Naked display method refers to the selection of display places where consumers can freely contact, choose, try on and try out, which is easy to reduce psychological doubts, reduce purchase risks and enhance purchase confidence. Good commodity placement should provide the greatest convenience for consumers to observe, touch and choose commodities. For this reason, most goods should be displayed naked, so that consumers can freely contact, choose, try on and taste the goods themselves, so as to reduce consumers' psychological doubts, reduce the purchase risk and strengthen their purchase confidence. Naked display refers to a kind of display mode in which goods are classified according to different specifications and quantities and then displayed together. The purpose of using display is to stimulate their desire to buy and urge them to buy more goods by using the price difference of goods packaged in different specifications and the customer's psychology of seeking cheap.

For example, a can of Coca-Cola is sold in 2.5 yuan, and six cans are packaged together and only sold in 9.9 yuan. By putting a single package and six cans of Coca-Cola together, it can be compared that six cans of Coca-Cola are cheaper, thus stimulating more purchases and achieving the purpose of promotion. When using naked display, it is necessary to design the price and packaging of goods so that customers can easily make judgments through calculation, otherwise it will be difficult to receive good results. In terms of display quantity, it is necessary to display goods with large package quantity, and the number of small packages and single items is correspondingly less, so as to clearly point out the purchase direction for customers. It is necessary to plan the price, packaging quantity and quantity of goods in advance for the exhibition, so as to ensure the purpose of promotion and improve the overall profit level of chain enterprises. Changing the display mode can break the monotony of store display and enliven the atmosphere of business site.