7. Ask franchisees to put in professional DM magazine advertisements designed by Lianchuang enterprises and brand marketing.

Verb (short for verb) others

1. unify and standardize the price guidance system for end customers of franchised stores and upgraded stores.

2. Supervise and implement the analysis of regional market survey results, submit analysis reports and countermeasures, and provide basis for brand marketing decisions (such as promotion, price changes, new product launch, new market trends or trends, etc.). ).

3. Implement customer complaint management norms and handle customer complaints.

4. Collect and submit the customer data of the whole province, and supervise the implementation of customer classification management.

5. Supervise the implementation of goods smuggling management norms, and resolutely put an end to the smuggling of goods in franchise stores and franchise stores (including daily chemical stores). Complete other tasks assigned by superior leaders.

Brand Manager Job Responsibilities 4 Job Responsibilities:

1, according to product development and market research, formulate brand strategy, positioning and brand project related work;

2. Be responsible for the integrated marketing and promotion of product brands, cooperate with advertising creativity, media delivery and public relations communication to complete the project strategy, and be responsible for the project progress, completion, content quality and effect;

3. Collect, analyze and study information about markets, industries and competitive products.

Requirements:

1, bachelor degree or above, 3-5 years working experience in marketing brand;

2. Familiar with brand communication, have original opinions on brand building, and have working experience in marketing department/brand department of large Internet companies and automobile enterprises is preferred;

3. Leading at least one large-budget integrated marketing communication case, and the case introduction can be attached to the resume;

4. Have strong logic and project promotion ability, know how to allocate time, be flexible, pursue results and be sensitive to data;

5. Strong creativity and copywriting skills, strong pressure resistance and execution, proactive work, good team awareness and communication skills.

Brand Manager's Job Responsibilities 5 1, Qualification

(1) Education background: Bachelor degree or above, major in marketing or master degree or above is preferred.

(2) Experience: more than 5 years experience in emergency market management, more than 2 years experience in brand management, promotion, brand positioning and planning, with the same level at least 1 year.

(3) Skills and qualities:

1) Strong organization, planning, control and coordination skills, interpersonal skills and communication and negotiation skills.

2) Good at grasping market information and strong planning ability. Ability to lead a team to work efficiently.

3) Have a deep understanding of the market environment of this industry.

4) Be able to independently take charge of brand development, plan brand promotion activities, effectively implement, train and supervise relevant personnel.

5) Strong oral and written English skills, and familiar with computer operation.

(4) Personality: with keen market insight, organizational planning ability, good team building ability and professionalism.

2. Work function

(1) Formulate brand development strategies and plans. Determine brand positioning and plan brand development model.

(2) Planning, organizing and implementing various brand promotion activities.

(3) Plan and make promotion plans and promotional items, arrange promotion plans and supervise the distribution of promotional items.

(4) Planning product promotion channels.

(5) Manage the brand development budget and related manpower plans.

(6) Design and implement product packaging.

(7) Assist the marketing director to make various brand promotion plans.

(8) Write the brand development plan and provide suggestions to the management.

(9) Arrange, supervise and manage the tasks of the brand promotion department.

(10) Provide guidance and training for subordinates and improve the quality of employees.

(1 1) Other related work.

3. Scope of power

(1) has the right to control the expenditure of brand development expenses.

(2) Have the right to formulate and modify the brand development plan.

(3) According to the brand operation, have the right to suggest the brand development strategy.

(4) Have the right to reward and punish internal employees according to the system.

(5) Have the right to examine and approve the funds needed for the work of the brand promotion department as planned, and put forward a plan for the funds beyond the plan and submit it to the marketing director for examination and approval.

(6) Have the right to assess subordinates.

4. Working relationship

(1) Report: Marketing Director.

(2) Supervision: employees under the brand promotion department.

(3) Collaborator: department manager.

(4) External relations: public relations with advertising companies and promotion public relations companies.

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