Focus Media, founded in 2003, is a leading digital media group in China. Its product line covers commercial building video media, store terminal video media, apartment elevator media (frame media), outdoor large-scale LED color screen media, cinema advertising media and many other media networks aimed at characteristic audiences, and can be organically integrated with each other.

Focus Media focuses on the urban population in China, covering the most extensive high-income groups in China, and has won high recognition from the industry for its original business model and the focus and vividness of media communication. In July 2005, Focus Media successfully landed on NASDAQ in the United States, becoming the first pure advertising media in China to be listed overseas, and set an IPO record at that time with the financing amount of $65,438+$72 million. On February 24th, 2007, 65438+, Focus Media was officially included in the NASDAQ 100 index, becoming the first China advertising media unit to be included in the NASDAQ 100 index.

In 2003, Focus Media launched China Outdoor Video Advertising Network, which won the recognition of consumers and advertisers with its accurate audience positioning and communication effect. On June 5438+ 10, 2006, Focus Media acquired Target Media, the second largest building video media operator in China, which consolidated its leading position in the outdoor building video market.

At the end of 2004, Focus Media launched the China store terminal simulcast network in an all-round way, aiming at the main purchasing decision-makers of FMCG, influencing the brand selection and consumption decision-making in terminal shopping, and filling the vacancy of the national terminal media.

On June 5438- 10, 2005, Focus Media acquired the frame media which occupied the leading position in the national elevator print media market and entered the community print media field. This network has become an important part of Focus Digital Outdoor.

At the end of April 2006, Focus Media officially launched outdoor LED color screen media, covering the journey of downtown business district.

At present, the media network operated by Focus Media has covered more than 100 cities and 100 terminals, covering more than 200 million mainstream consumers in cities every day, becoming one of the most mainstream media platforms in China, and its effect has been recognized and affirmed by many advertisers.