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Extraction code: 42ry Title: 2 hours brand literacy

Author: Deng Delong

Douban score: 8.0

Press: Machinery Industry Press

Publication year: 20 1 1-9

Page count: 264

Abstract: This book is the first time to systematically publish the analysis report on the brand competitiveness of China enterprises, revealing the deep crisis faced by the first-class enterprises in China in brand strategy, and putting forward the way to break through and practical methods. This book is divided into two parts. The first part analyzes the principle of positioning in detail, gives three positioning methods, and especially points out three ways for China enterprises to go global. The second part takes the brand strategy of Wang Lao Ji as an example, discusses the whole process of brand building in detail, and expounds and discusses many key issues in brand practice. This book provides the professional knowledge of brand building concisely and completely, and has the dual functions of an introductory tool and a guidebook.

About the author: Deng Delong

General Manager of trout (China) Strategic Positioning Consulting Company.

An expert in strategic positioning, the Chinese partner of Mr. Jack Trout, the father of positioning, has devoted himself to advocating and practicing trout's positioning theory in China for many years, and is known as "the first positioning person in China".